汪琳建筑与室内设计工作室 | 绍兴慧子陈设计师品牌集合店

不同于以往的设计，这次慧子陈集合店的设计开启了我们在零售店铺设计上的第二系列。这不是刻意而为的操作，而是在此刻所有因素引起的一个自然发生。作为设计工作的主体，在经历了一系列故事性空间的创作之后，发觉所谓的“故事”越来越力不从心，空间自有自己生长的方式，主题从来都不会成为空间真正的Soul。那么这一次我们开启一个新的设计旅程，来和空间玩一个游戏，让我们忘掉那些虚无的“故事”，在空间里玩耍一下。

Distinct from our prior design works, the Huizi Chen Multi-Brands Store project has helped us embark on a brand new path in retail store designing. It is more of something naturally coming into being instead of intentional efforts. We used to interpret spaces through storytelling, yet we gradually find that exploring stories behind the spaces sometimes may lead us nowhere. We need to find a way to let space grow and extend on its own, as a themed story can never truly become the soul of a space. So this time, we decide to blaze a new trail. Why not put aside those meaningless stories and just play a game with the space and enjoy the space itself?

▲入口立面

▲入口坡道

换一个角度，这次我们要做的不是去描述“故事性的设计”，而是讲述一个“设计的故事”……

In other words, for this project we will try to tell a story about design rather than to express the design through storytelling.

▲室内入口区域

▲室内空间

第一次站在项目的现场，我们看到了一个空间的两面性。这是一个缺乏建筑品质的毛胚商业空间，从门头立面到内部空间都乏善可陈。但恰是在这个看似荒芜的毛胚空间中，我们看到了一种原始的张力，这也正是这次设计旅程的起点。恰好由于业主的个人喜好和造价的控制，这个毛胚空间的“荒芜”被最大限度地保留下来。

On our first visit, we discovered the two sides of the space. On one hand, the roughcast business space looks too simple and crude. It is hard to find anything impressive from the porch, facade or the inner space. On the other, though crude and rough may it seem, we feel a natural force ready to come out at our call. That’s when we found the starting point of this design journey. Thanks to the property owner’s personal preference and cost-saving efforts, the “roughness” of the roughcast space was preserved well.

▲框架组团构成室内空间

在大盒子般的“荒芜”中如何构成流畅的购物流线，并形成有趣且怡人的购物体验成为设计的核心。最终我们用一种简约通透的空间框架，同时满足了服饰陈列需求，并形成了丰富的空间景深。六组尺度和形式接近的框架解决了大量服饰陈列的需求，一组大型框架形成一个多空能空间，满足聚会、沙龙、接待和培训等不同的场景需求。框架通透且尺度适宜，购物者游走其间不仅能感受到不同的空间变化，还可以获得更纯粹的产品观赏体验。这不是一种喧闹的商品陈列，而是一个和空间紧密结合的产品呈现，在这里服饰少了一些商品气多了一些艺术感。

We believe the key to this design was to shape a fluid and flowing shopping path in this “crude empty box”, thus to bring a pleasant and interesting shopping experience. Our quest finally resulted in a simple and transparent frame, which not only can be used to display clothes, but also to enrich the spatial depth. Six sets of frames with similar size and form can provide enough space for clothing display; while a set of large frame serves as a multi-functional space for party, salon, reception and training etc. Transparent and in agreeable size, the frames create changing spatial patterns and won’t be too dazzling to steal the show when shoppers wander along. Besides, we don’t want it to be a mere display for goods, filled with noisy beats and commercial vibe. So by ingeniously merging into the space, the frame adds more artistic elements to the clothes displayed.

▲陈列框架

▲可移动陈列墙

室内空间通过“大空间，小组团”的手法形成艺术馆式购物体验的同时，入口的设计也刻意采用了艺术化强化的手法。浅米色大颗粒水磨石的入口通过30厘米的抬高，形成一个室内外的人为高差。方向不同的坡道和踏步在室内外共同形成进入“荒芜”大空间的仪式感和序列感。克制的立面设计在有限的门面中形成一种安静但层次细节丰富的效果，在原本呆板的黑色建筑立面中形成一种显著但又不张扬的吸引力。

For the inner space, we divided the big space into smaller ones to create an art-gallery like shopping experience. The entrance has been designed specially to enhance the artistic quality. The pavement to the entrance is made of large grains of beige terrazzo and has been elevated 30cm to create a variation in height from the outside to the inside. Leading to the big “rough” space inside, all the ramps and footpaths winding through in different directions add to the sense of ceremony and orderliness. The fa?ade features a concise and controlled style, though simple and peaceful but quite rich in detail and variation. In this way, the store fa?ade outstands itself from the boring black building façade in the background, attractive to the eye but not exaggerative or showy.

▲多功能区

▲道具细节

慧子陈集合店的空间构成采用了极简主义的手法，借鉴我们喜爱的极简主义艺术家Donald Judd创作的“具体物件”，此次道具设计也希望通过对材料和色彩的创新组合，形成更纯粹的感官体验。这一次，空间里没有隐喻、没有寓言、也没有故事，只有“具体物件”（包含服饰）以及其与空间的关系。非洲花梨实木挂衣杆与和纹不锈钢的组合在材质和色彩上形成一种张力，也构成了空间的主体。作为有点顽皮的设计师，我们不希望就此将空间引向纯粹单一的“艺术馆”，因此在毛胚感的墙面上以及留白空间中，我们复刻了几件极简主义艺术家的作品。在向喜爱的艺术家致敬的同时，还为空间赋予一种幽默感，在购物之外还存在着另一个维度的线索，我们觉得这样的空间和体验很有趣。

In designing the inner space of Huizi Chen Multi-Brands Store, we tried to take a minimalistic approach by learning from our favorite minimalistic artist Donald Judd and his “Specific items”. In prop design, we decided to innovate in the use of materials and colors to fully stimulate people’s senses. This time, we didn’t knit metaphors, allegories or stories in space. We just want to show you “specific items” (including clothes) and the relationship between these items and the space. The combination of African rosewood hanging rod and striped stainless-steel form the main subject in the space, with the contrast in material and color showing an underlying force. As ingenious designers full of fancy ideas, we don’t want to shape the space into a pure “art gallery”. So, we copied several works of art from minimalistic artists and hanged them on the roughcast walls and the blank space to fill the void. It can not only be regarded as a salute to our admired artists, but also bring a kind of humor to the space as shoppers may find clues leading them to another dimension. We believe such space and experience will bring delight and fun to the visitors.

▲收银区

通过一系列的极简主义设计策略，不论在空间构成还是色彩材质研究上，我们都将注意力放在本质的要素上，不去动用过多的构成、材料和色彩。最终，在这个看似“无趣、荒芜”的空间中，形成一个安静且具有内在张力的“场”。顾客的反馈也证实了我们最初的设想，这是一个很好“逛”的店。

In summary, by taking a minimalistic design strategy, we emphasize on the expression of essential elements, both in spatial forms and the selection of color and materials, instead of showing too many forms, materials, and colors. Finally, we create a peaceful and powerful “field” in a seemingly “boring and rough” space. The shoppers’ feedback also verified our initial design assumption, who are saying it is an interesting store worth lingering around.