Linehouse | JNBY零售店

Linehouse应邀设计本土女装品牌JNBY的全新零售店。品牌试图用一种现代方法来诠释核心价值，侧重于对材料的探索，让都市生活的人们在常态中找到诗意和惊喜。设计概念和主要设计元素围绕着材料性，平衡感以及城市语言的对立关系展开。

Linehouse was approached to design the new store interior for women’s wear brand, JNBY. The brand sought a modern approach to capture its core values, focusing on material exploration while guiding urban dwellers in appreciating the surprise and poetry of everyday life. The design concept draws on certain key elements: contradictions and balance in materiality and the urban.

Linehouse用内置环形灯管的水泥格子天花来表达城市肌理。包覆空间的肌理玻璃屏风，固定于水泥回收料制成的小巧底座上，屏风整体通过不锈钢结构件联结至天花，制造一种微妙的平衡感。店铺整体的零售陈列道具被设计成灵活可调节的系统，零售展示元件均为不锈钢材质，包括层板，挂杆及试衣镜都有独立节点锁扣在屏风的竖向结构件上。

Linehouse installed a ceiling of concrete coffers with inset lighting tubes to represent the urban. Below this a screen of textured glass wraps the space, delicately balancing on feet made out of recycled concrete pavement and connected to the ceiling with stainless steel poles. Retail fixtures in stainless steel including shelves, mirrors and clothing rails clip into the screen creating a fully flexible display system.

Linehouse同样探索了不完美手工感的表达，在中岛道具及收银台设计材料的选择上试图传达手工感的稚拙之美。圆头柱状陶瓷模块打造的展示立柱采用裂纹釉面，作为功能道具使用的同时，也成为了雕塑装置的存在。这些陶瓷模块同样也用在收银台上。白色和浅陶土色的运用丰富了大地色在空间中的层次感。

Linehouse explored the concept of crafted imperfection, celebrating the handmade and resulting imperfections for the materiality of the fixtures and cashier desk. Circular ceramic pieces with concaved ends and a cracked glaze lines fixed columns displaying clothes and shoes and also act as sculptural installations in the space. These same tiles are used on the cashier desk in a variety of white and a light terracotta shades to represent the earthy tones of clay.

对于展示陈列桌的设计，从绗缝到流动感纹理再到微妙细腻的肌理，Linehouse通过混凝土浇筑创造出类似织物的一序列肌理，呼应JNBY作为服装品牌的定位。加入旧木头打造的雕塑感底座，中和了混凝土墩形体刚硬的秩序感。

For the low display fixtures Linehouse created concrete patterns by casting with fabric to capture the textile heritage of JNBY. An array of patterned concrete was formed for the fixtures from quilted, to undulating to subtly textured. To contradict the rigidity of the concrete, pedestals of old timber were laminated together in sculptural shapes.