受青岛本土买手品牌尤宿UIXIU委托，今朝风日好(One Fine Day Studio & Partners，以下简称ofD)为其打造了位于老牌高级百货海信广场中的第四家店铺，委托方希望新门店呈现的氛围是复古时髦，贴合所在场地气质，并能容纳新加入的古典中式风格品牌。
Commissioned by UIXIU, a local multi-brand boutique of Qingdao, One Fine Day Studio & Partners(refer to as ofD) conceived its fourth store located in the luxury shopping mall Hisense Plaza. The client demanded a retro and slick mood for the new fit-out in order to fit in with the stylish mall context and provide a suitable milieu for the upcoming classic Chinese style collections.
ofD以古罗马的建筑美学为灵感构建店面形象，兼取宏大的秩序庄严感与日常的实用主义，使用具有不朽气息的天然石料为主材质，打造亘古感与盎然生机相融的空间美学，用视觉语言呼应买手店的精神内核，即以独到眼光挑选精品，在流转的时尚风潮中延续审美格调。
Looking to the Ancient Roman architecture aesthetics for inspiration, ofD brought a solemn and grandiose sensibility and pragmatism spatial order into the location, using natural stone materials as main components to build a space aesthetic that blends the sense of eternity and vibrancy, echoing the curated boutique’s ethos – selecting the finest and maintaining the style through ups and downs of fashion trends.
着色 · 静谧与生机
Tranquil and Lively Palette
在缤纷的百货商场体系中凸显品牌特质，ofD的着手点是放大材质与色彩的感官张力，将大理石元素作为搭建空间观感的支点，利用其视觉重量与变幻色调为吸引力，在第一眼就抓住顾客的目光。
The starting point for the design is to amplify the sensory attraction of materials and colors to distinct the brand’s characteristics among its variegated mall neighbors. ofD took marble as a pivot element to construct the spatial atmosphere, using its visual weight and varying hues to capture customers’ attention at the first sight.
店铺大门是两块厚重的大理石板，ofD特别选取了具有东方韵味的温润玉绿以中和材质本身的冷硬感，石板表面仅做简单的抛光处理，如未琢之璞玉。作为空间的色彩主线，象征生命力的绿色与平和的暖杏基调将整体空间包裹其中，与店外的喧哗尘嚣隔开，让自然生机于静穆空间中延展。
The door comprises of two oversized granite slabs, whose simply polished surfaces resemble the unprocessed jades. Selected to add an oriental flavor, the delicate and warm green neutralizes the cold and horny feeling of the material. As the prima color of the space, different shades of green symbolize a growing vitality. Along with the peaceful apricot tone, it separates the store from the outside hustle and bustle, allowing natural liveliness extend in the quiet space.
向内空间逐渐加入了不同色调，演化推进的色彩衬出了空间的节奏感，也一层层唤起新的观感与想象。中层置入的赫色大理石隔板，与内敛素色形成恰好的反差，浓郁色泽提亮了空间温度。
The rhythm of the store is composed by the evolving colors which are gradually added from the entry to the rear, evoking multiple layers of responses and imaginations. In the middle area, a mahogany granite partition wall is placed to contrast with the restrained light-tone base hues, brightening the space with its dense color.
行至后部区域，ofD用一座蓝色的陈列架为空间注入清新气息，四种色块编码与青岛这个沿海城市特有的地平线景观一呼一应：碧海蓝天、草木远山、红瓦堤岸……色彩的意象组合巧妙唤醒了令人心旷神怡的地域记忆，增加顾客与空间的亲切感。
At the rear of the store, a blue display shelf brings an air of freshness into the space. Comprised by four color codes, the harmonious color scheme recalls the unique horizon scenery of the coastal city Qingdao： blue sea and sky, meadows and distant hills, red tile buildings and white stone banks…… The combination brings back a refreshing regional memory, aligning the customers and the space.
肌理 · 动感与触觉
Vibrant and Tactile Texture
模块化的陈列台与装饰板以岿然姿态静立，动感与对话在其中的多重纹路与质感间展开，纹理的涟漪在不同的材质上荡漾，无需借助表层的连接，形成无声流转的视觉游戏。
Modular display tables and decorative panels stand still, whereas a flow of movement and vibrant dialogues are formed among their patterns and textures. Without physical links, those marks ripple over the material surfaces, all engaging in a silent visual play.
大理石的光滑镜面拥有冰冷静谧的力量，大面积的裂痕与有机纹理则讲述着时光更迭与衰败再生。陈列架的钢骨被裹上了天然木纹纹路，定制柜面与桌腿也覆盖了晕染开的环形水纹，以仿自然的拟态彼此呼应。蔓延开的纹理成为可视的媒介，ofD希望用此向顾客传达空间的涌动情绪。
In contrast to the calm and glossy sheen, the granite’s large-scale cracks and organic form patterns hint a narrative of time changing, decaying, and regenerating. Additionally, steel frames of the display shelvings are clad in woodgrain finish and custom tables are covered with rippling circular marks, echoing with each other in a sharing natural mimicry form. In using the spreading patterns as visual medium, ofD presents the flowing emotions of the space to customers.
空间质感生于对细节的把控，ofD利用不同的材质观感与触感，引发富有变化的线下购物体验，近距离的观看和指尖的触动也会激发顾客关于衣物用料与工艺的联想。
Aesthetic pleasure lives in the details. As visual and tactile stimulations of materials bring to mind the delicacy of fabrics and craftsmanship, ofD took a design approach with a focus on textures to create an impressive offline shopping experience.
表面布有气孔的洞石柜台，坑洼不平的竖纹刮痕墙壁，硬面材质的“残缺”强调时光留痕。与消逝相对的是新生的柔和，悬挂衣架的圆柱外衣由手感绵软的再生皮革包裹，葱郁苔绿色背墙是轻柔的绒毛质地，如原野的无尽草地，赋予空间无拘无束的自然气息。
Hard-surface materials, such as porous travertine and bumpy plaster walls, feature with obvious scratches and dents as if they are the traces of time. Comparing to such “imperfect” is the softness of the new life： the cylindrical hanging rails are wrapped with soft recycled leather and the lush moss backdrop wall-covering is actually made of fluffy fabrics, reminiscent of an endless grass-field, fulfilling the space with a free spirit natural vibe.
构造 · 秩序与重置
A Rearranged Space in Order
以秩序感与实用性为导向，ofD将店内各个区间重做了编排，强调视觉中轴和空间的纵深度，左右布局虽非严格对称，仍能让人的目光沿着看不见的中线望向内庭深处，一观店铺风格和所售物品，又保有一些目光无法穿透、有待进入发掘的留白。
Following the guide of order and practicability, ofD rearranged the layout, emphasizing a visual sense of axis and the depth of the store. Although the planning is not strictly symmetrical, it can still lead eyes to trace the invisible axis line and look deeper into the inner area to get an overall impression of the store’s style and selections, while also leaves blank for further exploration.
店铺内里被笼罩在排列整齐的白色灯膜下，节次分明的内嵌顶灯宛若罗马万神殿穹顶一般，以有序结构均洒下古典柔光。两侧的悬挂衣杆如同指示明确的道路边栏，将顾客的脚步导向空间内部。
The evenly arranged ceiling light panels are in coffer form, resembling the significant dome of the Pantheon, bathing the interior through filter plates in a classical glow. On both side, hanging rails act as directional lines, inviting customers to step into the space.
入口处综合了陈列与收银功能的中岛台，有着出于高效利用场地的实际考虑，其雕塑般的几何轮廓也贴合烘托庄严感的设计需求，蜿蜒向内的结构，自然形成曲径通幽的入店动线。试衣间则被拆成独立的盒体，其中两格置于店内中部位置，向内的两面以镜环绕，镜面倒影也增加了空间层次。
At the entrance, the sculpture-shape center island, combining display and cashier functions, incarnates a practical consideration for efficient use of the space as well as a design intention for enhancing the solemn sensibility. With a sinuous structure, the island also lead the customer flow to go inside. The fitting room is divided into several independent boxes, two of which are placed in the middle of the store. The pair’s two inward-facing sides are clad with mirrors, whose reflections add a sense of layer to the space.
可以自由搭配的陈列组件，框架均被加粗处理以与其他的厚重体块相称得当，中空结构保证了店铺空间的通透感，移步之间，框架既成了画中之物，也围住了背景色与衣物所组成不同的景致。
The display components can be assembled freely, while their frames were remolded into chunky volumes to harmonize with the other heavy blocks. Their hollow structures ensure a sense of transparency in the space. From different points of view, the structure either becomes an object in the painting or a picture frame for showcasing wear collections.
立于实用主义的空间规划，落于细节打磨的美学概念，ofD以多样的色彩与质感制造层次与对话，将整体氛围导向一种具有感召力的诗意，亦静亦动，时而清晰，时而微妙，留有回味的空间体验也丰富了UIXIU的品牌形象。
From a spatial planing based on a pragmatism perspective to a sensory aesthetic concept – implemented with multiple colors, tactile materials, and precise attention to details, everything was designed to create layers and dialogues within the space, setting an enchanting poetic atmosphere. Both tranquil and vibrancy, sometimes clear and sometimes vague, the subtle and evocative spatial experience also enriches UIXIU’s brand imagery.
项目信息——
项目名称：UIXIU买手店
项目地址：青岛海信广场
项目时间：2022
项目面积：152m²
设计机构：今朝风日好
设计总监：李俊鹏
摄影团队：YUUUUNSTUDIO
Project Information——
Project Name：UIXIU Boutique
Project Location：Hisense Plaza, No.50 Donghai West Road, Qingdao, CHINA
Project Year：2022
Project Area：152m²
Architects：One Fine Day Studio & Partners
Lead Architect：Jump LEE
Design Team：Hao LIANG, Jia-cheng SU
Photographer：YUUUUNSTUDIO
