平介设计|梵誓ONESWEAR武汉 K11 购物艺术中心店

生活仿佛是在现实和幻想之中的一场梦，看得见，听得懂，在记忆的尽头散发着光，那是记忆倒带的瞬间，是重塑自我的感觉。记忆是故事的源泉，而脑海中每一个瞬间都是重构的时间。

我们通过呈现钻石首饰背后的故事，打造一个充满体验感的空间，让空间和故事产生对话，让每一个进入空间的顾客都可以成为故事的主角，找到属于自己的那一颗钻石。

Life seems to be a dream in reality and fantasy. It can be seen and understood. It emits light at the end of the memory. It is the moment when the memory is rewinding, and it is the feeling of reshaping oneself. Memory is the source of the story, and every moment in the mind is the time for reconstruction.

By presenting the story behind the jewelry, we create a space full of experience and let the space and the story have a dialogue, so that every customer who enters the store can become the protagonist of the story and find his own piece of diamond.

▲互动艺术装置：触发 a，Interactive Art installation：Trigger a

▲互动艺术装置：重塑 c，Interactive Art installation：Reshaping c

武汉 K11 购物艺术中心店位于解放大道和武胜路交汇口附近，商场外立面以其曲面造型，呈现一种后现代金属质感与艺术装置感。商场内部公共区采用非线性雕塑造型结合金属材质。商铺位置位于商场平面中部通高中庭南侧，原始空间为天花吊顶下净高 4m，开间 20m，进深 4-10m 之间的狭长线性空间，空间平面呈现曲折结合的不规则轮廓，且整体界面受结构柱体、广告牌、门头等影响较大，基于现有的空间条件，设计师采取化整为零、多点激活的空间布局策略。

▲空间互动艺术装置，Interactive Art installation in Space

以“重塑记忆瞬间”为主题，并同时考虑贴合商场的金属质感与艺术感的整体风格，该项目将设计概念延续至店面空间及室内装置，为顾客创造一个全方位的故事性体验。设计师希望打造店铺全新的视觉空间形象，在满足顾客审美需求的同时，塑造一个能承载故事的空间。

Fanshi Jewelry·Wuhan K11 Art Mall is located in the K11 shopping mall near the intersection of Jiefang Avenue and Wusheng Road in Wuhan. The external facade of the shopping mall is shaped into a curved form, which has a sense of art installation and metal texture. The internal public area adopts non-linear sculpture modeling combined with metal materials. The store is located on the south side of the high atrium in the middle of the shopping mall. The original space is a narrow linear space with a clear height of 4m under the ceiling, 20m of bays, and a depth of 4-10m. The space plane presents irregular contours combined with twists and turns, and the overall interface is greatly affected by structural columns, billboards, and door heads. Therefore, based on the existing space conditions, the designer adopts a spatial layout strategy of breaking up into parts and activating multiple points.

The project is based on the concept of “reshaping the moment of memory” and fits the overall style of the metal texture and artistic sense of the K11 mall, and extends the design concept to the store space and interior installations, creating a comprehensive story experience for customers. The designer hopes to create a brand-new visual spatial image of the store and a space that can carry stories, while satisfying the aesthetic needs of customers.

▲门头外观，Store Façade

我们打造了一个集交流、展览、零售、打卡等功能于一体的商业空间，在有限的空间回应多种需求，并设置多个店铺打卡点，通过不同意义的打卡装置在空间内建立起完整的流线，满足顾客的审美及体验需求，同时对顾客形成一种组织和引导，当人们在空间中移动时能够感知到连续和变化的体验。

We create a commercial space integrating communication, exhibition, retail, check-in and other functions, responding to multiple needs in a limited space. And we set up multiple check-in points in stores and establish a complete streamline in the space through check-in devices with different meanings, in order to meet customers’ aesthetic and experience needs. At the same time, it forms a kind of organization and guidance for customers, and when people move in the space, they can perceive a continuous and changing experience.

概念解读——重塑平行时空的记忆瞬间

Concept interpretation—-Reshape the memory moments of parallel time and space

▲平面图，Floor Plan

对于人类而言, 遗忘一直是常态, 而记忆是例外。在这个不断发展日益更新的数字时代下，设计师通过对话、触发、重塑、循环这四个阶段进行故事的叙述和延展，将空间作为容器，承载并引导着故事的发生，并激发出消费者与空间的相互关系。在这里，独具匠心的打卡装置、深灰色的墙面、闪耀夺目的珠宝乃至消费者们，都找到了最适合自己的位置。记忆重塑，故事开启，一眼瞬间，一念永恒。

For humans, forgetting has always been the norm, and memory is the exception. In this ever-evolving and increasingly updated digital age, designers narrate and extend stories through the four stages of dialogue, triggering, reshaping, and circulation, using space as a container to carry and guide the occurrence of stories and stimulate the relationship between consumers and the space. Here, the unique clock-in device, dark gray walls, dazzling jewellery and even consumers have found the most suitable position for them. The memory is reshaped and the story opens, one glance is instant, and one thought is eternal.

触发：跨越时空的记忆在脑海触发

Trigger: The memory that spans time and space is triggered in the mind

跨越时空的记忆被触发，平行时空，虚假宇宙，头脑风暴，脑海里重塑着无数的瞬间。树枝代表着生命的诞生，灯带等象征着思维爆炸的动态过程。三个橄榄形的装置为克莱因蓝色，由此可以让人联想到著名的无定向空间“克莱因瓶”，克莱因瓶没有里外之分，它的表面不会终结，即代表着无限的空间，也象征着珠宝背后无限、没有终点的爱情。

Memories across time and space are triggered, parallel time and space, false universes, brainstorms, and countless moments are reshaped in my mind. The branches represent the birth of life, and the light strips symbolize the dynamic process of thinking explosion. The three olive-shaped devices are Klein blue, which can be reminiscent of the famous non-directional space “Klein Bottle”. The Klein Bottle has no distinction between inside and outside, and its surface will not end, that means it represents the infinite space, and also symbolizes the infinite and endless love behind the jewelry.

▲互动艺术装置：触发 b，Interactive Art installation：Trigger b

▲装置拆解图：触发，Disassembly Drawing：Trigger

顾客可以站在装置的中间拍照，向外放射型的装置象征着思维的爆发，给消费者强烈体验感，引导消费者更好地参与到故事中。

Customers can stand in the middle of the device to take photos. The outward-radiating device symbolizes the explosion of thinking, and it gives consumers a strong sense of experience to guide consumers to better participate in the story.

▲互动艺术装置：触发 c，Interactive Art installation：Trigger c

▲细节 a，Detail a

对话：与平行时空的无数的自我

Dialogue: Dialogue with countless selves in parallel time and space

镜面棱柱前，看着反射出的无数的自己，陷入平行时空之间与自我的相互对话，无数个平行时空是否也存在着无数个正在进行却无解的闭环？是否汇集着你无数个选择造就的千差万别却可能殊途同归的人生？自由的时空和记忆，将过去、现在、和未来交织在一起，编织着过去与未来的组曲。镜面棱柱依次排列，镜像空间放大了视觉感官，同时也给人以视觉冲击，隔离外界干扰，使消费者更纯粹地沉浸于空间之中。

Standing in front of a row of mirrored prisms, we look at the countless reflections of ourselves, falling into a dialogue with ourselves between parallel time and space. Are there countless ongoing but unsolvable closed loops in countless parallel space-times? Is it a collection of your innumerable choices that have created a life of vastly different but may lead to the same goal?Free time and space and memory interweave the past, present, and future together, weaving the suite of the past and the future. The mirror prisms are arranged in sequence. The mirror space amplifies the visual senses, and at the same time gives people a visual impact, isolating external interference, and makes consumers more purely immersed in the space.

▲互动艺术装置：对话，Interactive Art installation：Dialogue

▲空间材质， Material

重塑：层叠的记忆交织重塑

Reshaping: Layered memory interweaving reshaping

意识是双向流动的层叠交织，未来和过去的记忆交汇，一些细碎的过往也许会被遗忘的瞬间重塑拼凑在记忆里。时间发生逆转，意念交织带来身临其境的感知，给人一种坠入了新世界的错觉，同时新世界中还保留着过去旧世界的残骸。现代感的电视屏幕象征着未来的新世界，人物雕像象征着旧的世界。设计师采用灯带、艺术人物雕塑和现代感电视等元素编织出丰富的层次。光影流转下，艺术人物雕像似乎蕴藏着回忆地刻痕，现代感的屏幕又诠释着不被定义的未来。

Consciousness is a layered interweaving of bidirectional flow. The memory of the future and the past intersects, and some of the forgotten moments of the past may be reshaped and pieced together in the memory.Time is reversed, and the interweaving of ideas brings immersive perception, giving people the illusion of falling into a new world, while the new world still retains the wreckage of the old world.The modern TV screen symbolizes the new world of the future, and the figure statue symbolizes the old world. The designer weaves a rich layer with elements such as light strips, artistic figure sculptures and modern TV. Under the light and shadow, the statues of artistic figures seem to contain memory marks, and the modern screen interprets the undefined future.

▲互动艺术装置：重塑 a，Interactive Art installation：Reshaping a

▲细节 b，Detail b

墙面和销售展柜桌面都采用深灰色石材饰面，展示柜采用定制金属，营造粗粒又不失精致感的空间调性，与产品相呼应。

The walls and sales showcase tabletops are all decorated with dark gray stone surfaces, and the showcases are made of custom-made metal to create a coarse-grained yet refined spatial tone that echoes the products.

▲互动艺术装置：重塑 b，Interactive Art installation：Reshaping b

循环：眼中出现无限的世界

Circulation: an infinite world appears in the eyes

眼睛形状的装置象征着眼中是无限的世界。对身处其中的人来说，发现、认识、重塑自己的那瞬间，亦已成为永恒。人虽然生来孤独，但在无限世界的某个地方，我们一直在一起。

黑色盒子内部为镜面反射出的无限的场景，眼睛状地金属装置环绕在盒子外，盒子开口处放置一些店内的重点产品，起到一个在无限空间中产品被包裹的效果，同时也成为店面中的视觉惊喜和记忆点，巧妙地为空间注入未来感气息，吸引来往的顾客。

The eye-shaped device symbolizes the infinite world in the eye. For the people in it, the moment of discovering, recognizing and reshaping themselves has become eternal. Although people are born lonely, we are always together somewhere in the infinite world.

The inside of the black box is an infinite scene reflected by a mirror. The eye-like metal device surrounds the box. Some key products in the store are placed at the opening of the box, which has the effect of wrapping the products in an infinite space. At the same time, it has become a visual surprise and memory point in the store, cleverly injecting a futuristic atmosphere into the space and attracting customers.

▲互动艺术装置：循环 a，Interactive Art installation：Circulation a