itDstudio|重庆wine ahead餐酒吧

美酒存在的意义，或许就是帮人们短暂地“放下意义”。

Perhaps the reason for the existence of fine wine is to help people “let go of meaning” for a short while.

1.“走吧，喝酒去

Wine ahead，座落于重庆渝北的特色葡萄酒餐吧，名字由Go ahead发散而来，希望将 “生活向前迈进” 的期许，兑入摇晃的酒杯之中，惬意又认真的面对生活。

在重庆话调侃逗趣的翻译下，wine(歪) a(个) head（头) “长得乖该我歪”——小醉之后摇摇晃晃的脑壳，更添几许迷离欢快的醉意画风。

而“歪头”也成为Wine ahead的快乐代名词，并将趣味的歪头人物形象作为品牌的logo标识。

现代生活的快节奏，推着每个人不停向前，压力像一座座大山压在身上，很多时候，我们怀念“缓慢”和“简单”，停一停，放空思绪，成了当下人们最想做的事情。

这个时候，酒好像就变得重要了起来，在微醺中短暂地逃离，在放松和惬意里享受纯粹的愉悦，就是wine ahead想要传递的理念，当美酒下肚，这会，就让生活只属于自己。

wine ahead团队，因葡萄酒而相识，他们中有资深的葡萄酒采购师和专业的WSET高级品酒师。他们的调酒也非常富有特色，不会循规蹈矩，也不会过于前卫，而是在传统与新潮的平衡点之间，创造出诱人且极具个性的鸡尾酒。

Wine ahead品牌在设计伊始，即希望打造一个 “缓慢”且“简单”的空间，让日渐匆忙的重庆人能在此稍作停顿，在微醺中短暂地逃离，放松身心，放空思维。

itDstudio作为本案设计团队，深耕重庆多年，在设计的考量上，充分考虑城市性格、品牌属性与空间特色，最大尺度的利用有限空间，并将属地文化与品牌理念融入其中，最终呈现艺术文化与生活细节并存的质感趣味空间。

2. 回应城市的率真与浪漫Real Natural Wine

重庆。一座依山而生，以热情著称的城市。

食物的美味火辣，楼宇层峦的璀璨夜景，川渝腔调的顽皮乖嗔，以及两江的热风，宛延的江岸，温柔的雾气…

重庆有太多名片与符号记忆，itDstudio从中截取几许融入设计之中，以此作为Wine ahead的设计基因，与这座城市相融共生。

Natural wine don’t need too many human to intervene and other substances. Without any filtration, and the raw materials and yeast are allowed to give full play to their magic, so that the wine can be “original” and return to nature. It seems that this wine is conformed with our design philosophy. Therefore, we also hope to return to a natural mode of creation with the attitude of “accompaniment”, then people can enjoy the space, and do the least transformation to create a natural and casual, relaxed and quirky space to convey pleasure.

Wine ahead位于重庆市冉家坝一个社区的街道上，占地120平方米。原空间是一个两层的店铺加上一个小空间的老年养生会所，因此从现场的外立面上来看存在着两个入口。

The project is located in Ranjiaba, Chongqing, in a neighborhood street with 120 square meters. The space was originally a two-story store plus a small space for a senior health club, so two entrances exist from the site’s façade.

▲原空间现场照片

▲原空间平面图/透视图

考虑到酒吧最基本的需求，我们将空间划分为趣味、放松、活动、品酒四大板块，将其设定为多功能活动区、酒水吧台区、趣味空间、外摆区、后厨区、卫生间六个功能区域。

Considering the most basic needs of a bar, we divided the space into four sections: fun, relaxation, activity and learning, and set them into six functional areas: multifunctional activity area, drink bar area, fun space, outside display area, back kitchen area and bathroom.

外拓的舒适交流空间

重庆人性格中的耿直与豪放，一直自带赞许掌声的，年轻的社交达人不拘于室的爽朗笑语，总能让新朋友们欣然靠近，落位于社区的临街面wine ahead，需要更多的社会性，舒适有趣的外摆区也显得更为必要。

在外立面的设计中，itDstudio 将原空间的楼梯位置进行了移动，并以旋转楼梯的形式进行承接，让外立面以半圆的弧度打破平滑的常态，楼梯以通透的视觉张力进行立面的“内卷”。并将门头、外摆区、入口、logo错落有序的融合在一起，不仅最大的节省了内部空间，也为半户外的外摆区提供了更大的面积，兼具美观与实用性。

“包裹”楼梯的形式与外摆区的开放形成了强烈的对比，也将空间更多的留给了社区的人。

According to the brand concept, the modern and young element of “crooked head” is integrated into the natural wine, which represents the state of slight drunkenness and highlights a touch of fun. We also use more arc elements, which are also extracted from the wine glass as a swirling (SUS) element, representing a cozy, a flow, and looks like a “distortion”, but it brings more softness and sway, perhaps just the right amount of “distortion”.

3.歪(Wine)打正着Design method

基于原始空间的条件，itD studio保留了两个入口，考虑到外立面的设计比例和辨识可视度，将主门设置于原本右侧较小的入口处——将整个空间藏于爽落精巧的窄小门洞内，营造小小的神秘感与步入时的空间反差萌。
次入口则藏于旋转楼梯与外摆区的弧线处，巧妙的形成一个看似有点“歪”的入口，不得不歪头俯身进入，恰好呼应了品牌“歪头”的概念，更给外立面增添了一丝趣味性与诙谐的互动感。

The design of the storefront required the integration of the exterior area, entrance, and logo. The original two storefronts were 5800mm*7200mm long, the existing façade shape was chosen after repeated revisions and confirmation, to continue the design thinking from the beginning. Because there is an unmovable cable above the stairs connecting the upper and lower floors next to the toilet, we moved the stairs, and chose the form of rotating stairs to undertake it, so that the stairs can roll up the facade, which provides a larger area for the semi-outdoor swing area. Combining the stairs with the facade not only saves the interior space to the greatest extent, but also has aesthetic features.

▲门头 Door head

在材质的选择上，以清水泥作为首选材质——简单纯粹的质感如同个性耿直大度，随性不做作的重庆人。
大面积的灰水泥墙，搭配通透的落地玻璃，将材质的敦厚质感与清透明亮巧妙揉和，并借以圆滑的弧度设计，令硬朗与清冷的风格多添些许浪漫的气质。

A huge revolving staircase was made on the right side with a combination of curves and straight lines.

▲以退为进的外摆 Outside-in Terrace

位置就位于社区的小街上，需要更多的社会性，“包裹”楼梯的形式反而与外围区的开放形成了强烈的对比，将空间更多的留给了社区的人。

We wrapped the staircase completely and made it semi-permeable. On the one hand, it includes the light. On the other hand, the location of the place is located in the small street of the community, it needs to be more social, the form of “wrapping” the staircase is a strong contrast with the openness of the outer area, leaving more space for the community The “wrapped” staircase contrasts with the openness of the outer area, leaving more space for the community.

这样一来，旋转楼梯和外摆区形成了一道奇妙的弧线，而这也是一个看似很“歪”的进口，使人们不得不歪头俯身才能进去，这恰好也呼应了品牌“歪头”的概念，更给外立面增添了一丝趣味性，人人“歪头”进入的时候，也增加了一丝仪式感，增添了用户与品牌的关联性，更降低了建筑与人之间的疏离感。

Only in this way, the revolving staircase and the outer pendulum area form a wonderful arc, and this is also a seemingly “crooked” import, so that people have to bend their heads to enter, which also echoes the brand’s “crooked head” concept, and adds a touch of fun to the facade. This echoes the brand’s concept of “crooked head” and adds a touch of fun to the facade, and adds a sense of ritual when everyone enters with a “crooked head”, increasing the relevance of users to the brand and reducing the alienation between the building and people.

基于原始的条件，需要选择从两个入口中选择一个作为主门，考虑到外立面的设计比例和入口方式，因此我们将主门放于原本较小的入口处，虽然看着狭小，但与内部空间形成了强烈对比，将整个空间藏于小门内，给予用户探索的欲望，也为内部空间增添了更多神秘感和反差感。

According to the original conditions, it is essential to choose one of the two entrances as the main door. Considering the design proportion of the facade and the entrance way, we place the main door at the original smaller entrance, which looks small but makes a strong contrast with the internal space, hiding the whole space inside the small door, giving the user the desire to explore and adding more mystery and contrast to the internal space.

▲小空间 Small space

一层进门的左手边即是一整面红酒展示墙的设定，凸显葡萄酒吧的属性，在灯光的引导下，人们会看到半围合的沙发区。吧台区域上方吊顶的设计是整个一层的重点，我们用两个不同大小的圆，切出了一个造型，我们将吧台的下方空间压低到只剩两米的高度，看似疯狂，实则将人们的视觉全部吸引到了吧台，让人们在整个空间中立刻找得到重点。

The left hand side of the entrance on the first floor is where a whole wine display wall , which is to highlight the attributes of the wine bar. With the guidance of the lighting, people will notice the semi-enclosed sofa area. The design of the ceiling above the bar area is the important factor of the whole first floor, we use two different size circles to cut out a shape and depressed the space below the bar to a height of only two meters, which seems crazy, but it actually attracts people’s attention to the bar and make people can find the important factor in the whole space immediately.

▲二层用餐区Dining area

在二楼，被电缆隔开的小空间被作为冷餐的后厨，将就电缆的高度，我们设置了厨房进口和侧面的出餐台，同时将整个左侧的柜体高度达到了视觉上的统一协调。

On the second floor, the small space separated by the cable is used as the back kitchen for cold food. We make the kitchen inlet and the side exit counter for the height of the cable. Meanwhile, the height of the cabinet reach the visual unity with the left side.

4.流动的光Lighting design

为了使光线在空间中更具备流动感，itDstudio借由材质的光线反射，让光呈现出更多的形态，让光“活”起来。

Light is also an extremely important part of this space, as a flowing image, light is fully released in this space.

一层入口左侧是一面红酒展示墙，展示Wine ahead的甄选葡萄酒，直线的灯带提供恰好能看清酒标的光源，同时又在波纹不锈钢材质的吊顶处勾勒出氤氲的曲线，吊顶再透过环境光线的反射，将摇晃的波光轻投于地面，它仿佛变幻无穷，摇摆不定，为空间平添许多活力和想象力，调皮又恣意。

沿着灯光波纹的引导往前，即是半围合的沙发区，酒窖暖黄的灯光透过玻璃材质的隔断柜氤氲散开，温馨且慵懒。

The same light also appears in the wine cellar, but in consideration of the need for customers to be able to see the wine label clearly when selecting wine, in the wine cabinet partition also concealed light belt, without disturbing the overall light premise, taking into account the needs of customers.

Therefore, we use more spotlights to let the light peek out from everywhere and spread throughout the space. For example, in the enclosed sofa area, when customers are spread out in the sofa, through the glass partition cabinet, the warm yellow light in the wine cellar will give people a warm and lazy feeling.

▲吧台Bar

而在吧台吊顶的左侧，我们进行了镂空处理，安装在二楼的灯光会直接贯穿而下，再通过弧形的吊顶蔓延下来，营造出流动的摇摆感觉，配合着二楼柜体玻璃上洒出来的暖黄灯光，宛如《银翼杀手》中展现的一样，这种含蓄的光为空间营造出更多的神秘感，同时，跳跃的光又赋予了空间更多轻松和乐趣。

In the left side of the ceiling of the bar, we have hollowed out the treatment, the light installed on the second floor will be directly through and down, and then spread down through the curved ceiling, creating a flowing swaying feeling, with the warm yellow light spilling out from the glass of the cabinet on the second floor, just like the one shown in Blade Runner, this subtle light creates more mystery for the space, and at the same time, the jumping light gives the space more relaxed and fun.

Wine ahead歪头进来，慢慢摇摆,美酒存在的意义，或许正是让人短暂且愉悦地 “放下意义”。