前言
Foreword
作为黄埔区的首店，store by .jpg 选择坐落于黄埔知识城内。相较于开在繁忙CBD中的高效轻松的门店，悠闲清静的周边环境为门店带来新的诠释。
As the first store in Huangpu District, store by .jpg chose to be located in Huangpu Knowledge City. The leisurely environment brings a new interpretation to the store.
本案的设计是基于对store by .jpg 品牌的创立理念的思考，以更为纯粹的建筑语言去表达空间的独特性与精神传达，精炼的临街元素讲述着store by .jpg 的过往点滴。
Based on the idea of brand creation, the uniqueness and spiritual transmission of space are expressed in pure architectural language.
延续
Continuance
临街元素置入空间里的设计理念在本案中得到延续，契合弧形的建筑外立面而产生的半圆形入室门头，延缓了客人步入门店瞬间的同时亦将门店与外界的关系隐约地呈现。
The design concept of facing the street has been continued in this case. The semi-curved door delays the moment of entering the store, and also vaguely expresses the relationship with the outside world.
store by .jpg黄埔知识城店建筑形态呈扇形，故以原空间形态为基础，沿着外部轮廓寻找扇形轴心后并从轴心发散，用射线的形式去规划内部空间，隐约的向心性为门店与其周边的关系创造了平衡。store by .jpg The Huangpu Knowledge City store is fan-shaped as a whole. After finding the fan-shaped axis along the outer contour, the interior space is planned in the form of lines. The centripetal creates a balance.
印象
Impression
街区
Block
呼应store by .jpg体育西路首店的创立理念，提取广州的社区街道元素来打造可视可触的空间体验，以唤醒早已渗透于大家记忆里的广州。朴素的砖红与灰白色作为空间的主基调,佐以深黑的粗糙水泥肌理，充满街道符号的空间向大众呈现着印象里的广州街道。
Echoing the founding concept of the first store on Tiyu West Road, the community street elements in Guangzhou are extracted to create a visual and tactile space experience. The space full of street symbols presents the public with the impression of Guangzhou streets.
错落有致的阶梯将街区印象置于门店之中的设计理念进行诠释，以流动的形态串联起整个卡座区与观景区,与室内连接的同时也开放了与外界交流的区域，似聚亦或散地将街头谈话的状态呈现；一切都有迹可循。
The staircase connects the entire booth area and the outdoor area in a flowing form. While connecting with the interior, it also opens up the area for communication with the outside world, presenting the state of street conversation.
街谈
Street Talk
将街道上的路灯几何化后，有次序地摆放在卡座区，交织的光影洒落在错落的梯级式座位，让顾客在品尝咖啡的同时得以短暂抽离去思考远方。
Geometric street lamps are placed in order in the booth area, and the intertwined light and shadow are scattered on the stepped seats.
街道，咖啡，三两好友，促膝长谈。
Street, coffee, friends, socializing and chatting.
纯粹
Purely
独具设计感的室内与旧日的街道化情景在灯光与阶梯的交错构造下模糊了界限，简朴的肌理与极致的空间分别呼应着过去与现在。
The old street scene blurs the boundary under the staggered structure of lights and stairs, and the simple texture and space echo the past and the present.
项目信息——
品牌客户 | store by .jpg 咖啡连锁品牌
品牌门店 | 广州黄埔知识城店
项目面积 | 约62㎡
项目地点 | 广东省广州市黄埔区
设计公司 | 5+2.studio设计事务所
设计总监 | 易永强
设计团队 | 卢瑞琳、黄竞、李紫玲、杨家慧
拍摄后期 | 张云鹏
视觉排版 | 姚颖清
视频剪辑 | 吴晓莹
Project Information——
Project Brand | store by .jpg Coffee Chain Brand
Brand Store | Guangzhou Huangpu Knowledge City Store
Project Area | About 62 ㎡
Project Location | Huangpu District, Guangzhou City, Guangdong Province
Interior Design | 5+2.studio
Design Director | Yi Yongqiang
Design Team | Erica、Ray、Li Ziling、Yang Jiahui
Post Photography | Zhang Yunpeng
Editor | Yao Yingqing
Video Clip | Wu Xiaoying
