▲ALOHA立面，ALOHA facade © 陈逸帆
契机
Turning point
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在上海法租界的襄阳南路，聚集着形形色色的咖啡店，存在着熙熙攘攘的人群，伴随着浓浓烟火气息的市集，而ALOHA COFFEE的第二家店，也选择坐落在这里，想要扎根到这个社区当中。在品牌迎来自己第三周年的生日之际，也迎来了店面改造的一份契机，其品牌主理人获得了2024年世界咖啡师大赛中国区的冠军，意味着ALOHA COFFEE在行业中迈出了更加坚实的，新的一步，而主理人对于其未来门店的展望，也成为了这次二店改造的设计灵感来源。
On Xiangyang South Road in the French Concession of Shanghai, a variety of coffee shops gather, surrounded by bustling crowds and the rich atmosphere of local markets. ALOHA COFFEE’s second store has also chosen to settle here, aiming to establish a strong presence in the community. As the brand celebrates its third anniversary, it also embraces an opportunity for store renovation. The brand’s owner has won the championship at the 2024 World Barista Championship in the China region, marking a significant step forward for ALOHA COFFEE in the industry. The owner’s vision for future stores has become the source of design inspiration for this renovation project.
▲ALOHA树荫下喝咖啡的人，People drinking coffee under the shade of trees © 陈逸帆
▲ALOHA入口，ALOHA Entrance © 陈逸帆
展望
Outlook
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主理人对于未来门店的出品和服务，想要赋予一个更有仪式感的过程，于是提出了“咖啡Omakase”的概念，结合比赛出品的经典“一豆三喝”的形式，意在将咖啡比赛中所呈现的内容毫无保留的展现给每一个爱好者，或者试图了解咖啡的人群。每一次的出品都是一对一的，是一次给予客人同时视觉，触觉，听觉和味觉的多层次体验。
The owner aims to create a more ceremonial experience for the offerings and services of future stores, introducing the concept of “Coffee Omakase.” This concept combines the classic “One Bean, Three Drinks” format from competitions, intending to showcase the essence of coffee competitions to every enthusiast or anyone curious about coffee. Each serving is a one-on-one experience, providing guests with a multi-sensory experience that engages their vision, touch, hearing, and taste.
▲ALOHA diagram © Atelier IN
概念核心
Concept
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在重新规划了空间功能格局的前提下，通过材质所呈现颜色的明显差异，去强调空间内部一条沿着吧台而走的那条明显的界限。这根边界线贯穿了整个室内，它不是强调距离感，也不是去达到绝对隔绝的目的，而是去划分出客座区和操作区的同时，给制作产品的这个过程限定出一个区域，勾勒出“舞台”的边界，赋予一个定义。
Under the premise of re-planning the spatial functionality, the design emphasizes a clear boundary along the bar through the distinct color variations presented by materials. This boundary runs throughout the interior, not to emphasize distance or achieve absolute separation, but to delineate the seating area from the operation area while defining a space for the product-making process, outlining the boundary of the “stage.”
▲ALOHA 室内“舞台”，ALOHA Indoor “stage” © 陈逸帆
▲ALOHA 品咖啡区，ALOHA Omakase © 陈逸帆
舞台是有边界的，有台上和台下之分。咖啡师在钻研和不断精进与练习之后所呈现出的制作工艺和手法，以及背后创新的概念，都如同舞台上的表演者一样。适当的边界能勾勒出专业度，但是与表演不同，情绪的传递除了视觉触觉和听觉，而在这里，就更多是通过味觉，是一个更加亲密的感官体验。
A stage has boundaries, distinguishing between what is on stage and off stage. The techniques and craftsmanship presented by the barista, refined through study and practice, along with the innovative concepts behind them, resemble performers on stage. Appropriate boundaries can delineate professionalism; however, unlike a performance, the emotional transmission here relies more on taste, creating a more intimate sensory experience.
▲ALOHA 买单区，ALOHA Buy Order Area © 陈逸帆
▲ALOHA 户外座位，ALOHA Outdoor Seating © 陈逸帆
边界
The Boundary
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除了强调边界本身，我们也想去强调打破边界的过程。当咖啡师双手递上作品给观众，微微倾身给观众一一讲解背后的原理和含义时，整个“表演”才算是落幕，这也是我们理解中对于咖啡师专业度的完整呈现。所以当出品每一杯咖啡的过程，就是越过这条分界线呈现给客人享用的过程，在这个分界线上发生的一切，也是强调了分享和传递这份制作产品的情感的这一行为，而这个也是ALOHA COFFEE这个品牌，所想向每一位顾客，通过产品去表达的那份初心。
In addition to emphasizing the boundary itself, we also want to highlight the process of breaking boundaries. When the barista hands a creation to the guest, slightly leaning in to explain the principles and meanings behind it, the entire “performance” reaches its conclusion. This reflects our understanding of the barista’s professionalism. Thus, the process of serving each cup of coffee involves crossing this dividing line to present it to the guest. Everything that happens on this line emphasizes the act of sharing and conveying the emotions behind product creation, which is also the original intention ALOHA COFFEE wishes to express to every customer through its offerings.
▲ALOHA 服务边界，Service Boundary © 陈逸帆
▲ALOHA 休闲区，ALOHA Recreation Area © 陈逸帆
延续
Continuation
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我们以改造的视角去看待设计的过程，对于原有的店面想要去保留一些印记。让店面的更新对于街道和城市来说是可读的。对于社区向的咖啡厅来说，我们和业主都希望让顾客体验到这样的感受 – 老旧的空间换新了，但过去驻足的场景仍然像倒影一样保留在新的空间中。
We approach the design process from a renovation perspective, aiming to preserve some traces of the original store. We want the updates to be readable to the street and the city. For a community-oriented café, both we and the owners hope customers can experience this sense of renewal—the old space has transformed, yet the scenes of the past remain reflected in the new environment.
▲ALOHA 休闲区，ALOHA Recreation Area © 陈逸帆
所以我们保留了大部分原店中代表着空间肌理的瓦墙，将吧台高度以下的更加亲人尺度的部分换成了瓷砖构成的墙裙，与其他空间串联为一个整体。同样的，杨木树瘤皮的多层板也是原店的主要语言，甚至是十分有侵略性的语言。我们沿用了多层板这个材质，但换为了肌理相对温和的柳桉木。
Thus, we retained most of the original store’s till wall, which represent the spatial texture, while replacing the lower parts of the bar with a wall skirt made of flat tiles, creating a cohesive connection with the other spaces. Similarly, the multilayered plywood of the banyan tree burl was a prominent feature of the original store, even an aggressive one. We maintained the use of multilayered plywood but switched to a softer-textured material made of okoume wood.
▲ALOHA 休闲区，ALOHA Recreation Area © 陈逸帆
▲ALOHA 休闲区，ALOHA Recreation Area © 陈逸帆
▲ALOHA Plan © Atelier IN
项目名称：ALOHA咖啡襄阳南路店
项目地址：上海市徐汇区襄阳南路269号
建筑事务所：知一设计研究室
客户：ALOHA咖啡
项目竣工：2024年9月
建筑面积：27㎡
主创建筑师团队：毕舟希/雁森/徐大伟/李金龙
施工团队：上海涛明装饰设计有限公司
摄影师：陈逸帆
Project Name: ALOHA Coffee Xiangyang South Road Store
Address: No. 269, Xiangyang South Road, Xuhui District, Shanghai
Architecture Firm: Atelier IN
Client:ALOHA COFFEE
Completion: September 2024
Building Area: 27㎡
Architect: Zhouxi Bi/Sen Yan/Dawei Xu/Jinlong Li
Construction Team: Shanghai Taoming Decoration Design Co., Ltd.
Photographer: Oliver
