叙室设计 | KUDDO咖啡店(新洲同创汇店)

品牌印象

项目位于深圳新洲同创汇写字楼1楼。初识KUDDO是在一个 15平的集装箱，他把一群喜欢咖啡的人装了进来，通过不断酝酿发酵，配以生猛的闯劲和丰富创造力，生成了现在颇具规模的咖啡品牌。这也是我们在设计上考虑的切入点，同时结合门店所在的社区环境，以地下车库场景作为概念思路，通过硬朗坚实的线条、引人注目的翻板门来体现创意性和识别度。

车库既是现代生活日常的空间，也是动作片中激烈枪战与追杀的常用场景，还代表着内心的自由与冒险。原本的空间只是一个普通容器，设计者秉承用场景来叙说品牌故事的理念，通过自己对品牌的理解给了他最初的定义，这就变成了一个拥有无限可能的精神世界，剩余的便完全交由每一个人自己体验表达。

Brand impression

The project is located on the first floor of Xinzhoutongchuanghui office building in Shenzhen. The first time I met KUDDO was in a 15-square container. He loaded a group of people who like coffee into it. Through continuous brewing and fermentation, coupled with vigorous aggression and rich creativity, he created a coffee brand of considerable scale now. This is also the starting point for us to consider in the design. At the same time, in combination with the community environment where the store is located, the underground garage scene is taken as the conceptual idea, and the creativity and recognition are reflected through hard and solid lines and eye-catching flap doors.

The garage is not only the daily space of modern life, but also the common scene of fierce gunfight and chase in action movies, and also represents the freedom and adventure of the heart. The original space is just a common container. The designer, adhering to the concept of using scenes to tell the brand story, gave him the initial definition through his own understanding of the brand, which turned into a spiritual world with unlimited possibilities, and the rest is completely left to everyone to experience and express.

▲外立面

▲店铺立面

▲室内走廊

▲店铺外观动图

设计策略

门店是品牌的舞台，它从城市生活中汲取灵感，拓宽了品牌体验的通道，进而完善了它的“表演”。场景化的设计策略的真正目的是把更多的关注汇聚到品牌发展上，调动人们对于这个品牌的感官想象。门店是品牌的空间故事，一栋建筑物，一扇窗户，一张桌子，甚至一个门把手的特写，都是有力的空间体验，体验者也会把思绪转到建筑之外，跳出作为物质形式的建筑空间，唤起内心的画面与情感。

Design strategy

The store is the stage of the brand. It draws inspiration from urban life, broadens the channel of brand experience, and improves its “performance”. The real purpose of the scenario-based design strategy is to focus more attention on brand development and mobilize people’s sensory imagination of the brand. The store is the brand’s space story. A building, a window, a table, and even a close-up of a door handle are all powerful space experiences. The experiencer will also turn his mind outside the building, jump out of the building space as a material form, and arouse the inner picture and emotion.

原场地拥有相对方正的空间形态，我们利用翻板门打破其本身的封闭，不仅提供了更多日照机会，还在门店的立面创造了一个充满惊喜的空间：敞开的立面，带来偶遇、相聚与合作的机会；上翻的门板将立面与天花板进行了连接，使公共走廊得以从视觉和感官上延伸至室内，使它可以成为一处安顿自我的精神角落，让人们从空间中汲取灵感和能量。周边商品的展架同时面向室内及公共走廊，让品牌的气息感染每一位客户与行人。

The original site has a relatively square space shape. We use the flap door to break its own closure, not only providing more sunshine opportunities, but also creating a space full of surprises on the facade of the store： the open facade brings opportunities for encounter, gathering and cooperation; The upturned door panel connects the facade with the ceiling, making the public corridor extend from the visual and sensory aspects to the interior, making it a spiritual corner to settle down and let people draw inspiration and energy from the space. The exhibition shelves of the surrounding commodities face the interior and public corridors at the same time, so that the brand breath can infect every customer and pedestrian.