它一直在场地上,我们通过现场体验发现她,并通过分析、研究逐步发掘其面貌。Atelier Tree木又寸建筑事物室设计完成了DOUBLE BOO品牌精品集合店。设计概念融合了品牌的服装展示梦想与场地空间特征。带状莫比乌斯环形缠绕场地中央的两棵建筑结构柱,它演变成空间内墙体、天花的重要部分,成为空间构建的主体,也是展示道具的基础。

It has always been on the site. We discovered her through on-site experience and gradually discovered its appearance through analysis and research. Atelier Tree has completed the DOUBLE BOO brand boutique collection store. The design concept combines the brand’s clothing display dream and the space characteristics of the place. The ribbon-shaped Mobius ring wraps around the two architectural structural columns in the center of the site. It has evolved into an important part of the walls and ceilings in the space, becoming the main body of space construction and the basis of display props.

▲项目概览

面对被视为不利影响的结构元素,Atelier Tree建立了新生与既存之间自然和谐的连结关系,并将新的空间系统指引向诗意的存在–一场永不停止的T台秀,一个无尽延展的服装梦。

Faced with structural elements that are regarded as adversely affected, Atelier Tree establishes a natural and harmonious connection between new objects and existing things, and guides the new spatial system to poetic existence-a never-ending catwalk show , An endless stretch of clothing dreams.

▲概念生成

支撑这一浪漫想象成型的,是设计过程对商业行为、销售需求、商品特征、人体尺度、购物体验、材料建构的细致研究与切实关照。木又寸重视空间类型的既定需求,并期望打破满足需求的常规模式,尝试构建更关怀体验的新的空间模型,实践证明这种构建积极影响了商业活动的成功。

Supporting the formation of this romantic imagination is the meticulous research and practical care of commercial behavior, sales demand, product characteristics, human scale, shopping experience, and material construction in the design process. AtelierTree attaches great importance to the established needs of space types, and hopes to break the conventional mode of satisfying needs, and try to build a new space model with more caring experience. Practice has proved that this construction has positively affected the success of commercial activities.

▲轴测图

矩形场地四面临着走廊,其中一个短边朝向商场中庭。我们使用玻璃墙,使朝向大堂入口方向的两个面充分透明,以便进入商场的顾客直接容易的发现店铺。另外两个面则作为背景,使用与地面一致的灰泥材料加以统一。

The rectangular site faces the corridor on four sides, one of the short sides faces the mall atrium. We use glass walls to make the two sides facing the entrance of the lobby fully transparent so that customers entering the mall can directly and easily find the shop. The other two surfaces are used as the background, unified with the micro cement art paint material consistent with the ground.

▲透过落地窗看室内

▲不同视角看∞形空间

动态鲜明的内部∞形金属体量透过玻璃墙呈现出来。弧形隔断的局部敞开与环形体量的遮蔽组合起来,引导人们走进商铺。动线被沿着∞形自然而然的设置,顾客从∞形空间装置的外部走进内部,沿曲线界面的流动行进,自然而然地穿越两个环形,再从∞形空间装置的内部走向外部。

The dynamic and vivid inner ∞-shaped metal volume appears through the glass wall. The partial opening of the arc-shaped partition and the shielding of the circular volume are combined to guide people into the shops. The moving line is naturally arranged along the ∞ shape, and the customer walks from the outside of the ∞-shaped space device into the interior, travels along the flow of the curved interface, naturally passes through the two rings, and then goes from the inside of the ∞-shaped space device to the outside.

▲沿连续的曲线界面行进

动线上设置了充足长度的挂衣杆与陈列架,并适应不同类型服饰的分区陈列。集中的试衣间、收银区与库房,保障服务活动的便捷,并促成购买行为的发生。

Clothes rails and display racks of sufficient length are set up on the moving line to adapt to the partition display of different types of clothing. Centralized fitting rooms, cashier areas and warehouses ensure the convenience of service activities and facilitate purchases.

天花沿∞形装置外轮廓的投影形状切割开来,外部白色平面封闭吊顶,内部黑色开放吊顶,分界线呼应着空间中莫比乌斯环带曲线的张力,也限定出宇宙苍穹般深邃的天幕。

The ceiling is cut along the projection shape of the outer contour of the ∞-shaped device. The white plane on the outside encloses the suspended ceiling, and the inside black ceiling is open. The dividing line echoes the tension of the Mobius ring curve in space, and also defines the deep sky of the universe.

▲展架的功能性与美观性

莫比乌斯环形T台装置,以平行的金属板曲面构建,使用缝隙之间的垂直金属板块将多个曲面板焊接成一个整体。整个金属框架将大部分荷载传递到地面,依靠框架自身的刚度支撑逐渐升高的部分,并使用吊杆分担天花上金属框架的荷载。权衡经济性与加工安装的难易程度,最终选用的5mm厚铝板,基本实现了自身支撑刚度与自身荷载之间的平衡。

The Mobius ring-shaped device is constructed with parallel metal plate curved surfaces, using vertical metal plates between gaps to weld multiple curved panels into a whole. The entire metal frame transfers most of the load to the ground, relying on the rigidity of the frame itself to support the gradually rising part, and using booms to share the load of the metal frame on the ceiling. Weighing the economic efficiency and the difficulty of processing and installation, the final choice of 5mm thick aluminum plate basically realized the balance between the rigidity of its own support and its own load.

▲从展示空间看服务区

▲试衣间

▲收银台

主要的金属板材料在工厂切割、卷压成型,现场焊接拼装。木又寸团队提供了更充分的设计数据,帮助材料加工与安装的实施。大量数据与曲面形体的精确安装需求,仍旧考验了这个小型商业项目的施工团队。庆幸,在业主与施工队的信任与支持之下,无限天桥顺利呈现。它或许不是属于上帝的完美曲线,但这个浪漫与理性交织的造物,为DOUBLE BOO集合店营造了雕塑艺术般的空间张力,也为购物体验带来更多的探索与想象的乐趣。

The main metal plate materials are cut, rolled and pressed in the factory, and welded and assembled on site. The AtelierTree team provided more sufficient design data to help the implementation of material processing and installation. The large amount of data and the precise installation requirements of curved shapes still test the construction team of this small commercial project. Fortunately, with the trust and support of the client and the construction team, the endless runway was successfully presented. It may not belong to the perfect curve of God, but this intertwined creation of romance and reason creates a sculptural and artistic spatial tension for the DOUBLE BOO collection store, and also brings more exploration and imagination to the shopping experience.

▲细部

木又寸相信每一方场地都有一颗奇异种子埋藏,我们更愿意助其破土,使其生长成属于此地的系统。汲取品牌精神与想象力的养分,开出自信、真诚、向往未来的赞美之花。

AtelierTree believes that every site has a strange seed buried, and we are more willing to help it break the ground and grow it into a system belonging to this place. Absorb the nourishment of brand spirit and imagination, and open the flower of praise that is confident, sincere, and yearning for the future.

▲平面图

项目信息——

项目名称:无尽天桥-DOUBLE BOO精品集合店

设计公司:木又寸建筑事物室Atelier Tree

主持建筑师:常凯生

参与设计师:黄晓坤,张淼,康桥,

联系邮箱:info@ateliertree.com

项目设计&完成年份:2020年5月-9月

项目地址:北京市朝阳区三里屯路33号3.3大厦一层

建筑面积:150㎡

客户:北京名玳商贸有限公司

施工方:北京业兴装饰工程有限公司 范传宝团队

摄影师:吕博

视频:李奔跑

主要材料:氟碳喷涂铝板,微水泥艺术涂料、不锈钢板

Project information——

Project name:Endless Runway-DOUBLE BOO boutique collection store

Design company:Atelier Tree,

Chief Architect:Casen Chiong,

Participating designers:Xiaokun Huang, Miao Zhang, Qiao Kang,

Contact email:info@ateliertree.com

Project design & completion year:May-September 2020

Project address:1st Floor, 3.3 Building, No. 33 Sanlitun Road, Chaoyang District, Beijing,China

Building area:150㎡

Client:Beijing Mingdai Trading Co., Ltd.

Constructor:Fan Chuanbao Team of Beijing Yexing Decoration Engineering Co., Ltd.

Photographer:Bo Lv

Video:Benpao Li

Main materials:fluorocarbon sprayed aluminum plate, micro-cement art paint, stainless steel plate