这是日本新生护肤品牌Athletia位于东京的表参道旗舰店，其设计由大名鼎鼎的设计工作室Nendo完成。该品牌的理念是追求一种动静相宜，内外兼修的平衡型生活方式。
Renowned Japanese design studio Nendo has designed Tokyo‘s flagship store for new skincare brand Athletia. The new brand’s concept is to support a balanced lifestyle of active and vigorous movement as well as quiet, mind–body serenity.
就像我们健身，是想要身体由内而外地散发美感，产品的设计理念，也是要通过滋养身体内部的基础元素，由内而外地让表层肌肤焕发光彩。此外，可持续性的环保理念也深深植入产品的设计当中，除了使用可持续培养的天然原料，90%以上的香水都是由植物精油制成，超过90%的玻璃容器使用了可回收玻璃，塑料容器则使用生物聚乙烯——一种由蔗糖制成的材料。品牌的三大核心价值——动静平衡、内在美和关爱环境——都在Athletia旗舰店里得到了完美的诠释。
Of note is the products’ design, which targets deep in the foundation of the outermost layer of skin based on the idea that, when training the inner muscles, the body is made beautiful from the inside out. Further, in addition to using natural ingredients cultivated by sustainable growers, the brand takes sustainability into consideration by using natural plant essential oils for 90–100 percent of fragrances, using 90 percent or more recycled glass for glass containers, and making plastic containers with biopolyethylene, a raw material made of sugar cane. Three brand values—a balance between movement and stillness, inner beauty, and compassion for the
environment—would have to be expressed in Athletia’s interior space.
不同层次的展示装置之间微妙的平衡关系，体现了动静相宜的理念。这些装置，有的被剖开，呈现其内在的美丽，或是使用了品牌的颜色，或是使用了其它材质。
The balance between movement and stillness was expressed in the design of display fixtures of various, layered materials held in delicate balance. Among such fixtures, some are split, and inner beauty is expressed in the use of brand colors or a different material in the cross section of their exposed insides.
94%-98%的地面由亚麻籽油、松脂和锯末等天然材料制成，即使废弃后，也可经生物降解回归大地。地板下面的材料有一部分用到了从农业地膜回收而来的PVC板，柜台上43%的瓷砖来自瓷砖厂的废料。产品生产过程中产生的玻璃残品和玻璃碎片，回收后成为了部分人造石的原料。室内设计在材料的使用上，体现了关爱环境的理念。
Natural materials such as flax seed oil, pine resin, and sawdust compose 94–98 percent of the flooring, and even if discarded as is, they will biodegrade and return to the earth. The base of the floor is partially derived from recycled polyvinyl chloride (PVC) from used agricultural plastic film. Recycled materials from ceramics factory waste make up 43 percent of the tiles used for counters and countertops. Some of the terrazzo feature crushed and reused glass from Athletia’s defective glass containers and glass fragments from the production process. Compassion for the environment is thus expressed even in the interior design materials.
位于表参道的这间旗舰店，它所处的建筑进深较浅，且拥有开阔的玻璃立面。设计师利用九块木板来进行部分遮挡，让人无法从外面一眼看到室内的全景，从而激发人们的好奇心。这些木板由森林间伐挑选出的白桦木制成，因此树木的年轮参差不齐，为了提高利用率，人们将木头切割成薄片，再用手工制作成木板。与店内的展示装置一样，这些木板彼此轻轻触碰，以一种独特的方式平衡在半空中。通过对室内空间、间伐选材和平衡的认知，再次体现了品牌的三大核心价值。
Because the flagship store on Omotesando is a characteristic building with shallow depth and wide-open glass siding, nine wood panels were made to partially block the otherwise unobstructed view of the entire store interior, thereby piquing curiosity. The panels are composed of white birch selectively removed in forest thinning operations, sliced to make the most of their uneven tree rings, and then individually applied by hand. Finally, as with the display fixtures, the panels were installed to graze each other in a curious mid-air balancing act. The intention here was to depict the three brand values again, this time as awareness of the interior, timber from thinning operations, and balance.
店铺一层为产品展示、店内测试和咨询区域；二层则供不同的活动和工坊使用，包括瑜伽、普拉提、香疗课程，同时还设有提供不同类型按摩服务的私密房间。楼梯扶手下方的材料随楼梯升高而逐渐变化，让人们通过触觉，感知即将到达目的地。这种不被看到的，需要通过触摸才可感知的设计技法，同样体现了品牌通过外表来传达内在的理念。
On the first floor are product displays, in-store testers, and a consultation area. Meanwhile, space on the second floor has been allocated for various events and workshops like yoga, pilates, and aromatherapy courses, with private rooms for different types of massage. The material on the underside of the staircase handrail changes along the way to the second floor, communicating to visitors by touch they will soon finish climbing to their destination.Though unseen, such sleights of hand convey by touch the brand concept of outwardly manifesting what is within.
