2007年成立的IINC是一家集合了国内外300多个独立设计师品牌的大型时尚买手店。经过10多年的发展, 已经成⻓为拥有百万粉丝和线上线下联合发展的大型综合性先锋买手店。
Founded in 2007, IINC is a large fashion buyer store with a collection of more than 300 independent designer brands at home and abroad. After more than 10 years of development, it has grown into a large-scale comprehensive pioneer buyer shop with millions of fans and the joint development of online and offline.
“ I 自我 · Independent 独立 · New全新 · Confident 自信 ”审视自我并赋予自我全新的面貌，享受独特独立的个体的自性感。
Examine yourself and give yourself a New look. Enjoy the individuality of a unique, Independent individual.
以诠释IINC的品牌精神的态度去设计品牌售卖空间，是一件有趣有意义的事情，让这份截然不同留存。
It is an interesting and meaningful thing to design the brand sales space with an attitude that interprets the brand spirit of IINC, so that this completely different thing remains.
城市的是由居住其中的居民所创造的，这就导致了每一座城市因为居住者、地理、气候等不同的因素而不同，品牌的构造者就是城市的创造者，他们提供了一个独特的城市空间，邀请全世界各地的游客来此观赏、游玩或是定居。
Cities are created by the people who live in them, which leads to the fact that every city is different due to different factors such as inhabitants, geography, climate and so on. Brand builders are the creators of cities, and they provide a unique urban space that invites visitors from all over the world to visit, visit or settle down here.
关于一座城市由“纪念性建筑、广场、住宅、景观”组成，关于广场，是其中最具开放性与包容性的空间，是人们从各个方向的聚焦点与发散点，在广场里的人们展示着自己的审美品味。
A city is composed of “monumental buildings, squares, residences and landscapes”. Squares are the most open and inclusive space, the focal point and divergence of people from all directions, and people in squares show their aesthetic taste.
商贩，游客，艺术家，表演者等等在广场上发生着不重复的故事，千人千面的广场与IINC买手店的内在基因喊出了相应的口号。
Traders, tourists, artists, performers and so on have repeated stories in the square. The square with thousands of faces and the inner genes of IINC shop shout out corresponding slogans.
发声，聚合，纪念性，神秘感，仪式感，空间雕塑，是空间设计的关键词，它们构成了这个“白色广场”，它有关于IINC的独特气质。
Voice, convergence, memorial, mystery, ritual, space sculpture.Are the key words of space design, they constitute this “white square”.It has a unique ethos about IINC.
这个白色的空间应该是与任何被定义或者不被定义的风格都是无疏离感的，用纯白的空间接纳不同文化，不同的人群，不同的服装，成为开放式的互动平台。
This white space should have no sense of alienation from any defined or not defined style. The pure white space will accept different cultures, different people and different clothes, and become an open interactive platform.
可以广场中心发声，展示独特的个体思维；可以在这边聚合，去寻找相似的灵魂。被赋予广场属性以后空间变得更多元可变。
Voice can be heard in the center of the square to show unique individual thinking; We can gather here and look for similar souls. After being endowed with the property of square, the space becomes more diverse and variable.
白色广场散落着雕塑、纪念碑或喷泉，这是一种纪念性的表达方式，也是一种精神性的传递关系，“白色广场”以广场的形式，逐层设计了中央雕塑、开放空间、环形展示区、外围的展示柜，即广场与广场周围建筑的对望关系。
The white square is littered with sculptures, monuments or fountains, which is a kind of commemorative expression and also a kind of spiritual transmission relationship. “White Square” in the form of a square, the central sculpture, open space, ring display area and peripheral display cabinets are designed layer by layer, that is, the relationship between the square and the buildings around the square.
透过主入口的门洞，可穿透玻璃依次看见每个空间层次，还有广场最具标志性的中央雕塑，人流从入口处，即被引导分散进入不同的区域。探索型的引导方式成为在广场上制造浪漫与惊喜邂逅的可能性。
Through the doorway of the main entrance, each level of space can be seen through the glass in turn, as well as the most iconic central sculpture of the square. From the entrance, people are guided to disperse into different areas. The exploratory approach becomes the possibility of creating romantic and surprising encounters in the square.
围合在最外的是广场周围的街区，也是挑选与购买的地方，一侧为贯穿的服装陈列区域，另一侧则是多功能的展示层板。
Enclosed in the outermost area is the block around the square, which is also the place for selection and purchase. On one side is the clothing display area running through, and on the other side is the multi-functional display layer board.
如从中心走道贯入，便会经过弧形的长廊，到达广场的中心区域，这里也是展示与活动的区域。
If you enter from the central corridor, you will reach the central area of the square through the arc-shaped corridor, which is also the exhibition and activity area.
纯白的空间更像是一副画布，服装是艺术品被陈列展示着，白色广场承载活动的可能，比如新品发布会，走秀，品牌vip活动等，灯光具有强烈的演艺性质，空间开始慢慢的呼吸，慢慢的进入色彩的世界。 此时的白色广场瞬间变得妩媚，动人，预示着事件即将发生，让人们进入后的体验更为丰富。
The pure white space is more like a canvas, where clothes are displayed and displayed as works of art. The white square carries the possibility of activities, such as new product release conference, runway show, brand VIP activities, etc. The lighting has a strong performance nature, and the space begins to breathe slowly and enter the world of color. At this time, the white square instantly becomes charming and moving, indicating that the event is about to happen, so that people will have a richer experience after entering.
雕塑是空间中的艺术，也承载了空间的灵魂。广场是一种历史悠久的存在，而它也在时刻获得新的存在意义，空间中的雕塑在表达保留文化属性同时创新自我的态度。
Sculpture is an art in space and also carries the soul of space. The square is a kind of existence with a long history, and it also acquires new significance at every moment. The sculpture in the space expresses the attitude of preserving cultural attributes and innovating itself.
广场的中心，是一个倒置的三角锥装置，它被切割为三份，逐层掉落，尖端在触地的瞬间回弹，穿插而上。
At the centre of the square is an upside-down triangular cone, cut into three pieces and falling layer by layer, its tips bouncing back and up at the moment it hits the ground.
上半部分的石碑，每个面分别刻着古埃及象形文、古希腊文、埃及草书，来自于《罗塞塔石碑》的文字对埃及考古界来说，让此前无法破解的古埃及象形文有了突破，而石碑本身也被赋予“翻译多国语言”、“关键线索”等意义。与现代英语最为相近的古希腊文中，IINC的logo文字被隐藏其中。
The upper part of the monument, each side engraved with the ancient Egyptian hieroglyphics, old Greek and Egyptian script, come from the word “Rosetta stone” for Egyptian archaeology, had been unable to crack the ancient Egyptian hieroglyphics of a breakthrough, and stele itself also be given “multilingual translation”, “key clues”, etc. In ancient Greek, which is closest to modern English, the IINC logo is hidden.
下半部分的展示台，是现代极简的表现手法，白色与黑色的相互透叠，就像贝聿铭在巴黎打造的玻璃金字塔，现代的金字塔是为活人所建，表达尊重。
The lower part of the exhibition platform, is a modern minimalist expression, white and black overlapping each other, just like THE glass pyramid created by I.M. Pei in Paris, the modern pyramid is built for the living, to express respect.
空间留给创作者的惊喜，有时会成为一个特别的存在。项目开始时空间拆除后，裸露的管子，有趣的手法在于将它包裹了浪漫而具有装饰性的古希腊柯林斯柱头，并用古典雕塑在博物馆里陈列的手法呈现。 这是一种故事的未预知性和思考与解决方案的产物。
The surprises that space leaves for creators can sometimes become a special presence. After the demolition of the space at the beginning of the project, the exposed pipe was interestingly wrapped with the romantic and decorative ancient Greek Collins capitals and presented as a classical sculpture displayed in a museum. It is a product of the unpredictability of the story and of thinking and solutions.
欧式线条被比例放大后营造出了一种陌生的熟悉感，也被延伸至收银区、更衣室。希望它是不规则的，突破固有形态的，厚重而又轻盈地浮在空间里，功能性与装饰性在易被忽略的角落贯穿起来。
Europe type line was built to give a kind of unfamiliar familiar feeling after scale magnify, also be outspread to cashier area, dressing room. Hope it is irregular, break through inherent form, massiness and lightsome float in the space, function and adornment sex run through in the corner that is easy to be ignored rise.
海格力斯之柱是力量的象征，把阿特拉斯山脉一分为二，破镜而出的手臂，支撑住倾斜的柱子，镜像与现实，组成了完整的一组画面。
The pillar of Hercules is a symbol of strength, dividing the Atlas Mountains in two. The arm that breaks through the mirror, supports the tilted column, and mirrors and reality, forming a complete set of pictures.
繁复与极简，自然与力量，这个空间中的冲突与对比无疑是强烈的，墙面上是莨草与花鸟的浮雕，承载柔性的力量。
Complex and minimalist, nature and power, the conflict and contrast in this space is undoubtedly strong. The relief of ranunculus and flowers and birds on the wall bears the power of flexibility.
角落的椅子则是由罗马斗兽场的形态变化而来，斗兽场的存在原是用云观看角斗士的比赛，但在中世纪前期，逐渐变为住宅、工作坊、圣职人员宿舍、防御工事、采石场以及宗教圣地等用途。如同空间的广场概念，浓缩在这件黑色的家具上。
The chair in the corner is an adaptation of the Colosseum, which was originally used to watch gladiator matches with clouds, but in the early Middle Ages was gradually transformed into houses, workshops, dormitories for priests, fortifications, quarries and religious shrages. The concept of square as space is encapsulated in this black furniture.
现代广场的用途意义变得更为广泛，除了政治与宗教外，它更多的是去呈现多样性，每个角落发生的故事都可能是一本寓言书籍，我们在此设立了一个“水池”，期许、愿望被投入其中，仪式化的行为让事件的层次变得更加丰富。
Modern square purpose significance becomes more extensive, in addition to politics and religion, it is more to present diversity, the story happened in every corner is likely to be a fable books, we set up a “pool”, in the expectation, the desire to be involved, ritualized behavior makes the level of the event more rich.
“My work is more about your seeing than it is about my seeing, although it is a product of my seeing. I’m also interested in the sense of presence of space; that is space where you feel a presence, almost an entity — that physical feeling and power that space can give.”
——James Turrell
色彩被光赋予了生命与情感，白色的空间本是无机的，在光的环绕下呈现截然不同的气质。模拟日出与日落广场的形态、感受紫色的神秘、橙色的活力、粉色的甜美。
光影的变化成为白色广场独特的主旋律，弥漫的色彩让整个空间瞬间拥有相同的气质，却随时可变。
Color is endowed with life and emotion by light. The white space is inorganic originally, and presents completely different temperament under the surround of light. Simulate the form of sunrise and sunset square, feel the mystery of purple, the vitality of orange and the sweetness of pink.
The change of light and shadow becomes the unique theme of the white square. The diffuse color makes the whole space instantly have the same temperament, but it can be changed at any time.
时尚潮玩，艺术设计，前沿跨界，品牌的发声即是品牌的表达，空间雕塑是表达的手段，神秘感与仪式感是表达的感受，而最终到每个个体的纪念性是个性表达的存档。
Fashion play, art design, frontier crossover, brand voice is the expression of the brand, space sculpture is the means of expression, mystery and ritual sense is the feeling of expression, and finally to each individual memorial is the archive of personality expression.
广场的日落也预示着新的日出即将拉开序幕，对于项目本身而言，这算是告一段落。
但我们与品牌的故事仍在继续，相互磨合与成长，感谢为此项目付出的品牌方，施工落地配合的各个团队，积极配合的商场相关负责人员，也感谢泛域设计的参与的每一个小伙伴。
The sunset on the square also heralds the beginning of a new sunrise, which is the end of the project itself.
However, the story between us and the brand is still going on, and we are running in and growing up with each other. I would like to thank the brand side who paid for this project, the various teams who cooperated with the construction, the relevant personnel in charge of the mall who actively cooperated with us, and also every partner who participated in the pan-Domain design.
▲ 项目平面图Project plan
项目信息——
项目名称 ： IINC 白色广场
项目客户 ： IINC
项目地址 ：中国 杭州 万象城3F
设计公司 ：泛域设计Fununit Design
主案设计 ： 朱啸尘s
硬装设计 ：柴尔焕 黄延骏 王祖欣 林智成 施笑妮
软装设计 ：陈琳 李佳骏
平面设计 ：胡晓娴 刘骏彤
项目规模 ：207㎡
完工时间 ：2022/01
Project information——
Project name ： IINC WHITE SQUARE
Project customer ： IINC
Project Location ： China Hangzhou The Mixc 3F
Design company ： Fununit azonal Design Design
The main case design ： Eason Zhu
Hard outfit design ： Chai Erhuan Huang Yanjun Wang Zuxin Lin Zhicheng Xiaoni Shi
Decorate design ：Chen Lin Li Jiajun
Visual design ：Hu Xiaoxian Liu Juntong
Dimensions ： 207 ㎡
Completion time ： 2022/01
