Gokan Studio | Grid Cofee

咖啡文化已成為人們日常生活中的一部分，也是社交與放鬆的好去處。
Coffee culture has become part of people’s daily lives, providing a perfect destination for socializing and relaxation.

此次受咖啡品牌Grid Coffee委託，在北京THE BOX朝外年輕力中心的特殊店型設計，商業定位以年輕的潮流群體為主，我們就在想，如何在這裡能提高識別度？
Commissioned by the coffee brand Grid Coffee, this unique store design at THE BOX located at Beijing’s Chaowai Urban Innovation Center caters to a youthful and trendy demographic. Our approach centered around how we could increase its visibility here.

整體商場的設計偏簡約工業風格，因此我們採用較鮮明的「Mid Century Modern」風格去對撞，中譯為「世紀中期現代主義」風格。該風格是的特色是色彩繽紛，溫馨而舒適，能與整體冷酷的大環境形成較大的反差，並在吸睛之餘也能達到體驗場景和心情上的轉換。
The overarching design of the mall leans towards a simple industrial style. Therefore, we chose to clash with a more distinct Mid-Century Modern style which is characterized by vibrant colors and a sense of warmth and coziness. It creates a significant contrast with the rugged and brisk surrounding environment while achieving a change of scenery and mood, as well as capturing attention.

不難看出近幾年有許多知名的影視作品，以此風格作為場景和時空背景去設定，好比「布達佩斯大飯店」，「后翼棄兵」和「廣告狂人」等…，而該風格流行於1945-1969年。
There have been a number of well-known films and TV shows in recent years with the backdrop of this time period and design style, for instance, “The Grand Budapest Hotel,” “Mad Men,” “The Queen’s Gambit,” etc. It was first trending between 1945 and 1969.

以簡潔流暢造型，低限度裝飾，機能至上，溫暖感，未來質感，大膽的色彩搭配，經典雅緻又不失時髦摩登等設計關鍵理念，穿插運用在整個作品中。
With a focus on sleek and fluid forms, minimal decoration, functionality, warmth, future-oriented aesthetics, bold color combinations, and a blend of classic elegance and modern fashion, these key design concepts are interspersed throughout the entire project.

在場景感設定的環節，選擇了”辦公室“素材，刻意在空間的道具上融入了辦公空間才會出現的一些家具元素，在保留機能性的同時也讓體驗多了一絲趣味。
In terms of scene-setting, we chose the “office” as the theme and deliberately incorporated some furniture elements typically found in office spaces, adding a touch of amusement while maintaining functionality.

而家具以模塊化的設計方式設定，也是為了未來可持續使用需求打好基礎，既增加了趣味性也讓空間產生更多變化的可能。
The modular furniture is designed for sustainable usage down the road. It not only adds a sense of amusement but also allows for more possibilities in transforming the space.