伦敦地下悄悄火了家会"变色"的霓虹灯酒吧

D.T. Practice事务所为地下酒吧 Roxy设计了一个十分新颖且戏剧化的外观，吸引了伦敦广大的饮酒爱好者。

D.T. Practice has given basement bar and night club, Roxy, a fresh and dramatized look to appeal to a wider demographic of drinkers in London.

▲空间总览

本次设计主要是对2012年设计的Roxy酒吧外观进行改造，在保持其原有形象的同时创造出一个全新的空间感觉。独特、戏剧化的视觉效果让人们乐于在此拍照并分享，以吸引更多人的注意。

To evolve the Roxy’s visual identity we designed in 2012 and achieve a fresh look and feel while retaining recognition of the previous identity. To create a visual language that dramatised the space, including, unique and memorable features that people felt compelled to photograph and share, To appeal to a wide demographic.

▲空间色彩随灯光颜色变化而变化

改造前的酒吧本就十分火爆，这促使设计师去寻找一种让人们重新审视和思考的声音，鼓励更多的夜间饮酒者前来，同时又不会让老顾客感到疏离。即创造更突出的识别性，让其在众酒吧中脱颖而出，同时又与5年前的形象产生一定的联系。

To build on the success of the club nights, while encouraging more early evening drinkers to drop in, we had to find a voice that made people look and think again, without alienating the more loyal, clubber crowd. To build greater recognition and stand out for the bar, without making it unrecognisable from the identity created 5 years previous.

▲空间细节

空间中的一个特有标识是印刷了文字的透明板，它统一了这个丰富色彩、不同元素组成的空间。空间中的霓虹灯的颜色也都可以随意变化，打造出绚丽、迷人的酒吧空间。

The identity is a transparent, typographic layer, that unifies a space featuring a multitude of patterns, finishes and colours. The space has an infinite, adaptable colour palette that floods the bar via programmable neon lights.