Gensler | 西安浐灞保时捷中心

西安浐灞保时捷中心位于陕西省西安市浐灞生态区，既采用面向未来的零售概念，也融入了西安独特的美学设计元素，不仅是第150家保时捷中心，也是全球首家获得WELL铂金级认证的保时捷中心。该中心由Gensler和保时捷合作设计，创造了一个充满现代气息的奢华空间。其可持续发展的建筑策略、以人为本的设计价值理念和彰显奢华美学的设计元素，呈现出现代保时捷元素与西安传统美学的中西文化碰撞。

Located in Chanba Ecological Zone in Xi’an, Shaanxi Province, the 150th Porsche Centre is a futuristic retail concept boasting distinct local aesthetics and is the first Porsche Centre worldwide to be awarded WELL Platinum certification. Designed in partnership between Gensler and Porsche, this Centre’s newly built architecture, aesthetics, and service design, creates an exclusive and distinctive luxury experience for the community. Its sustainable architecture strategy, people-oriented design values, and luxurious design elements present a convergence of eastern and western culture: modern Porsche elements united with aesthetics inspired by the rich traditions of Xi’an.

以卓越的服务设计打造奢华空间

Emanating Luxury Through its Exceptional Service Design

这座现代化展厅占地面积达9,350平方米，可同时容纳16台保时捷全系车型展出。设备齐全的保时捷售后服务中心共设有22个维修工位及3个预检工位，可达到保时捷全球检修设施标准。资深的专业服务团队将为每位客户提供全方位的咨询服务及至臻服务。同时，舒适豪华的休息区和洽谈区确保每位保时捷爱好者都能享受顶级的客户服务。此外，展厅内还为保时捷车主精心设计了个性化定制区和精品区，让他们身临其境地感受保时捷的非凡魅力。

With a total area of 9,350 square meters, this modern showroom can accommodate 16 different cars simultaneously, showcasing Porsche’s full model range. The fully-equipped after-sales workshop provides 22 work bays and three direct dialogue bays, meeting Porsche’s global standards for inspection and repair facilities. Its experienced and professional service team provide comprehensive advice and services to every customer. At the same time, the comfortable and luxurious lounge and reception areas ensure that every Porsche customer can enjoy top-notch hospitality and curated experiences. Porsche customization and merchandise areas are also available, providing Porsche owners with a welcoming space to engage with the Porsche lifestyle.

独特定制

Unique Customization

每个空间都充分纳入了西安和保时捷的文化元素：通过将本地文化融入保时捷中心，打造出一个宁静且充满艺术和文化气息的销售环境，让当地客户群体感到更加亲切和舒适。设计师以敏锐的眼光审视着西安和保时捷的文化遗产对待每个空间：通过将当地文化融入这个保时捷中心，创造了一个充满艺术和文化的平静和宁静的销售环境，使其与当地社区更加相关和舒适。西安浐灞保时捷中心是全国第一家融入本地文化元素的保时捷中心，采用“一城一店”理念，将传统的中国美学视觉元素融入当代保时捷风格，创造出一种形式与功能和谐统一的设计效果。例如，门店楼梯间设计从举世闻名的西安兵马俑汲取灵感，墙面装饰借鉴了兵马俑铠甲作为西安元素的体现。

Gensler carefully approached each space with a sensitive eye towards the cultural legacy of both Xi’an and Porsche: by accommodating local culture into this Porsche Centre, a calming and restful sales environment full of art and culture was created, making it more relevant and comfortable for the local community. Porsche Centre Xi’an Chanba stands as the first Porsche Center in the China to take this approach toward integration of local design culture. This philosophy of “Porsche Center for the City” results in traditional visual elements of Chinese aesthetics being woven into the contemporary Porsche style, creating a harmonious melody of form and function. For example, the Gensler design team was influenced by ancient history in the design of the store’s stairwell, drawing inspiration from Xi’an’s world-famous Terracotta Warriors: the ceramic armor-inspired tiles forming a mosaic that depicts the Chinese name of the city.

以人为本的设计与WELL铂金级认证

Human-Centric Design & WELL Platinum Certification

西安浐灞保时捷中心是全球首家荣获WELL铂金级认证的保时捷中心。该中心从空气、水、照明、理念和客户群体等10个维度出发，专注于营造一个健康、舒适的环境。通过采用环保的低挥发性有机化合物材料和巧妙的声学处理策略，以及选用具有吸音功能的表面装饰材料，有效减少空气污染和噪音。此外，店内采用了智能天窗遮阳系统和环保LED照明灯具，可提升照明效果。西安浐灞保时捷中心还非常注重改善室内用户的健康状况、舒适度和心理感受。Gensler和保时捷设计师配置了诸多室内外设施，包括：相毗邻的亲子空间、联合办公空间以及员工休息区；以及直饮水系统、多绿植的亲自然设计、母婴室与无障碍设施、室内健身运动空间及淋浴设施、人体工学办公桌椅以及可食性花园等，这些元素充分展示了保时捷特有的生活方式策略。

Porsche Centre Xi’an Chanba is the first Porsche Centre in the world to acquire the WELL Platinum Certification. From 10 different aspects: air, water, light, mind, community, and more, this Centre is entirely focused on establishing a healthy and comfortable environment for all. Reduction of air and noise pollution is achieved through environmentally friendly low-VOC materials and clever acoustic strategies integrating noise controlling surfaces. Light quality is improved through intelligent skylight shading systems and eco-friendly LED lighting. This Centre also pays close attention to occupants’ health, comfort and mental wellbeing when they are in the building through smart use of indoor and outdoor amenities.A variety of spaces were generated through collaboration between Porsche and Gensler: family spaces for children and parents fit next to spaces for co-working professionals alongside spaces for the staff to rest and recover through a busy day. Amenities such as a potable water system, nature-friendly greenery, baby care room and barrier-free accessibility, indoor fitness and exercise space with showers, ergonomic desks and chairs, and edible gardens all enhance this lifestyle strategy.

通过Gensler与保时捷的成功合作，打造了一个充满现代气息的奢华空间，彰显了保时捷全球品牌战略的演变，即：同时兼顾消费者对于生活方式的需求以及企业对于开展业务活动的需求。

Through a successful partnership with Porsche, Gensler has evolved a global brand strategy with the Porsche Centre Xi’an Chanba: targeting both consumers and corporate lifestyles, elevating experience into a new contemporary luxury space focused on wellness and cultural sensitivity.