AIRMIX是源于古城西安的一家生活方式潮品连锁店。这家面积240平米的店铺位于西安最具潮流特征的曲江创意谷，作为品牌首店，肩负为品牌开局和定调的重任。项目的首要挑战是如何在一个相对小的空间中为这个全新的初创品牌创造出强烈鲜明、让人过目不忘的品牌形象。SpActrum谱观通过对生活方式产品的透析，提取“气泡”作为感官与象征的概念，将气泡的物理特性作为形式操作手段，创造出具有象征意味的雕塑形态展陈，作为空间和体验流的组织器，辅以具有透明性的巨型logo立面，塑造出极具辨识度的店铺形象，同时也探索了通过室内设计激活街道和城市空间，将人们从日常生活体验中抽离，激发艺术想象的独特体验，重新诠释了生活方式类零售空间的内涵与边界。
AIRMIX is a lifestyle boutique located in Xi’an, designed by SpActrum. AIRMIX Lifestyle Boutique (Xi’an Store) is the first showroom store of the newly established lifestyle boutique buyer brand. The challenge of the project consists in a relatively small shop area, where a strong image of the new brand is to be showcased while building a significant identity for AIRMIX. It starts by redefining the position that lifestyle holds for human life. Rather than something adhesive to everyday life, SpActrum understands lifestyle as an essential need deep inside humanity. It’s fragile yet unhesitatingly steady. It’s like a bubble of soap, transient and pleasuring. Bubbles become both a metaphor for such need and the form-making concept of the design.
▲气泡圣坛
▲巨型红色雕塑体展示装置
形式概念
Form Concept
气泡的构想来自一个隐喻、一种象征物。设计师追问生活方式产品的本质，其通常被视为富足后的次生需求。但从生物进化的角度却不尽如此，很大程度上，美来源于“性选择”和对于生活环境的辨识，那些有利于生存和物种延续的特征逐渐构成了美感重要的组成部分。长天白云、狮子的肌肉和鬃毛、鸟儿跳跃的求偶舞蹈，美对于生命有着非凡的意义。SpActrum谱观的主创设计师潘岩发现肥皂泡是对于生活方式产品的绝佳隐喻，肥皂泡带来看似短暂的美丽和愉悦，但再一次吹出一个泡泡的欲望是连绵不断的。气泡美丽而脆弱，一旦消亡，人们又有动力迅速地再次创造它。气泡作为设计的切入点，SpActrum谱观不仅仅将其作为某种“形象”看待，更是试图了解和剖析气泡的形态规律，并将其作为形式操作的工具。
SpActrum introduces the metaphor “bubbles”, which is not only a design concept echoing the lifestyle boutique topic, but also a form manipulation methodology used as part of the design. The final formal presentation is a collection of the deliberately selected fragments of the latent generative geometry, or “bubble clusters”, which are developed into a series of seemingly very diverse sculptural display objects： altar, cabinets, shelves, floating slice, etc., formally optimised yet functionally-customized for best showcasing specific products. Although not apparent at a first glance, the order of the latent generative geometry creates a formal consistency and unifies the objects in space.
▲灰色展柜与红色圣坛展架细节
设计元素
Design Elements
气泡在单独出现和层叠堆积中由于表面张力从圆变成由直立气泡壁和圆拱组成的形态，这是一个物理塑形的过程。SpActrum谱观设想空气中几个巨型球体互相堆积，被店铺空间所限定并相互切割。球体与直立面一起形成了介于平面与曲面间的强韧而锋锐的形态。形式操作带来的形态可能性在本案中被充分探讨，通过对空间和流线的分析判断，形体以四种方式发生：
When soap bubbles cluster together, they form a series of interconnected domes, with planar walls separating each bubble from the next. The form and structure of a bubble as a physical phenomenon serves as a formal inspiration for the design. Through geometrical iterations of bubbles shifting in scale, being intersected by planes or other bubbles create a series of sculptural fragments that populate, connect and divide space.
▲气泡群组
▲气泡圣坛正面
▲气泡1：圣坛图解
一、气泡圣坛。以大面积直立墙体占据店内主空间的墙面，直立侧壁和拱顶，配合顶部特别设计的天光，产生某种深沉完满的体验，是整个空间的主体。
The fragments of bubbles are sculptural elements that divide and connect space. The shop is situated in a corner of a bustling mall. The longer side of the L-shaped space faces the south side. Along its back wall, the debris of the bubble makes an altar-like space for skin products and cosmetics. The intensity of the lighting from the ceiling in contrast with the serenity of the altar is a subtle ironic gesture of consumerism.
▲从西南入口看向室内空间
▲气泡2：风帆陈列柜图解
▲从室内看向南侧主立面
二、圣坛两侧以残存气泡球体组合直立平板构成旗帜一般的雕塑形态。这两件雕塑与圣坛的稳定完满形成鲜明对比，且自身充满矛盾：曲面与平面、垂直与水平、纤薄的厚度与巨大的形体、轻盈的高大站立物承载着水平展柜的重量感。视觉的即刻冲击与对于重力和厚度的惯常印象之间产生明显的冲突，这种冲突就是审美张力的来源。脱离常规的思维，激起审美的愉悦。
Two vaulted shapes sit along two sides of the altar like flags, and there are grey liner display boxes alongside balancing on those shapes, together with the round display unit on one side of the altar, they are display cabinets for watches, lighters and other small chic goods. They regulate passes for customers.
▲“芳香之旅”一瞥
▲“芳香之旅”展示区
▲气泡3：”芳香之旅”图解
三、设想一个悬挂在店面上空巨大的球，只有底端的局部被容纳在店中，一条路径从中间切割开，沿着它的边缘摆放着各种气味的香氛，“芳香之旅”即刻开启。悬挂的物体产生空间的水平隔断，头部作为感觉的主要器官仿佛被隔离在气泡中，而身躯则在如同海岸的巨人石柱上移动，这种对分离感的体验带来十足的乐趣。
The large walkable steps are also display units in themselves allocated for oversized items such as luggage, speakers or similar. The “bubble debris” hanging from the ceiling identifies a “Road to Fragrance”, which grabs the attention when looking up and creates a route that can be navigated by following the scents that are applied to the edges of the bubble fragments themselves.
▲展架之间的展柜细节
四、在各个边角出现的“残片”，它们表征着无穷空间里无穷的气泡，暗示着呈现在眼前的只是整个气泡世界的冰山一角，气泡如同暗物质一样，无处不在。
The “fragments” that populate the store space represent an infinity of bubbles in infinite space, implying that what appears in front of us is only the tip of the iceberg of the entire bubble world. Just like dark matter, bubbles are everywhere.
▲室内一览
色彩&材料
Color & Materials
气泡被构想为以最鲜艳深刻的色彩存在。色彩方案的研究是通过数字渲染、微型模型和全尺寸模型进行的，经过多次打样试验，直到如同恒星的光滑过宛如生命体的绯红异星时，这种具有宇宙感的时刻被确定下来。这是一种并非匀质，具有生命体质感，随着空间游历视觉上有时间性变化的深红色，接近郎窑红的深红色渐变。展柜以灰色存在，四壁地面以白色为主调，为气泡提供充分聚焦的舞台。
The colour scheme studies were carried out via digital rendering, miniature models and full-scale prototypes until a gradient of red was made to resemble a stellar sunset on an alien planet. The resulting colour is a crimson with a non-homogeneous texture which makes it almost look like a living thing, at the same time having a close resemblance to the “Langyao Red”, a gradient famously used in traditional Chinese porcelain.
▲展架细节
▲现场施工
▲现场施工照片
设计阶段的几何研究给了所有元素一个具有内在统一性的形式语言。这些令人印象深刻的巨型红色雕塑体展陈装置是委托西安当地一家专业的艺术品制作工作室加工制作而成的。巨大的钢板在专业的钢铁车间里切割成型，建筑师和工厂技师对安装和焊接细节进行了密切深入的讨论，以确保精确和高效的制造和安装。这间工作室为许多中国知名的当代艺术家制作大型艺术装置，得益于其在制作大型异形物体方面的丰富经验以及先进的机械加工技术，最终呈现的成果是融合了精确高效的当代工业制造和具有精微的审美意识的工匠劳作的结晶。
The geometrical studies carried out during the design phase give all the elements of a general formal language which was further progressed and detailed with the manufacturers. The steel plates have been cut and shaped in a steel workshop which specializes in art pieces. Fixing and welding details have been discussed with the appropriate know-how to ensure precise and efficient manufacture and installation. The construction of the impressive giant red sculptural fixtures is commissioned to a local prestigious fine art manufacturing studio based in Xi’an, famous for its high-quality production of large-scale art installations for some of China’s first-class artists. Benefited from its rich experience in producing abnormal-shaped objects and the advanced machinery and techniques, the final result is a bold fusion of industrial manufacture precision and the subtleties of artisan labour with a highly refined aesthetic.
▲“芳香之旅”展示区
▲现场施工照片
可持续发展策略在该项目的材料选择中发挥了关键作用，SpActrum谱观试图通过材料轻量化的形式和它所代表的可持续生活方式，为“沉重”的城市生活带来轻盈的一瞥。项目使用大量的可回收材料，如钢铁和玻璃。店铺照明100% 采用LED灯具，以降低能耗。大部分的建造和建材供应商都是位于项目50公里的半径范围内，从而减少项目运输的碳足迹。
Most of the materials used, such as steel and glass, are fully recyclable. 100% LED lighting is used to reduce energy consumption. Most of the suppliers for construction are located within a 50km-radius, which helps to reduce the carbon footprint on transportation. This boutique’s purpose is to bring a glimpse of lightness to the “heaviness” of urban life both by its bright form and the sustainable lifestyle it represents.
▲气泡圣坛与收银台
▲现场施工照片
▲南立面展示灯箱
城市细胞
City Cells
SpActrum谱观广泛参与城市更新项目，对于这类体量庞大的项目来说，每个具体而微小的店铺都是巨大躯体的鲜活细胞。在室内项目中，SpActrum谱观回应城市的巨大尺度，打破“城市-街道-店铺”的层级壁垒，让室内成为街道和城市的一部分，这种来自细胞的对于生命整体的积极构建使得SpActrum谱观的作品充满交流感，他们无一例外的在对城市、对更广阔的公共空间发声。
SpActrum has been extensively involved in urban regeneration projects, and especially for such large-scale projects, every specific micro store is an living cell, part of a large body of the city. In its interior projects, SpActrum consciously responds to the vastness of the urban-scape, breaking the barriers of routine hierarchy of “store-street-city”, and making the interior a part of the street and city. Treating the urban environment or architecture as a living thing, and constructing a whole from a cell makes SpActrum’s work full of humanity and inspiring a sense of connection. Without exception, all of these projects speak for the city and the wider public space.
▲南立面街景
▲南立面夜景
▲ 西立面夜景细节
AIRMIX位于曲江创意谷的一个街角， SpActrum谱观将两个临街面非常直接的作为品牌logo展示面，巨大的logo是对城市发表的宣言。城市需要安静妥帖的功能性处所，也需要这样狂放不羁的兴奋点，为平淡和规则寻求一些突破的窗口。
To strengthen the brand image of AIRMIX, SpActrum takes advantage of the fact that both facades face busy pedestrian streets, erecting the giant illuminated brand logos as advertisement billboards and showcase windows. The facades become a kind of communication interfaces, as well as filters between the external and the internal.
▲ 西立面
▲ 西立面夜景
▲ 西立面街景
AIRMIX巨大的logo提供强烈的辨识性，A和X分别向首尾略微倾斜，表示出入口。两个I是LED显示屏幕，和其他字母一起，夜晚它们成为面向公共空间展示的巨大灯箱。侧立面作为正面灯箱的侧壁，等墙高的Logo以金属板缠绕短墙，既有实体的感受，又通过不同间距的短墙以梳状的排列方式构成入口和橱窗。
Being a new boutique brand, the front facade features the full height brand logo as illuminated boxes and LED screens. A-I-R-M-I-X, with A and X, gently tilted towards the centre to indicate two entrances at two ends. The other side of the L-shaped space faces a busy corridor connecting to plazas. The logo is repeated on the short side with the letters wrapping around the vertical storage units. From the direction you walk towards the shop, depth hides the gaps in-between, and the whole of the logo letters are revealed.
▲ 西立面细节
本案展现了SpActrum谱观的设计态度：将客户需求通过思考与更广泛的社会问题相连接，产生超脱于设计客体的抽象思维。并在设计中主动寻求探索超越客户指令和社会功能的普遍知识和美学原则，通过设计问题的转译，在完成功能性需求的同时，创造具有强烈识别性的空间，并以批判性的思考与实践将设计的探索引入纯粹知识领域。SpActrum谱观希望为AIRMIX创造一种有别于日常生活情境，具有激发性的氛围空间，以张扬、大胆、强烈的艺术属性激发人们的好奇心和想象力性，契合品牌提升生活品质的美好愿景，以独特理念和创造性地展陈设计及立面设计，为零售业态在展售的多样性和品牌形象塑造方面提供了崭新的思路和视角。
Through this design SpActrum helps the newborn brand AIRMIX to establish a distinct and memorable brand image — strong, trendy, arty, and out of the ordinary. It successfully raised the awareness of the AIRMIX brand among the target customer group and significantly promoted the sales; furthermore, it has played a key role in a laying a solid foundation and setting the keynote for the brand’s chain store development in the future.
▲“空间中的气泡”概念分析图
▲形态生成图解
项目信息——
项目名称：AIRMIX生活方式概念店
项目地址：西安雁塔区曲江创意谷
面积：240平方米
项目完成日期：2022.03
客户：陕西空港新丝路商贸有限公司
建筑设计：SpActrum谱观
主创设计师：潘岩
设计团队：张祎洁、李真、唐一萌、万潇、万金宇
照明顾问：孙巍
施工单位：陕西三屹建设工程有限公司
雕塑装置加工：西安嘉泓景文化创意有限公司
水磨石施工：思摩士
摄影&视频制作：言隅建筑摄影
图纸&图解版权：SpActrum谱观
水磨石地面：思摩士（北京思摩士科技有限公司）
灯光照明：嘉美照明（佛山市南海嘉美时代照明有限公司）
钢板定制加工：嘉泓景 (西安嘉泓景文化创意有限公司)
Project Information——
Project Name：AIRMIX Lifestyle Concept Store
Project Location：Qujiang Creative Circle, Yanta District, Xi’an, China
Area：240 sqm
Date of Completion：March 2022
Client：Shaanxi Airport Xinsilu Trade Co.,Ltd.
Architecture Design：SpActrum
Chief Architect：Yan Pan
Design Team：Yijie Zhang, Zhen Li, Yimeng Tang, Xiao Wan, Jinyu Wan
Lighting Consultant：Wei Sun
Contractor：Shaanxi Sanyi Construction Engineering Co., Ltd
Still Plates & Sculpture Installation ：JIAHONGJING
Terrazzo Floor：SMOOTH
Photography & Video：INSPACE
Drawings and Diagrams：SpActrum
Terrazzo Floor：SMOOTH
Lighting：JOM
Steel Plate Customization：JIAHONGJING
