区别于以Shopping Mall为中心的模式化商业体验，本项目试图模糊商业与日常的边界，让商业空间呈现一种包容性和公共性，通过这种开放性弱化商业带来的距离感，为当下年轻消费者打造一个更为自由随心的购物体验。
To break away from the conventional commercial experience centering on shopping malls, the project tries to blur the boundary between commerce and daily life. Highlighting the inclusivity and publicness of commercial space, it’s intended to create a welcoming commercial venue and bring young consumers an unrestricted shopping experience.
项目位于江苏盐城，百工传艺找到绽放设计希望可以打造一个集咖啡、文创、非遗、亲子、手作、花艺等内容于一体的多业态融合型商业。
The project is located in Yancheng City, Jiangsu Province. The client Art & Crafts Inheritance came to BloomDesign with the commission of conceiving a hybrid commercial venue that integrates diversified elements including cafe, cultural & creative products, intangible cultural heritage, parent-child activity, handcrafts, floral art and more.
“在一个有限面积、高挑高的空间中放入一个新的建筑、在原建筑和新结构之间加入一个发光的盒子、在盒子与立面中间嵌入一个花园，形成一个可游走的体验空间，这就是我最初的想法”，绽放设计创意总监李宝龙描述到。
“The original intention for this project is to insert a new architecture into an existing limited space that has a high ceiling, and to add a luminous box in between the original building and the new structure and insert a garden between the box and the facade, so as to create an experiential space that invites customers to roam through. ” explained Baolong Li, creative director of BloomDesign.
游园式空间体验流线
A circulation that offers a free-roaming experience
当我们实地调研对场地情况深入分析后，为业主给出了一个超出设计本身的建议。原本需要设计的是一个400平方米左右的独立空间，这空间特征是高度达到了七米。考虑到商业，消费者，与体验环境的互动需求，如果把一个零售商店转变为一个体验式消费目的地，那么将可以为品牌带来更大的价值。
Based on site investigation and research, the design team proposed a solution that went beyond design. The task in the Design Brief was to reimagine an existing single-floor space that was about 400 sqm and had a 7-meter-high ceiling. With consideration into the needs for enhancing the interaction among retail, consumers and space environment, the designers proposed to create an experiential commercial destination rather than a single retail store, with the aim to maximize the value for the client.
▲设计手稿 © 绽放设计
▲结构设计 © 绽放设计
目的地商业除了商品外，空间本身也需要具备体验属性。综合评估后，我们建议甲方租下了楼顶平台66平方米的小房子，虽然面积有限，但是这样可以让空间发生一个本质性的改变，通过加建二层结构，打穿屋顶与小房子相连接，这样不仅整个体验由原来一个独立室内空间改变成为一个可以游走的三层体验空间，店铺使用面积也几乎增加了一倍。这是本案比较关键的一个改变，也为商业在未来使用的灵活性和可扩展性提供了更多可能。
Besides commodities, the space itself was envisioned to be experiential. Based on thorough consideration, the design team suggested the client to rent a 66-square-meter room on the building’s roof platform. Although with a limited area, this room allowed for a substantial transformation of the overall space. By adding a second floor in the original 400 sqm space, and then removing its ceiling to connect with the small room on the rooftop, the designers turned the original site into a three-floor experiential space that invites customers to wander around, and the usable area of the space has almost doubled. This is an essential design strategy, which offers more possibilities for the flexibility and expandability of the space in future use.
加建立体结构
A newly added three-dimensional structure
增加的建筑结构采用了钢构的方式，这些结构既是建筑材料，也是空间要素，被完整的保留和展现在用户面前。
The added steel structures are both building materials and spatial elements, completely exposed in the space.
▲结构设计 © 绽放设计
▲结构演示 © 绽放设计
空间中需要受力的隔断采用了水泥浇筑的形式，既是建筑结构，也是空间的皮肤，毫不修饰。麻石材料的地面铺设，直接有力。原木质地的家具和道具，自然温和。我们最大限度的保留了建筑的原生质感，使用最常见的材料，和最基础的建造工艺，希望营造一个普通且日常的，松弛感的，具有当代性的店铺体验空间。
The load-bearing partitions are cast with cement, becoming building structures and unadorned skin of the space. The granite floorings are direct and powerful. Furniture and props are made of wood, showing a natural and gentle texture. The designers retained the original texture of the building to the greatest extent, used common materials and basic construction techniques, hoping to create a daily, relaxing and contemporary commercial space that accentuates customer experience.
▲结构立面 © 绽放设计
发光的盒子
A luminous box
整个体验空间被一个“发光的盒子”所包围，这种在感官上轻盈通透的建筑材料很好的调和了原始空间的在白天的光线和舒适性，夜晚则会呈现为一个彩色渐变的发光体，顶部设置了一个环形的LED屏幕，通过内容的滚动播放，增加了空间的年轻力和引导性可以很好的吸引顾客一探究竟。
The entire space is enveloped by a “luminous box”. Its lightweight and transparent texture well balances the daylight and comfort in the space during the day, and turns into a colorful luminarie with gradient glow at night. A circular LED screen set on the top displays rolling contents, which adds vitality to the space while guiding and attracting customers to explore the space.
▲模数化“盒子”演示 © 绽放设计
嵌入室内花园
An inserted indoor garden
在建筑原有立面结构和发光的盒子之间嵌入了一个“室内花园”，植物与建筑相互映衬，为空间带来了升生机，既新鲜又充满活力。为了打破三层空间带来的隔离感，使整个空间更加开放，通透和自由，我们分别在第二层和第三层设置了玻璃栈道，在满足功能的前提下更好的使三层空间之间形成互动关系。
An “indoor garden” is embedded between the building’s original facade structure and the luminous box. The plants and the building set off each other, bringing energy and freshness to the space. Glass walkways are set on 2F and 3F, to eliminate the isolation among the three levels of the space and enhance its openness, transparency and free vibe. While satisfying functions, the glass paths effectively facilitate the interaction between different floors of space.
▲花园演示 © 绽放设计
我们围绕品牌与人的关系，品牌与自然的关系，人与自然的关系来构建一个可持续的新形态商业，打破室内与室外的边界，打破商业与生活的边界，让体验回归日常，让品牌与消费者之间形成一个更加平等，更加友好，更加信任的关系。让品牌可以走的更远！
Based on the understanding of the relationship between the brand and people, brand and nature, as well as people and nature, the designers created a new and sustainable commercial model in this project. Through breaking the boundary between interior and outdoors, commerce and daily life, the design team intended to bring commercial experience back to daily life and fostering a equal, friendly and trustworthy relationship between the brand and customers, so as to empower the brand in its long-term growth.
项目信息——
项目名称：一个立体文创市集
项目面积：700m²
设计范围：建筑结构设计、室内设计、软装设计、装置设计
设计时间：2022.08
完工时间：2022.10
项目地点：中国 盐城
项目业主：江苏世纪新城投资控股有限公司
品牌策划：百工传艺
品牌顾问：谢晓飞
设计单位：BloomDesign绽放设计
创意总监：李宝龙
主案设计：南鸿天
设计团队：马健翔 王凯
项目经理：Hebe
灯光设计：皮丽妮
装置设计：Palin Zeng
品牌推广：三霞品牌推广
项目摄影：鲁哈哈
Project Information——
Project name: A Three-dimensional Cultural and Creative Market
Project area: 700 sqm
Design scope: architectural structure, interior, decorations, and installation
Design time: Aug. 2022
Completion time: Oct. 2022
Location: Yancheng, China
Client: Jiangsu Century New City Investment Holding Group Co. Ltd
Brand planning: Art & Crafts Inheritance
Brand consulting: Xiaofei Xie
Design firm: BloomDesign (www.zhanfangdesign.com)
Creative director: Baolong Li
Chief designer: Hongtian Nan
Design team: Jianxiang Ma, Kai Wang
Project manager: Hebe
Lighting design: Lini Pi
Installation design: Palin Zeng
Brand promotion: Sunshine PR
Photography: Haha Lu
