或者设计 | BLACKHEAD 黑头

BLACKHEAD 黑头是主打 Y2K 暗黑系风格的配饰品牌，于 2012 年在上海成立。品牌植根于当代年轻人文化，主张引起越来越多年轻与未来青年人的共鸣，通过大胆的设计语言不断重新定义规范化的世界。此次长沙旗舰店空间设计，我们希望秉持品牌内核去呈现一个突破常规的消费体验空间。

Founded in Shanghai in 2012, BLACKHEAD is an accessory brand featuring Y2K dark style. Rooted in contemporary youth culture, the brand advocates resonance with more and more youth of the future generation, ceaselessly redefining the standardized world through bold design language. When it comes to the space design of the Changsha flagship store, we aspire to present a groundbreaking consumption experience space by residing in the brand core.

首饰是最贴近我们身体的一部分装饰，是每个人躯体个性化的延伸。因此在这次设计中，空间材料和元素运用上，我们采用了很多关于“身体”的内容。墙面层叠的黑色鬃毛，缀有耳饰的耳朵模型从鬃毛中探出，看过去更像是耳朵后的头发。在空间中我们设计陈列了巨大的躯体局部：放大的耳朵，手指，巨大的脚掌等等，这些放大的局部是我们平日习以为常并可能忽略掉的躯体重要部分，当他们以一种非常规的颜色，体量，排列方式、材质呈现在眼前时，陌生的熟悉感反而创造出了一个时尚且充满个性的空间。

As the closest ornament to our body, jewelry is the individualized extension of each person’s body. Hence, in terms of the application of space materials and elements in this design, we use numerous “body” elements. The wall is covered with layered black mane, wherefrom ear models with earrings protrude, resembling the hair behind ears. In the space design, we display gigantic body parts： enlarged ears, fingers, feet, etc. To us, these enlarged body parts are so familiar that they are almost ignorable. However, when they are presented with an unconventional color, size, arrangement, or material, the unknown sense of familiarity gives rise to a fashionable space brimming with individuality.

在空间结构上，我们不仅希望自然而然的为空间划分区域，同时还能解决场地局限的问题。我们以一个角落为圆心，利用不同材质的弧形墙面往外扩散，将空间分为了三个区域。每一个区域相互嵌套贯穿，层次分明。更重要的是我们采取的四分之一圆，利用镜面把原本局促的场地通过不断折射在视觉上形成了一个完整的环形空间，视觉上扩大的场地面积使整个店面更加开敞大气。环形的空间让展台也随之成型，我们把展台分成了不同段落，在镜面的折射下，展台完整又似分离，每个段落之间就像是被某种神秘力量所折断，形态与逻辑完美自洽，消费者在其中可以自由的穿梭。

With regard to spatial structure, we intend to divide the space in a natural way, as well as solve the problem of spatial limitation. With a corner as the circular center, we spread outwards arc-shaped walls of different materials, thus dividing the space into three zones. Each zone is embedded and overlapped with others, presenting distinct layers. More importantly, we adopt a quarter-circle, and use the continuous refraction effect of mirrors in the original limited space, thereby forming a visually complete annular space. With visually expanded space, the whole store presents an expansive charm. Divided into different sections, the exhibition stand also takes shape thanks to the annular space. Against the refraction of mirrors, the exhibition stand presents a seemingly connected and separated visual effect, with junctures between sections appearing to be broken by mysterious forces. With perfect compatibility of shape and logic, consumers can freely move around in the space.

至此，我们通个材料与结构的方式来打破常规，希望与品牌一起传递青年符号美学概念，并将之落地为可触化，可视化的实体项目。

To sum up, we break the convention via materials and structures, in an effort to convey the aesthetic concept of youth symbol with the brand, and materialize it into a visual and tangible entity project.