以艺术扣问生活，用策展联结商业，是Hello art对于线下实体商业的全新定义。当下实体商业处于低迷状态，我们尝试将空间定位于多元化美学场所，打造一个以艺术为核心，集合艺术咖啡+艺术画廊+艺术商品+青年艺术家孵化+拍摄的前沿青年艺术社区空间。用丰富的艺术场景，使用户通过美学消费体验提升生活品质，从而解锁线下商业的新流量密码。
Exploring life with art and connecting business with curation is the new definition of offline business by Hello art. The current Brick-and-mortar business is in a downturn. We are trying to position the space into diversified aesthetic places， creating a cutting-edge youth art community space with art as the core， such as integrating art coffee + art gallery + art merchandise + young artist incubation + photography and so on. Use rich artistic scenes to enable users to improve their quality of life through aesthetic consumption experience， thereby unlocking new traffic codes for offline businesses.
HELLO ART艺术客厅秉承对艺术本能的尊重和认同，设计中我们延伸了酒吧、舞台、音乐等多重元素，并通过技术化的手法呈现在室内空间中。
The HELLO ART art living room adheres to the respect and recognition of artistic instincts. In the design， we extended multiple elements such as bars， stages， and music and so on， to present them in the interior space through technical means.
▲外立面入口处
新旧-破立-开合 矛盾关系的结合
Old and New-Break and Build- Separation and Combination， the combination of contradictory relations
考虑空间中需承载艺术策展等功能，设计中保持了钢筋水泥的建构原态，将并预留了大面积灰白纯色，此时细节材质与灯光配合便显得尤为重要。
Considering the space needs realize functions like art curation， the original structure of reinforced concrete is maintained in the design， and a large area of gray and white solid colors is reserved. At this time， the coordination of details， materials and lighting is particularly important.
大量金属、通透材质、微水泥及原墙结构衍生空间感受中的对立关系，并形成视觉冲击，给予画作、摄影等相关艺术作品展示，为空间预留更多可能性。
A large number of metals， transparent materials， micro-cement and the original wall structure derive the opposite relationship in the space experience， and in the same time， form a visual impact， display paintings， photography and other related art works， and reserve more possibilities for the space
▲空间总览
吧台
Bar counter
延续了象山艺术公社江南建筑的空间美学，我们设置了一个超长吧台，在原定的茶饮、酒水、简餐的功能基础上，预留更多的区域可供功能调配变更；而吧台前的散座功能区之外，可供行为策展或艺术表演等使用。
Continuing the space aesthetics of Xiangshan Art Community of Jiangnan buildings. we have set up an extra-long bar counter. Besides the original functions of tea， drinks and light meals， more areas are reserved for functional adjustments and changes； In addition to the function area of scattered seats in front of the bar， it can be used for behavior curation or art performance， etc.
▲入口区望向悬浮包厢区
卡座区
Deck area
我们设置了多尺寸形式的卡座组合围成半固定形态。可以根据活动的需求可进行不同形式的组合变化。而背靠开窗区域的座位，可将纵向空间打开，使内外融合。
We set up a combination of multi-size decks to form a semi-fixed form. Different forms of combination changes can be made according to the needs of the activity. Seat backs against the window area visually open up the vertical space and perfectly integrate the inside and outside.
▲卡座区望向悬浮包厢区
▲卡座区
悬浮包厢 – 浮岛
Suspended Box – Floating Island
以上达天听的形式营造隐私效果；有策展活动需求时也可作为DJ台/演讲台使用，实现多功能化的目的。
Create a privacy effect in the form of Shang Da Tian Ting； it can also be used as a DJ stand/speaker stand when there is a need for curatorial activities to achieve multi-functional purposes.
▲吧台区望向悬浮包厢区
▲悬浮包厢区特写
▲洽谈区望向悬浮包厢区
▲洽谈区特写
多功能区
Multi-functional area
提供会议、零售、陈列展示，地面抬高与推拉门的介入使其可开可合，形成独立的空间内容，与主空间之间能够进行融合与独立切换。
To provide conference， retail， display， because of the ground elevation and the intervention of sliding doors to make it open and close， to form an independent space， which can be integrated and switched independently among the main space.
▲多功能空间
▲打卡区
▲打卡区特写
▲装置区
▲入口区望向窗边卡座装置区
▲装置区特写
我们始终遵循着以“场景化”为核心，艺术属性内容为流量密码，通过艺术与商业的联动探索空间的可能性，融汇多样化形式呈现于Hello Art艺术空间之中。
We always follow the “Scenario Design” as the core， and the content of artistic attributes as the traffic code， to explore the possibility of space through the coupling between art and business， and integrated various forms to present in the Hello Art space.
▲结构图
项目信息——
项目名称：Hello Art 艺术客厅
项目类型：艺术复合空间
联系邮箱：artdeep@artdeep.group
完成年份：2021年
项目地址：浙江省杭州市西湖区创意路象山艺术公社E1区101（大烟囱旁）
建筑面积：256㎡
摄影版权：摄影师洪江平
客户：林施
Project Information——
Project name：Hello Art Living Room
Project type：Art Compound Space
Design：Artdeep Design
Contact e-mail：artdeep@artdeep.group
Design year：2021
Completion Year：2021
Leader designer & Team：JunJun Nee，Shaosheng Xue，Chen Ling，Jinlong Wang.
Project location：Room 101， E1 District， Xiangshan Art Commune， Chuangyi Road， Xihu District， Hangzhou City， Zhejiang Province (next to the big chimney)
Gross built area：256㎡
Photo credit：Jiangping Hong
Clients：Shi Lin
Materials：Sintered stone，Changhong glass，Stainless steel，Graded resin，perforated plate，Acrylic.
