“LA’BOBO “是专注陶瓷薄板技术创新、研发、设计、生产与销售服务的高新技术企业,作为华中地区武汉旗舰展厅,我们将思考如何打破传统瓷砖展厅展示的模式,在整个空间的塑造上集功能和美学一体的感观空间,营造一个泛家居的情景展示空间,展现出产品在各种情景的运用。
“LA’BOBO” is a high-tech enterprise focusing on ceramic sheet technology innovation, research and development, design, production and sales services. As the flagship exhibition hall in Wuhan in central China, we will think about how to break the traditional ceramic tile exhibition hall display mode and shape the entire space The sensory space integrating function and aesthetics creates a pan-home scene display space, showing the application of products in various scenes.
外立面 · Facade
空间的组成,就像身体的部分会结合在一起一样。在限定的空间中运用简单的形状与复杂的三维循环对比得出合适的形式,立面体块的变化与线型元素的塑造使空间变得有节奏,空间也更具艺术感染力,在塑造展厅视觉IP的同时,也在结合产品的特性来展示相应产品运用及工艺特点。外立面体现了建筑尺度的块面,打造“内建筑”的空间体验,也展示了产品的外立面的运用可能,和室内的复杂体块进行对比。
The composition of the space is like the parts of the body will be joined together. Using simple shapes and complex three-dimensional loops in a confined space to get a suitable form. The changes of the facade blocks and the shaping of linear elements make the space more rhythmic, and the space is more artistically appealing. At the same time as the visual IP of the exhibition hall, it also combines the characteristics of the products to show the corresponding product application and process characteristics. The exterior fa?ade embodies the scale of the building, creating a spatial experience of “inner architecture”, and also shows the possible use of the exterior fa?ade of the product, in contrast to the complex interior volume.
前厅展示 · Front Hall Dispiay
镜面的反射延伸纵向的空间,缓解地面抬高而形成的压迫感,在小的空间中展示了楼梯空间位置向上延伸
The reflection of the mirror surface extends the longitudinal space, alleviating the pressure caused by the elevation of the ground, and shows the upward extension of the staircase space in a small space.
空间视觉感,楼梯的踏步以装置形式的展示体现了产品的质感和可塑性,聚焦了材质的表现效果。
The visual sense of space, the steps of the stairs are displayed in the form of installations to reflect the texture and plasticity of the product, focusing on the performance effect of the material.
在复杂的砖样纹路和肌理里面,我们渴望能有一个沉静而充满能量的色调来带动空间的韵律,“Classic Blue”成为我们这次空间的突破点。空间中的“Classic Blue”宁神静心,让人驻足,柔和不同面材肌理。
In the complex brick-like patterns and textures, we are eager to have a calm and energetic tone to drive the rhythm of the space. “Classic Blue” has become the breakthrough point of our space. The “Classic Blue” in the space calms the mind and makes people stop, softening the texture of different face materials.
客餐厅展示 · Guest Restaurant Dispiay
情景式体验我们模拟了客餐厅和西厨的展示,展示了LA’BOBO产品在橱柜,西厨岛台材料上的运用,电子壁炉成为空间视觉中心,灵动的火焰活跃空间氛围。
Situational experience We simulated the display of guest restaurants and western kitchens, and demonstrated the use of LA’BOBO products in the cabinets and western kitchen island materials. The electronic fireplace becomes the visual center of the space, and the smart flame activates the space atmosphere.
与许多薄板展厅一样,我们重点是要展示产品的多样性和实际运用的可塑性,但我们的不同之处我在于,我们的最终目标让人在空间中有一种沉浸式的体验感,“Classic Blue”序列变化丰富来空间层次。柔软惬意的家具点缀让空间张弛有度,人与空间产生互动的舒适氛围。
Like many thin-plate exhibition halls, our focus is to show the variety of products and the plasticity of practical applications, but our difference is that our ultimate goal is to let people have an immersive experience in the space, “Classic Blue “Sequence changes are rich in spatial levels. The soft and comfortable furniture embellishment allows the space to relax and create。
在没有自然光的空间里,我们刻意去规避单一的产品展示,而是通过场景化的模拟达到户外氛围。
In a space without natural light, we deliberately avoid a single product display, but achieve an outdoor atmosphere through scene-based simulation.
通过多空间的组合和划分,将空间的在感官上被放大。一步一景,艺术化产品装置丰富了空间的层次,平面化的二维图形转化到三维的空间里,最大限度的满足产品展示的需求,高挑的空间结合竖向色块和产品来衬托空间的特性。
Through the combination and division of multiple spaces, the senses of the space are magnified. Step by step, the artistic product installation enriches the level of the space. The flat two-dimensional graphics are transformed into the three-dimensional space to meet the needs of product display to the greatest extent. The tall space combines vertical color blocks and products to set off the space. characteristic.
设计中心 · Design Center
设计中心缩小空间尺度,形成一个空间中的盒子,亲人的尺度和温润的色调。产品小样和尺寸示意形成有序的排列,凸显整个空间的视觉亮点,木纹砖的从地面到墙面再到顶面的包裹凸显了空间的核心区域。
The design center reduces the spatial scale to form a box in the space, the scale of the loved ones and the warm tone. The product samples and sizes indicate an orderly arrangement, highlighting the visual highlights of the entire space. The wrapping of wood grain tiles from the ground to the wall to the top surface highlights the core area of the space.
选材区 · Selection area
在空间中的愉悦感一方面是来自于空间的构造,另一方面是我们在空间中的体验与之形成互动。
The pleasure in the space comes from the structure of the space on the one hand, and the interaction with it through our experience in the space on the other hand.
场景模拟空间尽可能的去还原相应场景实景和工艺,丰富的层次关系也更好的凸显的品牌各个材质之间的运用。
The scene simulation space restores the real scene and craftsmanship of the corresponding scene as much as possible, and the rich hierarchical relationship better highlights the use of various materials of the brand.
橱窗 · Shop Winow
以橱窗为框,用”Classic Blue“来限定,不断的组合,与内与外都希望可以被注目的,圆形的薄板小样陈列也展示了材料新的艺术化运用。
Taking the window as the frame, using “Classic Blue” to limit, the constant combination, and the inside and outside hope to be eye-catching, the round sheet sample display also shows the new artistic use of materials.
▲平面图,Floor plan
▲结构剖析,Structural analysis
项目信息——
项目名称:LA’BOBO CASA
项目地址:武汉汉西红星美凯龙
建筑面积:210㎡
设计时间:2020 .02
完成时间:2020 .06
空间设计:知白设计研究室
施工单位:象限营造
项目摄影:Nantu南图摄影
Project Information——
Project name:LA’BOBO CASA
Project address:Wuhan Hanxi Red Star Macalline
Building area:210 square meters
Design time:2020.02
Completion time:2020.06
Space Design:Zhibai Design Research Office
Design team:Zhou Haifei, Wang Zilin, Tian Jing
Construction unit:Quadrant Construction
Project Photography:Nantu Photography
Main materials:ultra-white tempered glass, rock board, mirror stainless steel, black sandblasted stainless steel