odd设计事务所 | PIERRE MARCOLINI 北京国贸店

「Pierre Marcolini」是一家诞生于比利时的高级巧克力店。

Pierre Marcolini is a high-end chocolate shop which born in Belgium.

「Pierre Marcolini」的巧克力全部都是在比利时的工作室设计完成，工作室不断地研发新的口味；在产品设计方面，Pierre Marcolini追求能给顾客留下深刻印象的外形设计，是一个在全世界范围内都拥有众多粉丝的西点品牌。2020年，Pierre Marcolini获得了世界甜点之星大赛冠军。

All of Pierre Marcolini’s Chocolates are designed in Belgium’s studio and the studio constantly develops new flavors of products. In the aspect of product design, Pierre Marcolini attaches importance to appearance which can impress customers deeply. In 2020, Pierre Marcolini won the World Pastry Stars. It is a pastry brand with many fans all over the world.

国贸商城内的「Pierre Marcolini」是在北京的第一家门店，位置与国贸地铁站通道相连。不管是工作日还是周末，能在这里形形色色出行的人，非常热闹。「Pierre Marcolini」的店铺位于通道中心的租户区域，店铺采用开放式柜台设计。但是，空间整体高度过低和商业照明不齐全等问题为设计带来了限制。

Pierre Marcolini in china world mall is the first store in Beijing which is connected with the subway station. Various people pass by here every day because of the convenient location. Pierre Marcolini’s store is located in the tenant area in the center of the path. The store is designed with open counters. Issues such as the overall low height of the space and incomplete commercial lighting imposed design process constraints.

大多数高级巧克力品牌都很重视店铺的高级感，高级的氛围会让顾客难以融入店铺整体氛围。在这次设计中，基于Pierre Marcolini本人提出的“bean to bar”“bean to home”的理念，odd做出了与以往不同的店铺设计。

Most high-end chocolate brands attach great importance to the luxury sense of the store’s interior, which makes difficulties for customers to integrate into the atmosphere. This time, basing on Pierre Marcolini’s idea of “bean to bar” “bean to home”, odd has made a distinct design.

店铺整体分为商品展示柜台和开放式用餐区域两个部分。

The whole store is divided into two parts, display counter and open dining area.

店内的商品柜台使用天然大理石制作而成。为了让顾客更方便地挑选商品，柜台的设计注重商品摆放的逻辑性。所有商品都处于同样的高度，使之一目了然。柜台360度全方位展示商品，巧克力、马卡龙、曲奇、蛋糕、冰淇淋等商品琳琅满目，顾客在此能与各种各样的美味甜点邂逅。柜台的功能不仅面向顾客，工作人员的操作同样根据柜台的设计逻辑来完成。环形柜台的设计可以尽可能减少工作人员的活动动线，使工作人员在最快的时间内对顾客的需求做出反应，实现以最少的人员对顾客进行最高效的服务。

The counter is made of natural marble. To make it easier for customers to select products, the design of the counter focuses on the logical arrangement of products. All products are at the same height, making it easy to see at a glance. The counter displays products 360 degrees, including chocolates, macaroons, cookies, cakes and ice cream. Customers could choose various delicious desserts in the store. The function of the counter is not only for customers, but also but also for the staff. The design can minimize the movement line of staff, which staff can respond to customers’ needs in the fastest time, so as to realize the most efficient service to customers with the least staff.

在开放式用餐区域的中央，配置了特制的马卡龙塔，上方悬挂着许多特制的马卡龙模型。漂浮在空中的马卡龙装置宛如从空中飘落的花瓣，与马卡龙塔交相辉映。在这般绚烂的场景用餐，是与以往稍有不同的Pierre Marcolini。

In the center of the open dining area, we set a special macaroon tower with many special macaroon models hanging above. The floating macaroons are just like petals falling from the air, and they complement the macaroons tower. Dining in such a gorgeous scene is Pierre Marcolini, which is slightly different from the past.

odd将绿植与植被运用于设计中，作为用餐区域的点缀。odd希望用餐区域被顾客看作是街道中供人们休闲放松的小公园，由此能使顾客远离市中心带来的喧嚣，在紧张的氛围中为大家带来放松的心情。

Using green plants as the decoration of dining area, we hope that the dining area can be seen as a tiny park for customers to relax in the street, so that customers can stay away from the noise brought by downtown, and bring a relaxing mood in the tense atmosphere.

商品展示区域与用餐区域都使用了红铜色的波浪形材料，如彩带包装礼物一般装饰这两个区域。红铜色的外观表现了Pierre Marcolini出品的巧克力的柔软与闪耀。

Both the display area and the dining area are decorated with copper colored wave materials, such as ribbon wrapping gifts. The appearance shows the softness and sparkle of Pierre Marcolini’s chocolate.

空间整体的构造像线条一样轻盈，这样的设计能带给顾客轻快、纤细的感觉。这个结构能够同时将天花板、地板、产品海报和艺术装置等各个区域的照明一体化。这样的设计使店铺既能融入周边环境，又能成为一个地标性的店铺。

The overall structure of the space brings customers a light and slim feeling. It integrates the lighting of ceiling, floor, product poster and art installation. This retail design integrates with surrounding environment, and become a landmark.

我们希望北京新开的「Pierre Marcolini」的店铺，能让顾客感受到巧克力带来的幸福感。

We hope that the latest opened “Pierre marcolini” store in Beijing can make customers feel the happiness brought by chocolate.