WHITE CROW白鸦眼镜买手店。项目位于上海静安国际中心。设计灵感来源于爱因斯坦预言的广义相对论的引力透镜效应,设计师试图用转折、旋转、偏移、分裂等语言塑造一个混沌的折角世界。

WHITE CROW eyewear shop is located in Shanghai Jing’an International Center. The design inspiration originates from Gravitational Lens Effect in Einstein’s famous General Relativity. The designer tries to create a chaotic and angled world through the language of folding, rotating, offsetting and splitting.

设计师企图塑造一个并不平静的入口,利用建筑水泥圆柱所折射出的“射线”门头,吸引着过往人群的目光。

Designer intents to create a rebe llious entrance attracting attention of passersby through a ‘ray’ style gate header defined by concrete round column.

展台在水平旋转作用下丰富了陈列的各种可能性,其造型由金属材料与石材之间产生裂变、旋转、偏移组成。

Display table with horizontal turning mechanism enriches the possibilities of displaying. Its morphology is a result from the splitting, rotating and offsetting of metal and stone.

偏转的墙体和静止的货架重叠出一组隔断,进而将整个空间一分为二独立出一个三角区域,为顾客营造出一个安静、私密的空间,又通过断续的开口与外界相互连通。

The combination of slant wall and static shelf forms a partition. The entire space is cut into two parts, one of which is an independent triangle, creating a quiet and private room connecting to the outside through intermittent openings.

在WHITE CROW的价值观中 好的眼镜应该是舒适、质感、美学相结合,我们力求创造出一个让消费者拥有沉浸式体验的购物环境。在兼具展示、体验和销售功能的同时,它也将向大众输出商业零售的又一发展方向。

The core value of WHITE CROW is that good glass must be a combination of comfort, texture and aesthetic. Our ultimate goal is to create a shopping vibe that offers customers immersive experience. While obtaining functions of display, experience and sale, the space also shows the broad audience another possibility of commercial retail development.

▲细节图 Detail

▲装置元素示意 Installation Diagram  

▲平面图 Floor Plan

项目信息——

项目名称:WHITE CROW白鸦眼镜买手店

项目地址:中国上海

空间及道具设计:杭州芒果建筑设计

主创设计:樊想

设计师:魏星

竣工日期:2021年5月

建筑面积:55㎡

施工制作:黑巢装饰、奥美金属

标识制作:长道广告

灯光设计:荣熙照明

摄影:一张(灵狮)

主要材料:不锈钢、石材

Project information——

Project Name: WHITE CROW eyewear shop

Project Address: shanghai, China

Interior Installation Design: MAS

Chief Designer: Jason Fan

Designer:  Alex Wei

Project Schedule: 2021.05

Project Area: 55㎡

Key materials: Stainless Steel,Stone materials

Construction Team: Black Nest Space Design,Aomei Metal

Lighting: Rongxi Lighting

Photography: Yi zhang