荣耀&Gensler | 荣耀LIFE店

全新荣耀 LIFE店（太原钟楼街）6月18日正式开业，新门店位于太原市历史悠久的步行街上，是品牌旗下首家专注于沉浸式产品体验与互动的新零售空间。作为Gensler和中国销量最高的智能手机品牌荣耀的合作项目，打造了全新设计语言、升级的沉浸式全场景体验区、及贴心有温度的服务理念，为消费者提供了解荣耀品牌、体验荣耀智慧生活方式的新零售空间。

Opened June 18 on a historic pedestrian street in Taiyuan, the Honor Life Store is the first of a new retail typology for the brand focused on immersive and experiential product interaction. A collaborative effort between Honor (the largest smartphone brand in China by sales volume) and Gensler, this new experiential retail format is designed to be a brand outreach location to show-off the lifestyle possibilities that Honor’s technology enables.

荣耀LIFE店（下称“荣耀太原店”）在外立面设计上与钟楼街特色历史建筑风格结合，店内则通过极其巧妙的装饰元素营造隐藏其中的全新荣耀智慧生活方式体验。醒目的标牌与简单的建筑照明和清晰简约的窗户相结合，在明亮、温暖、极简的室内设计语言之间形成鲜明对比。这种设计语言为荣耀体验增添了一抹未来感和亲切感。

The historic architecture of Bell Tower Street is delicately respected, only the faintest elements pronouncing the new Honor Life experience that is concealed inside. Bright signage is combined with simple architectural lighting and simple windows that create a strong contrast to the bright, warm and minimal design language of the interior. This design language adds a sense of futurism and familiarity to the Honor experience.

顾客进入店内，即可在两层高的中庭空间内了解品牌的完整发展历程，为顾客带来无缝且极具吸引力的零售体验。店内还摆放有各种绿色植物，软化了空间内扑面而来的技术感和现代感。

As soon as guests enter the store, a double height atrium space reveals the function of the whole story as a seamless and inviting retail experience. The intense technical and modern feeling of the space is softened with green plants integrated throughout the store.

每个细节的设计都考虑到人性化理念。从曲线弧度最小的陈列桌及暖色调桌面，到隐藏电力系统和支持数字化表面功能的高科技墙壁系统，店内的每个角落都经过精心考量，旨在营造全面的未来感。这种全面的未来感还体现在荣耀太原店的整体设计方案中。

Every detail is designed with the idea of human touch in mind. From tables with minimal curves and warm table tops to hi-tech wall fixture systems with hidden power and data systems, every aspect of the store is carefully considered to grant a feeling of integrated futurism. This integrated futurism is even sensed in the overall program of the Honor Life Store.

店内设有360度全景玻璃维修区，周围设有座椅，用户可以现场观摩工程师维修产品的技术流程，增强顾客对品牌的信任感。一楼还设有社交区域，可举办各种主题的对话活动，向荣耀粉丝及潜在顾客宣传荣耀智慧生活方式的益处。

The technical processes that allow engineers to make repairs to Honor devices is on full display in the 360-degree glazed repair room; itself surrounded with seating that enables guests to gain a clear sense of trust of the Honor brand. A social gathering space on the first floor enable community talks on a variety of subjects, educating Honor fans and those that are Honor hesitant on the advantages of the Honor lifestyle.

Gensler大中华区零售商业专业负责人兼项目总监张景翔先生表示：“Gensler与荣耀此次的合作为该品牌的零售体验注入了新活力。全新的荣耀LIFE店将迎来更人性化更全面的旗舰店体验。”

“Gensler’s collaboration with Honor on this new Life Store format invigorates the retail experience for the brand, and serves as a preview of what Honor’s future flagship experience would entice, ” said Richard Chang, Project Director and Retail practice area leader for Gensler Greater China.

各种体验式元素侧重于产品的触觉和物理测试。例如，微型“运动健康区域”配备各种健身产品，顾客可以使用荣耀智能手表查看心率、体验运动耳机、使用智能跑步机，然后体验物联网风扇和按摩设备带来的酷爽体验。除运动健康区域外，顾客还可以在家庭多媒体影音臻享区和智能移动办公体验区获得类似的深度体验。

Experiential elements of the story are focused on the tactile and physical testing of products. For example, fitness products are displayed in a miniature “gym” space, allowing customers to simultaneously evaluate smart fitness watches, running headphones, intelligent treadmills, and then cool down with IoT air fans and massage devices. In addition to a fitness space there are similar experience possibilities in a home multimedia scene and a smart office-inspired zone.

荣耀太原店不仅在设计和功能上彰显智慧元素，还在设计过程中充分考虑到效率和现代化运营需求。线上线下零售体系的无缝对接是荣耀太原店的一项特色。顾客可在荣耀商城下单设备和商品后即刻到店取货。同时，顾客还可以享受到快捷的手机维修和更换服务。顾客可以登录荣耀设备中的一对一尊享服务，轻松享受上述便捷化服务。

Not only is the store smart in design and functionality, it is designed with efficient and modern operations in mind. Seamless connections between online and offline sales are the pride of this store. Devices and goods ordered online can be picked up immediately in the store. Equally speedy is the scheduling process for repair and replacement services. Enhancing both these are the ease of use in accessing one-on-one tutorials on the use of Honor devices.

新一代荣耀太原店融汇多种不同功能，全面提高消费品零售空间在打造沉浸式全场景零售体验方面的基准。这也是荣耀在成为全球智能手机头部品牌旅程中迈出的第一步。

The many different features of this next generation Honor Life Store all come together to raise the benchmark for consumer good retail stores in forming an integrated experiential retail experience. This store represents one of the proud first steps in Honor’s pursuit of becoming a global smartphone powerhouse.