JUMGO浆果创意 | Chǐ 尺

JUMGO CREATIVE × BENMOO | Chǐ Foot: Form Inspires Function

An Experience in Public Installations

基于目的

Purpose-Driven

本木作为成都本土传统木作定制品牌，历经三十余载，始终如一地专注于原木定制生产。从最初的默默耕耘，到如今，已发展成为拥有全木作产品线的运营企业，本木其对品质的坚守和对用户的尊重从未改变。

而“尺”装置的诞生，则是源于JUMGO浆果创意创始人何靓与本木主理人一次偶然的交流。谈及到她现有展厅外的一块闲置空地，期望打造出一个可供人体验、且独具趣味性的装置，以达到橱窗效应的目的。

BEN MOO, a local brand specializing in traditional custom woodworking in Chengdu, has been dedicated to customizing wood production for over thirty years. From its humble beginnings, it has evolved into a company with a comprehensive wood product line, never compromising on quality or respect for users.

The creation of the “Chǐ (foot)” installation originated from a chance conversation between Holy He, founder of JUMGO Creative Design, and the director of BEN MOO. The director mentioned an unused outdoor space next to her current exhibition hall and envisioned a unique place for experience in the hope of creating a window display effect.

致敬传统

Honoring Tradition

十寸为一尺，十尺为一丈。

度量衡的发展大约始于原始社会末期。传说黄帝“设五量”，“少昊同度量，调律吕”。度量衡单位最初都与人体相关：“布手知尺，布指知寸”、“一手之盛谓之溢,两手谓之掬”。这样表达长度的市制单位，在今天已鲜有人作为日常应用。

如何让古老的东方智慧更好的融入当代语汇，成为我们希望探讨与尝试的初心。

以“一尺”（33.3cm）见方，作为基本单元，打开了一个充满无限可能的新世界。

Ten cùn (inches) equals one chǐ (foot), and ten chǐ makes one zhàng (ten feet).

The development of measurement units began at around the end of primitive society. Legend has it that Huangdi established five measurements, and Shaohao standardized them while also tuned music and rhythms. These units were initially based on the human body: “a hand span is one chǐ, a finger span is one cùn”; “the amount held in one hand is called yì, and when both hands are full, it’s called jǔ.” These expressions of length, once common in daily life, are rarely used today.

We aim to explore and attempt to better integrate ancient Eastern wisdom into contemporary design. Using a square with a side length of one chǐ (33.3cm) as the core idea, we opened up a new world full of possibilities.

功能营造

Functionality Creation

建构一个小茶室的想法应运而生，从二维平面到三维空间的无限延展，可供人短暂停留与休憩。它除了能够满足茶空间内各式物件的展陈及使用需求，形态上也更加灵活多变；可根据不同需求重新组装成柜、几、坐具、屏风等各类陈设，便于日后延展融入各类场景。

我们将原木的温润与金属的冷硬相融合，再镶嵌上专门研发的照明系统，使整个产品在保证实用性的基础上不失艺术美感，在不同的功能需求下都能做到变换自如。

Then emerged the idea of constructing a small tea room, which extends infinitely from two dimensions to three dimensions, providing a place for people to pause and rest. This place not only serves as a tea room for displaying and using various objects, but also offers greater flexibility and versatility by reassembling the layout of cabinets, tables, seating, screens, and other furnishings according to different needs, making it easy to integrate into various future scenarios.

Combining the warmth of wood with the rigidity of metal and embedding a specially developed lighting system, the space maintains an artistic appeal while ensuring practicality, adapting seamlessly to different functional demands.

实践可能

Practice Possibility

我们希望它不仅仅是一个可以无限拓展的“建筑”，也是一次对“公共性”话题进行的实践。

它也承载着本木多年来对待产品严谨的专业态度，敢于不断尝试新技术、新趋势的勇气和决心。

“咫尺有心意，方寸现空间”。

以有限的尺度，创造无限的空间可能；以真挚的心意，为用户带来前所未有的体验。

We hope that this place becomes more than an infinitely expandable “building,” but also an experiment on “publicity.” It embodies BEN MOO’s professional attitude towards products, and the courage and determination to try new technologies and trends continuously.

We embody our intentions into every inch, creating a unique space.

We hope that, within limited dimensions, we can create infinite space possibilities; with sincere intentions, we can bring users unprecedented experiences.