白菜设计|沈阳Fatface 咖啡快闪店

由白菜设计的Fatface coffee快闪店位于沈阳WINDOW画廊空间内，是为期一个月的快闪店。

Fatface coffee Pop-up shop, designed by Cabbage, is a month-long event at the WINDOW Gallery space.

Fatface是沈阳本土的一家小众咖啡店，品牌的价值观中蕴藏重视咖啡品质、概念以及积极叛逆的态度。设计将这些价值观融入空间和品牌中，灵感来源于对地域和咖啡文化的理解。

Born in the city of Shenyang, Fatface coffee is a local cafe representative of the niche culture. The brand values the quality of coffee, the power of concept and a positively rebellious attitude. Harboring a unique understanding of the regional coffee culture, our design incorporates these branding values into the interiority of the Pop-up shop.

沈阳，一座啤酒文化的城市，从大街小巷的氛围到人的性格，啤酒文化在城市与文化肌理中的角色耐人寻味，咖啡文化又该以什么样的角色与之对话？如何啤酒文化，又如何咖啡文化？本次快闪店探讨了二者的存在与关系，用装置的手段，直接的意符来表现文化的对冲。

Shenyang is a city beaming with a love for beer. The city’s fondness for beer is expressed in its popularity across the streets and its ever-presence in the daily converse of the residents. How can the coffee culture respond to the city’s attachment to beer? This Pop-up shop aspires to explore the energizing dynamics between the two seemingly opposite cultures through designing installations and creating symbols.

考虑到快闪店短周期所对应的成本控制与空间张力，我们选择了模块化的啤酒箱套作为所有家具的构成。通过啤酒箱套独特的结构，与定制板材的结合，实现吧台、座椅、周边展示、水电等不同的可能性。

Our design intention aims to create a symbolic space to celebrate cultures with grass-root and common-place components. Spelling out industrial charm while attending budget control and time efficiency, we choose modular beer case as the unit pixel to compose all the furniture pieces in the cafe. We design customized plates to be combined with the unique tectonics of beer cases. The strategy explores the endless possibilities of what a beer case could be: a bar counter, seating of various heights, an exhibition stage, or a screen to hide the frameworks for water and electricity. The project experiments with the confluence between beer and coffee, bridging meaningful dialogues between what is local and what is imported.

我们用一张由300个箱套组成的长吧台来定义空间内的发生，构成最直接的空间交互体验。通过玻璃台面的通透度，实现箱套元素完整的体块逻辑。设计颠覆了传统布局逻辑，将咖啡师与客人的位置对调，看似取消了客人之间面对面交流的空间，实则将视野引向窗外。所有座位面对窗景，强化空间的方向性，凸显画廊空间本身的特质。

The design utilizes 300 beer cases to create a bar counter at the center of the Pop-up shop. The monumental scale of the bar counter forms the pivot of the space, engaging visitors in an immersive and interactive experience. The transparency of the glass countertop further channels the purity through sensitive material choice. Switching the position between coffee makers and guests, the design revolutionizes the conventional café floor plan. Instead of short-cutting communications among guests, the strategy frees the window to be the view and articulates the directionality of space, thus transforming the cafe into a gallery itself.

最终空间呈现是包容的，也是准确的，使人在一个轻松的氛围内探讨一个开放的命题。

For Fatface Coffee Pop-up shop, the design of space is both eclectic and accurate. An open-ended space for discussion, the coffee shop is a stage composed by beer cases, observing how the imported culture of coffee can enliven the locality of Shenyang.