平介设计丨穿梭·智能生活体验馆

该项目位于上海市陆家嘴尚悦湾广场，作为陆家嘴滨江金融城的城市规划重要板块，商场处于周边多个的金融区CBD之中。店铺面积约为108平方米，是一家智能家居体验馆，其品牌提供了高科技人性化的现代智能家居产品及智能控制策略。
The project is located on Gala Mall, Lujiazui, Shanghai. As an important part of the urban planning of Lujiazui Binjiang Financial City, the mall is surrounded by financial centre business districts. The store area is about 108 square meters. It is a smart home experience hall. Its brand provides high-tech humanized modern smart home products and smart control strategies.

▲智能家居形象墙，Brand wall

基于“智能生活”的定位与产品展陈体验的根本诉求，我们提出“模块空间”的设计理念，以“圆角模块”作为体验功能空间的基本载体，将形式统一，功能各异的空间块嵌套排列来组织线性空间，使功能排布层次明晰且科学理性。
Based on the positioning of “smart life” and the fundamental demands of product exhibition, we propose the design concept of “module space”, and use the “round corner module” as the basic carrier for experiencing the functional space, arranging the spatial blocks with unified form and different functions in a nested way to organize the linear space, so that the functional arrangement is clear and scientific.

▲弧角造型的功能单元模块，嵌套组合形成基本空间体系，Arc-angle-shaped functional modules, nested and combined to form a basic space system

清晰明确的参观体验使产品优势得以高效传达。柔和的弧线边缘，有序整合在一起的模块空间，再加以材质色调的统一应用，也呼应了“智能生活”所追求的“模块化”、“一体化”、“自由式”、“科技感”、“未来风”定位。
The clear visit experience enables the product advantages to be showed efficiently. The soft curved edges, the orderly integration of the module space, and the unified application of material tones also echo the positions of “modular”, “integration”, “freestyle”, “technology” and “the sense of future ” which are pursued by the call for “smart life “.

▲从客厅模块到厨房模块，From living room module to kitchen module

在对空间进行功能性与人群使用习惯分析的基础上，我们模块化后的空间进行了重新组织：展示橱窗位于入口一侧，对外让出开阔的视觉界面, 对内则形成一部分相对私密空间，使得品牌形象区和会客区得以根据视线关系合理分布；陈列区展台满足产品展示需求的同时，贯彻弧度线条柔化边界，进行错位放置，一定程度上也起到限定空间、暗示空间动线的作用；对于“穿梭”的主体——体验区进行合理扩充，并且将视觉效果最佳的客厅排布在第一界面上，创造极具视觉冲击力的入口体验。
Based on the analysis of the functionality of the space and the usage habits of the crowd, our modularized space has been reorganized: the display window is located on the side of the entrance, giving out an open visual interface to the outside, and forming a relatively private space inside, which will make the brand image area and the guest area reasonably distributed according to the relationship of sights. The exhibition area booths could meet the needs of product display, ?and at the same time, they are curved lines and are placed in a misplaced position, so that the design could soften the boundaries. To a certain extent, the design also plays a role in limiting space and suggesting spatial dynamics. The “experience zone”, the main body of the “shuttle”, is reasonably expanded, and the living room with the best visual effect is arranged on the first interface to create a highly visual entrance experience.

▲开敞的入口界面与视线通廊，Open entrance interface and sight corridor

由于空间面积有限且平面本身形状较为特殊，依照传统家居体验馆模拟真实家居环境的模式极易造成功能分布混乱且尺度失调。其次，考虑到体验者各自的家庭内饰风格、个性、审美特质等等均存在差异性，尝试模拟真实环境的设计反而容易适得其反，产生陌生疏离感。因此，布局上将单个家居场景与线性的体验流线相结合，按照私密性由弱到强的顺序，依次从外而内布置客厅、厨房、洗手间、卧室，使顾客得以在场景模块间“穿梭”，不同场景中的各个产品的特性、优势及使用方法也随之得到理性且明确的传达。
Due to the limited space area and the special shape of the plane itself, the model of simulating the real home environment according to the traditional home experience museum can easily cause chaotic function distribution and scale imbalance. In addition, we have considered that there are differences in the home interior style, personality, and aesthetic characteristics among the experiencers, and trying to simulate the design of the real environment is easily counterproductive and creates a sense of strangeness and alienation. Therefore, the layout combines a single home scene with a linear experience streamline, and in accordance with the order of privacy from weak to strong, the living room, kitchen, toilet, and bedroom are arranged from the outside to the inside in order, so that customers could “shuttle” between scene modules. Thereby the characteristics, advantages, and use methods of each product in different scenes could also be reasonably and clearly displayed.

▲突出产品特性的纯粹空间模块，A pure space module that highlights product features

吧台洽谈区主要针对购买意向较强顾客，用于顾客与店员深入交流产品信息及购买意向。吧台置于平面一角，借助橱窗的遮挡，在店内创造了一处相对私密的空间。
The bar negotiation area is mainly for customers with strong purchase intentions, and is used for in-depth exchange of product information and purchase intentions between customers and shop assistants. The bar counter is placed at the corner of the plane. Under the cover of the shop window, it could create a relatively private space in the store.

▲吧台洽谈区，Bar

场景体验区地面抬高两级台阶，构建领域感与进入的仪式感。展示单元间以电控玻璃做隔断，因而店员可在客厅处通过功能总控面板向顾客演示全套产品的一体化联动效果。
The ground level of the scene experience area is raised by two steps to build a sense of realm and entering ceremony. The display units are separated by electronically controlled glass, so shop assistants could demonstrate the integrated linkage effect of the full set of products to customers through the function control panel in the living room.

▲一体化联动展示空间，Integrated linkage exhibition

为体现空间的未来科技感，同时突出产品，在整体的材料选择上，采用混油木饰面及环氧地坪漆创造了纯粹的白色空间基调，地板与墙体连接处的弧面和天花板与墙体连接处的弧面均采用镀锌方管搭建造型骨架，地坪漆通过数码调控以达与墙面的无色差衔接，提供给参与者一种室内地面、天花和墙体一体化的高科技未来感的体验，不会喧宾夺主而是将注意力完全投注在产品上从而使得其特质得以最大化的呈现。
In order to reflect the sense of future technology in the space, and at the same time to highlight the product, in the overall material selection, the use of mixed oil wood finishes and epoxy floor paint creates a pure white space tone. The arc surfaces of the wall connections between the floors and the walls and the ceilings are made of galvanized square pipes to build the shape skeleton. The floor paint is digitally adjusted to achieve a colorless connection with the wall surface, providing participants with a sense of future high tech and an integrated feeling of indoor floor, ceiling and wall. This design will not be overwhelming, but will put stress fully on the product so as to maximize its characteristics.

▲没有墙角的纯白基调空间，Pure white tone space without corners

空间照明部分除传统射灯、筒灯外，大量采用圆角造型灯及灯带，形态上呼应空间内大量使用的弧线元素，一定程度上强调了空间元素造型，且削弱了家具的体量感与转折关系。大面积的白色空间基调加之点状照明与灯带间形成强烈的点线面对比，玻璃与墙面上不同程度的反射呈现出耐人寻味的动感细节之美。
In addition to traditional spotlights and downlights, the space lighting part uses a large number of rounded shape lamps and light strips. The shape echoes the arc elements used in the space, which emphasizes the space elements to a certain extent and weakens the sense of big volume and the turning relationship of the furniture. The large-area white space tone combined with the strong point-to-line-to-face contrast between the point-like lighting and the light strip, the different degrees of reflection on the glass and the wall show the charm of intriguing dynamic details.

▲灯带与筒灯的运用，空间点线面构成，Use of lights and downlights, a plane composition in space

▲圆形展台及灯光，Circular booth and lighting

从模块空间的界面形状到展台的边缘、信息墙的形状、灯具的造型，整体均贯彻处理成为弧线，柔化科技的距离感和冰冷感，使智能家居的呈现更加亲切自然。为强调曲线造型，在边缘交界处的墙面使用大理石贴面，石纹质感强调家居属性，为空间添加了重色，丰富了层次感，也使纯白色的空间环境不至于过度冷漠。
From the shape of the interface of the module space to the edge of the booth, the shape of the information wall, and the shape of the lamps, the whole has been processed into an arc, softening the sense of distance and coldness of the technology, making the smart home presentation more friendly and natural. In order to emphasize the curvilinear shape, the marble veneer is used on the wall at the junction of the edges. The stone texture emphasizes the home attributes, adding a heavy color to the space, enriching the sense of layering, and preventing the pure white space environment from being overly indifferent.