作为品牌旗舰店，梵誓珠宝将店址选定于上海市中心颇具代表性的新天地商圈。新天地的石库门建筑保留了当年的建筑立面，而内部已注入时尚气息，焕然一新。在老建筑内建新天地，用新造型去讲老故事，品牌希望将时尚先锋的品牌气质与经典复古结合起来，设计则用复古未来主义的手法，将二者有机的融合，传统与未来碰撞出赛博朋克的火花，点燃这一场“游园惊梦”。
As the flagship store of the brand, ONESWEAR Jewelry chose the store location in the Xintiandi business district which representative in the center of Shanghai. The Shikumen building of the Xintiandi retains the historical fa?ade but the interior has been rebuilt with stylish design and has a new look. Build a new world in an old building, and tell old stories with new shapes. The brand hopes to combine the fashion and pioneer brand temperament with classy vintage style. The designer uses retro-futuristic techniques to organically integrate above two styles. The spark of cyberpunk from the collision of tradition and future ignited this “Dreamland” Journey.
主题：游园惊梦
Theme： Dreamland
“情不知所起，一往而深，生者可以死，死可以生，梦中之情，何必非真。”
——汤显祖《牡丹亭》题记
“Love doesn’t know where it starts, and it goes deep. The living can die, and the dead can live. Why is the love in a dream not real?”
——The inscription of “The Peony Pavilion” by Xianzu Tang
《游园惊梦》作为《牡丹亭》的知名曲目之一，其故事家喻户晓。我们取其梦中游园和情人相会的古典意象，映射到空间内的三组装置中，将典型的传统形象以现代手法转译为新的艺术形象，以未来风格的材质赋予传统实物熟悉却陌生的质感，去演绎一段带有未来气息的经典故事。整体布局上以三组艺术装置为中心，突出空间主题和故事感。
“ Dreamland “ is a famous aria of “The Peony Pavilion” with the household story. We took the classical imageries of the Dreamland that dream journey and lover meeting. And mapped them into three installations in the space. We translated the typical traditional image into a new artistic imagery with modern methods to make familiar traditional objects unfamiliar with futuristic materials and texture to interpret a classic story with a futuristic atmosphere. The overall layout is centered on three art installations that highlighting the theme and story of this space.
▲基于视觉中心构建空间序列，Constructing space sequence based on visual center
引路者
The Guide
石狮通常以守门人的形象出现。此处则作为梦境引路人的身份立在“庭院”门口；同时，松树盆景在这里指代抽象的“园”，其组合正是梦中游园的开端。我们将传统厚重的石狮与轻盈灵动盆景植物解构，以赛博朋克语境下的未来感材质与细节进行重译。
Stone lion usually represents doorkeeper. Here, the stone lion stands at the entrance of the “garden” as the guide of the dream; at the same time, the pine bonsai refers to the abstract “garden”. The combination of them is the beginning of this dream journey. We de-structure the traditional heavy stone lion and the light and flexible bonsai plant, then recompiled with futuristic materials and details by using cyberpunk language.
▲装置“引路者”：概念生成 Installation “The Guide”： concept generation
▲装置“引路者”：成品参数 Installation “The Guide”： the finished product parameters
装置头部以拼接甲胄造型表达，面部采用电镀工艺的镜面反射球体，与金属元件管、充气囊、天线零件等富有科技感的“五官”结合；脖颈项圈改为数圈线缆，挂着品牌独特的胶囊戒指盒，并延伸到背后的松枝上；身体则采用玻璃纤维3D打印工艺整体成型。石狮子背后的绿色松枝用LED灯管制作成镭射激光松枝，结合连接的线缆，营造了电力光效。
The head of installation is shaped as armor; the face is a mirror reflection sphere with electroplating process and combined with the technical “facial features” by metal component tube, airbag, antenna parts, and so on; the neck collar is changed to a few rounds of cable with the unique capsule ring box of the brand and extends to the pine branches behind; and the body is integrally formed by the glass fiber 3D printing process. The green pine branches behind the stone lion are made into laser type and create power efficiency from the combination with the connected cable.
▲装置 “引路者”细节：石狮子与松枝 Installation “The Guide” detail： stone lion and pine branches
整体的镜面金属质感与电力驱动元素是对复古未来主义风格的应用，传统与未来和谐存在又带有认知上的明显反差，带来不一样的新鲜感。
The overall mirror metal texture and power drive elements are the application of retro futurism style. The traditional and future harmoniously exist with a clear contrast which bringing freshness.
表演者
The Performer
身着旗袍带着美丽妆容的女歌手代表着繁荣精致的老上海，而老唱片播放的歌曲正是那个时代最流行的声音。两个同时期极具时代性的意象相结合，装置以复古表演者的形象出现在这场游园梦中。歌姬咿呀的歌声和老式唱片带着电流的音乐声交织，撑起一场精彩演出。
Songstress in cheongsam with beautiful makeup can represents prosperous and sophisticated old Shanghai. Music on old records is the most popular sound of the time. Combining two contemporary imageries, the installation presents as a retro performer in this dream journey. The singing of the songstress and the electric sound of the old records make up a wonderful performance.
▲装置“表演者”：概念生成 Installation “The Performer”： concept generation
▲装置“表演者”：成品参数 Installation “The Performer”： the finished product parameters
我们提取出女歌手和老唱片的典型形象，将人体和唱片进行交错与分离，在唱片的切割下歌姬呈现出破碎的形象，仿佛即将消散却依然保持着表演的姿态，更像是一期一会的梦境中不真实的影像。亮面金属漆质感使得装置整体呈现出未来科技感，而围绕身周交叉突出的大小唱片就是是赛博歌姬的电子曲库，亦是她梦境中蓬勃的表达欲。
We extracted the typical images of songstress and old record, then interlace and separate the human body with the records. The songstress presents a broken image with cutting of the records as if she was about to dissipate but still maintained her performance posture which was more like an unreal image in a dream. The bright metal paint texture makes the whole installation show a sense of future science and technology. The records with mixed sizes that cross and protrude around the body represent the electronic music library of the cyber singer, also smybolize her vigorous desire of expression in this dream journey.
▲艺术装置：表演者 Artistic Installation： The Performer
▲装置“表演者”细节：赛博歌姬与唱片 Installation “The Performer” detail： cyber songstress and old records
记录者
The recorder
留声机，记录声音也播放声音。传统留声机的形象通常带有一个巨大的喇叭状扬声器，我们将其记录并回放的能力作为意象与喇叭的造型结合在一起，打造了一个梦境的记录者装置，将这次不可思议的游览默默印刻收藏下来。
Phonograph can record sound and play sound. The image of the traditional phonograph usually has a huge trumpet-like loudspeaker. We combine its recording and playback ability as an imagery with the shape of the speaker to create a dream recorder installation which silently imprinted and collected this incredible dream journey.
▲装置“记录者”：概念生成 Installation “The Recorder”： concept generation
▲装置“记录者”：成品参数 Installation “The Recorder”： the finished product parameters
我们在经典的喇叭形象基础上进行扭曲重构，形成一个柔软的巨大“留声机”，仿佛变形融化的外观完美融入这光怪陆离的梦境中。装置造型采用3D打印工艺，反光的金属漆表面带来一些疏离感，巨大的体积更是将意象夸张化，成为一个记录者，默默履行自己的职责。
We distorted and reconstructed the classic trumpet-like loudspeaker to form a soft giant “phonograph”. The deformed and melted appearance was perfectly blended into this bizarre dream. The installation modeling adopts 3D printing process with the reflective metal paint surface which brings some sense of alienation. The enormous volume exaggerates the image that makes it becoming a recorder and silently fulfilling its duty.
▲艺术装置：记录者 Artistic Installation： The Recorder
▲装置“记录者”细节：喇叭 Installation “The Recorder” detail： trumpet-like loudspeaker
真实之物的虚构形象在梦中引路、吟唱、记录，现世的情人在复古与未来的交错感中共同游览，完成这一场赛博“游园惊梦”。
The fictional image of the real things lead, sing and record in the dream. The lovers of the present world travel together in the staggered sense of retro and future to complete this “Dreamland” journey.
平面布局 Layout
场地位于新天地商场二楼，一个扶梯上来最先看到的位置，整体呈L形。长立面直接对着走廊和扶梯，是最优展示面，顺利成章的设置为橱窗和主入口；入口处中间的立柱包裹上环形LED屏幕，弱化了立柱对入口的隔断，使多彩的动态广告图像成为视觉中心。短立面外是通往商场后勤方向的交通空间，设计上减少了展示功能，除了围合接待区的墙面之外，其他立面区域开放与主入口相连，扩大了入口，引入顾客的视线和动线，更好的展示内部空间和艺术装置。店内以艺术装置为中心，周围环绕着展柜和接待台等功能区，将品牌的先锋气质和旗舰店的艺术主题凸显出来。
The L-shaped site is located on the second floor of Xintiandi Shopping mall which is the first store seen on the escalator. The long facade is directly facing the corridor and escalator as the optimal display position and is arranged as the main entrance and show window. The column in the middle of the entrance is wrapped with a circular LED screen which reduce the presence of the column and makes the colorful dynamic advertising image become the visual center. The short facade reduces the display function because it faces to traffic space for logistics of the mall. In addition to the wall enclosing the reception area, the other part of this side is open and connected with the main entrance. It expands the whole entrance and introduces the customer’s sight and movement line inside the store. It also better displays the internal space and art installation. The store is centered on art installations which are surrounded by functional areas such as display cases and reception desks. It highlights the pioneer spirit of the brand and the art theme of this flagship store.
▲以装置为中心的平面布局 The plan layout centered on the installations
▲正对扶梯的长立面 The long façade facing the escalator
▲半开放的短立面 Semi-open short facade
空间展示 Space display
从入口一路参观展示区，错落的挂墙展柜与规律的入墙展柜仿佛一个个方形镜头展示着光鲜靓丽的珠宝首饰。
Visiting the exhibition area from the entrance all the way, display cabinets are scattered on the wall and regular in the wall. They are like some square lenses displaying bright and beautiful jewelry.
▲店内展示区：从立式展柜到墙面展柜 Exhibition area： vertical and wall display cabinets
▲错落的挂墙展柜与品牌logo Display cabinets and brand logo are scattered on the wall
L形店面内部，接待区的一整片层叠的折面金属板背景墙成为室内空间的一大亮点。造型上，由于楼上是阶梯座位影院，层叠的金属板呼应了天花的阶梯形状；视觉上，向上垒叠的层板削弱了原本的局部压抑感，将视线从墙面引导向天花，继而辐射向整个店内空间；选材上，镜面不锈钢反射景象使室内空间显得开阔，大面积金属板的使用带着未来先锋的气息，而角度多变的折面将原本清晰连贯的镜像切碎，营造出一种夸张的不真实感，丰富空间景象的同时也契合空间主题的“惊梦”意味。在此基础上，将品牌logo做成磨砂贴纸附在镜面金属的上，是亮面与哑光面的反常规对比。
Inside the L-shaped store, the reception area has a background wall with laminated metal plates that becomes a highlight of the interior space. In terms of shape, because the upstairs is a step-seating cinema, the folded metal plates respond the step-shape of the ceiling. In terms of vision, the upward laminates reduce the original ceiling oppression and guide the sight from the wall to the ceiling then radiating to the entire store space. In terms of material selection, the reflection of mirror stainless steel makes the interior space more wide-open. The large area of metal plates shows future pioneer spirit. The angle of the changeful folding surface cut the clear image in mirror and create the sense of exaggerated unreality which not only rich the entire space but also reach the “dream” theme of the space. On this basis, matte stickers of the brand logo are attached to the mirror metal layers that become unusual material contrast of glossy and matte surface.
▲折面的排列走势与磨砂logo的效果 The arrangement trend of folded surface and the effect of matte logo stickers
▲镜面不锈钢折面背景墙 Mirror stainless steel folding background wall
整个室内空间的材质都偏冷硬，与未来主义的科技感和疏离感更贴合。灰色的哑光地坪漆、仿水泥质感的墙面肌理漆、高反射的镜面不锈钢，纯黑色的天花板，以及闪亮的展示柜玻璃，不同材料在亮与暗、深与浅、光滑与粗糙的对比中碰撞、结合，最后和谐的融为一体。而橱窗展柜支架、室内地坪漆与艺术装置的分区都使用了曲线元素来软化空间和装置大面积使用金属和灰色所带来的冷硬感，也拉近人与空间的距离，对客人更显亲切。
The material of the whole interior space is cold and hard, which fits the futuristic sense of technology and alienation. Grey matte floor paint, cement-like wall texture paint, highly reflective mirror stainless steel, pure black ceiling, and shiny display cabinet glass, all these different materials collide and combine in the contrast between bright and dark, deep and shallow, smooth and rough, and finally harmonious integration. Curving elements are used to soften the space and counteract the cold and hard sense from large area of metal and gray in the store and on the installations. That also reduces the distance between people and the space and makes the store friendly to the guests.
▲橱窗内的曲线叠层支架 Curvilinear laminated bracket in show window
▲蜿蜒的地面曲线与装置分区 Meandering ground curve and partition of installation
项目信息——
项目名称：游园惊梦·梵誓ONESWEAR上海新天地珠宝店
设计方：上海平介建筑设计事务所
项目完成年份：2021年7月
项目负责人：黄迪
设计团队：肖明峰、黄迪、刘丰迪、孙颖
项目地址：上海新天地
合作方：苏州再造设计
建筑面积：171㎡
邮箱：di.huang@parallect-design.com
Project Information——
Project name：Dreamland · ONESWEAR Jewelry store in Shanghai XINTIANDI
Designer：Shanghai Parallect Architecture Design Studio
Project Accomplish Date：7/2021
Team Leader：Di Huang
Design Team：Mingfeng Xiao , Di Huang, Fengdi Liu, Ying Sun
Project Address：Shanghai XINTIANDI
Partners：Suzhou Re-design Studio
Building Area：171㎡
E-mail：di.huang@parallect-design.com
