SODA建筑师事务所 | 成都BMW i Space Lite

叠加现实与虚幻，模糊色彩与边界。

Overlaying reality with illusions, obscuring colors with boundaries.

i Space成都天街店是宝马i系全新的品牌空间。新空间涵盖品牌宣传，车型展示到终端零售的一体化客户服务。

‘i Space’ Chengdu Tianjie Store is the new trademark space of the BMW i Series. The new space encompasses integrated customer service ranging from brand promotion, and model display to terminal retail.

SODA以多维空间体验助力宝马开拓全新的品牌体验空间。

SODA assists BMW in developing a new brand experience with a multi-dimensional space experience.

回应宝马i系“人本科技与自然永续”的品牌理念，SODA在设计中围绕“人”的情感与生活需求，用取自高山大海的色彩搭配科技手法描绘出人与自然理想的生活场景。

Responding to the BMW i-Series brand concept of “human-oriented technology and natural sustainability”, SODA designs based on people’s emotional and living needs, using hues from the mountains and the ocean with techniques of modern technology to depict the ideal, ‘human and nature’ living scenario.

数字化的展示加强品牌理念传达的同时，为消费者提供了感知上的惊喜，使得从接待到销售的每个环节有着更丰富、生动的内容。

The digital display enhances the brand concept conveying while providing consumers with perceptual surprises, bringing each step from reception to sales with enriched and dynamic content.

数字化，打破传统的销售流程和消费关系，试图重建人与人，人与自然之间的关系。新的空间，以“自然科技”的呈现，旨在结识更多有着共同理念与生活方式的新朋友，为彼此的生活创造新的惊喜与共鸣。

Digitalization broke the sequence of traditional sales and consumer relations. It attempts to rebuild the connection between people and people, humans and nature. The new space, with the presentation of “natural technology”, aims to recognize new friends who share the same philosophy and lifestyle, and bring new excitement and resonance to one another’s lives.

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