一板设计 | Golfwood Club

Golfwood Club是一家创于上海的室内高尔夫体验品牌。品牌致力于拥抱高尔夫运动中倡导的”绿色，氧气，阳光，友谊”的运动文化，并将其引入室内环境，创造出慢节奏、呼吸感的运动体验。基于品牌健康清爽自然的理念与调性，一板设计（asLAB）为其打造了首家体验店。

在确保提供实用高效的物理空间的同时，我们也在深入探索抽象的几何语言在具象主题的商业场景中的运用潜力。这种探索包括但不限于，以几何语言定义空间形态，以几何形状来构建空间秩序，借助理性的元素和规则，完成感性且独特的视觉传达。我们期望通过这样的设计，不仅为品牌创造出有商业辨识度的空间，更能赋予品牌以商业价值。

Golfwood Club is an indoor golf experience brand located in Shanghai. The brand aims to bring the sporting culture of golf, “greenery, oxygen, light, and friendship”, into indoor spaces, and to create a slow-paced, breath-filled sports experience. Based on the brand’s health-focused and natural philosophy, asLAB has designed its first gaming store.

While providing an efficient space with brand recognition, we also explored the potential of abstract geometric language in commercial settings, including defining spatial forms with geometric configurations, and constructing spatial order with geometric shapes.
With rational elements and rules, achieving unique and impactful visual communications, we ultimately empower the brand with commercial value.

▲项目外观，Exterior view

由于项目位于综合商场内，店面部分面对的主要挑战是，如何能够在缤纷的铺面群中脱颖而出，既要引人注目又不能太过夸张。经过反复提案比对和发散后，我们最后决定把展示的主题聚焦在“高尔夫球”这个物体本身。

展示橱窗的设计灵感来源于高尔夫球表面的凹凸纹理。利用GRG材料的灵活性与可塑性，精确地加工制作了一个球状中心渐变的几何纹理墙面。通过巧妙运用照明，产生光影的变化与对比，突显了几何形状的立体感，还原了高尔夫球的意象。在这里，几何的理性与光影的感性达成了微妙的平衡。与传统橱窗通常采取的具象繁复的视觉传达不同，简洁克制的雕塑感展示墙更契合当下极简和轻量化的生活方式。

Located in a mall, the main challenge for the storefront is how to stand out among various shops without being overly exaggerated. After rounds of proposal and brainstorming, we selected the “golf ball” per se as the display theme.

The design inspiration for the display window comes from the textured surface of a golf ball. By virtue of the flexibility and plasticity of GRG material, a textured wall with a center gradient pattern has been fabricated precisely. The three-dimensional depth of the geometric forms is enhanced by lighting, which subtly represents the imagery of a golf ball. The rationality of geometry and the sensibility of light and shadow reach a subtle balance. Unlike traditional display windows that tend towards elaborate and figurative visual communication, the simple sculptural wall aligns with the current trend of minimalism and lightweight lifestyles.

▲门面与橱窗装置，Storefront and display window

▲几何形式生成，Geometry generation

店内的视觉风格主要以森林绿和温暖木色为主，营造出一种自然舒适的氛围。通过这两种材质的巧妙运用，我们划分出两个功能区：一个是打球体验区，一个是辅助区。体验区和安全缓冲带都用木色材质加以限定，并且整合了技术设备和体验动作的尺寸要求。侧壁采用黑色软包，以便体验者更加专注于投影的游戏画面，拥有更为沉浸式的感受。整个空间的设计不仅仅强调视觉上的美感，也注重了功能性和用户体验的结合。

The interior’s materiality primarily features forest green and warm wood tones, creating a naturally comfortable atmosphere, with the help of which defines two functional zones: one for the golfing gaming and another as an auxiliary area. The gaming stations and the safety buffer zone are demarcated by wood tones, integrating the size requirements of technical equipment and gaming movements. The side walls of the gaming area are covered in black soft paddings to enhance the immersive experience by allowing users to focus more on the projected gaming visuals. The overall design of the space not only emphasizes visual aesthetics but also prioritizes the combination of functionality and user experience.

▲内部空间概览，Overall view of interior space

▲击打体验区，Gaming area

辅助区则兼具交通、接待、和展示功能。镂空的吊顶延伸到墙面形成嵌入式的展示壁架，构建了一个整体的斜向交叉式体系。这个体系抽象地表达了品牌的“森林”概念和层次感，既呼应了品牌的主题，也创造了轻盈、通透的空间感受。

The auxiliary area serves as a multifunctional space for circulation, reception, and display. The diagonal open ceiling extends to the wall, forming a series of embedded display shelves, and establishes a unified system. This system abstractly conveys the brand’s “forest” imagery and layers, and creates a light and transparent spatial experience.

▲森林绿壁架，Display shelves in forest green

▲接待台延续了斜向交叉的语言，Reception desk is also part of the diagonal system

▲斜向交叉网格的交接细部，Detail of the diagonal grid system

尽管无法和室外高尔夫球场地的优越环境相媲美，但在有限的空间里，我们竭尽所能地打造了一小片隐藏在钢筋水泥丛林中的盎然绿意。心去何处，地亦远之。

While unable to match the superior environment of outdoor golf courses, we strive to create a small oasis hidden within the concrete jungle, offer a touch of vibrant greenery within our limited conditions. Where the heart goes, the land follows.

▲平面图，Plan