在城市生活中的人们,一觉醒来后总有让自己变得急促起来的各样事情,因此在忙碌过后,我们也会不自觉地去寻找让自己慢下来的空间。本案是一二三设计AZZO打造的置入了花艺元素的社区店,旨在为城市生活中的人们提供便捷的精品咖啡,又能在店里享受慢节奏的时光。

City dwellers are usually hustle and bustle at the moment they wake up. They will therefore unconsciously find spaces to slow down during their busy lives. This project is a neighborhood coffee shop with floral accents opened by AZZO. It aims to provide a coffee shop where city dwellers can enjoy specialty coffee and slow-paced leisure moments.

为此,本店选址在某住宅区下的临街商铺,由三卡连通而成且在转角处。为突出5.2米的高屋檐特点,设计师将原有繁复的装饰元素去除,以简练的线条重新勾勒空间框架。浅灰调水泥表面让梁柱回归到更原始自然的状态,大面积可开合的门窗让室内外空间自然流淌,营造了视野开阔,轻松自在的情景。

To that end, the shop is situated at a three-unit shop at the corner of a street of a residential complex. The designer eliminates the original intricate decorative components and redraws the space frame with straightforward lines to accentuate the 5.2-meter-high eaves. As for the beams and columns, the designer retains the light gray cement surface to reveal the natural appearance of the material. A large amount of doors and windows can be opened and closed, allowing the interior and exterior areas to flow together naturally and produce a calm and spacious environment.

▲不同光影下的门面招牌 Storefront signboard under different light and shadow

AZZO在广东中山已植根数载,积累了一定的认知度,但从本店开始AZZO希望以全新的空间面貌呈现。所以在展开设计前,设计师与AZZO讨论最多的是新门店应该长什么样子。是追随当下的某种风潮?是来自顾客们的反馈?还是从品牌方的偏好或设计师的主导?

AZZO has been a renowned coffee brand for years in Zhongshan, Guangdong Province. It intended to project a new and fresh spatial identity through this store. Therefore, the most crucial conversation with AZZO before the design was about the new store’s design. Should it adhere to the trends of the day? Should it answer to the responses from clients? Should the design be directed by the style the designer or the preference of the owners?

▲咖啡区入口正面视觉 Front view of coffee area entrance

经一番探讨后(一个下午),我们得出了以“相由心生”为设计的出发点。设计师从AZZO的品牌形象特征中发掘一种视觉语言,贯穿到空间的设计中,以无声的方式传达AZZO的咖啡理念与独有的空间体验。

After a thorough discussion (one afternoon), the designer and owners arrived at the conclusion of using the idea of “the face is the index of the heart” as the concept. In order to transmit the coffee concept and distinctive space experience of AZZO in a silent manner, the designer experiments with the visual language of AZZO’s brand image.

A

门头招牌以“A”字母的斜线特征为原形,并借鉴了中国古建筑的牌匾形式设计,向店内倾斜,形成与顾客自然对望的角度,消除了大体积招牌带来的压抑感。在远处的游人或是行驶中的车流也能注意到咖啡与花艺的信息和两者在空间中的位置关系。

The storefront signboard, which had the letter “A” in a diagonal pattern and is modeled after a plaque in ancient Chinese architectures, is angled toward the store and forms a natural angle with the clients, eliminating the oppressive feeling that the sign’s vast size would otherwise have. Visitors and passersby can also notice the information about coffee, flowers, as well as their spatial relationship from the distance.

Z

咖啡吧台以Z字形的方式布局,以点单区和产品展示区为中心,向外延伸至入口处的快提区,向内则转折至手冲咖啡区,再直线延伸至相邻的花艺服务台,形式了整个店空间的服务动线。

The coffee bar is set up in a zigzag shape with the order area and product display area in the middle. From there, the moving line of the entire store extends straight ahead to the nearby flower service desk after curving inward to the hand-made coffee area.

▲以Z字母变化而成的脉搏跳动符号 A symbol for heart beating, derived from the letter Z

咖啡吧台的主背景由手工砖铺砌而成,每块砖都有着略为不同的差异,有如咖啡豆,每颗都看似相同,但正因为这种细微的差异造就了咖啡丰富的口感变化。

The back wall of the coffee bar is built of handcrafted bricks that have almost identical appearance with subtle differences. Coffee beans share similar trait, and it is exactly because of these minute differences that the rich flavor of the coffee is produced.

O

宽2.2米的玻璃旋转门设计,打开了更有趣的进店方式,既能方便手推婴儿车的顾客进入又为布置较大型的花艺和日常咖啡耗材的进出提供了便捷性。O型的座椅坐落于咖啡区的中心位置,适配不同的客人就坐或等候,中间的花艺会随时节的变化而更换,也起到了柔化空间氛围和变换情景的作用。

The 2.2-metre-wide glass revolving door design create an interesting way of entering the store. It also brings convenience to customers with strollers as well as the transportation of large floral arrangements and daily coffee supplies. The middle of the coffee area has O-shaped seats that accommodate the need of different customers. As the seasons change, the flower design in the center will also vary, thus relaxing the ambience of the room and altering the scene.

在客坐区,面向街道的玻璃折叠门,在天气怡人时为敞开的状态,在此就坐的客人与街道穿行的车流形成了快与慢的对比。

When the weather is nice, it’s a good choice to open the glass door, allowing the fast and slow movement of the traffic to be seen.

▲操作间趟门上的符号像是告诉顾客里面的人正在努力工作 The door to the operating room has a notice on it that appears to inform clients that there are workers inside.

在空间中的不同位置,客人或许会不经意地发现许多由AZZO视觉特征开发的设计细节。这有如人与人的相处方式,互相不必正式的作自我介绍,但随着彼此在一起的时光,会从陌生慢慢变得熟悉。也自然而然地产生情感上的连结。

Visitors may unintentionally come upon numerous design elements created by the visual features of AZZO at various locations throughout the area. This is similar to how people get along with one another-they do not need to formally introduce themselves, but as they spend time together, they will gradually go from being odd to being familiar. It inevitably forges an emotional bond between people.

项目信息——

项目名称:就手咖啡

类型:咖啡空间

设计方:一二三设计有限公司

项目设计 & 完成年份:2022-01/2022-03

主创设计:刘嘉培

项目地址:中国广东省中山市翰华花园

建筑面积:200平方米

摄影版权:表扬一下

客户:就手咖啡

材料:水曲柳手工红砖不锈钢水泥涂料

Project Information——

Project name:AZZO COFFEE, Zhongshan

Category:coffee shop

Design firm:123Design

Start/completion time:March 2022 / May 2022

Chief designer:Tuno Liu

Project location:Zhongshan, China

Area:200 square meters

Photos:Little Praise

Client:AZZO COFFEE

Materials:ashtree, manual red brick, stainless steel, cement paint