人对自然的向往，是来自基因里的原始冲动。从最早的现代主义大师提出田园城市的乌托邦构想，到现在一百年过去了，城市高速扩张，为自然穿上了钢筋混泥土的铠甲，这铠甲既是保护也是枷锁，健康、可持续生活方式开始成为人类新的欲望。
Humans’ desire for nature is a primitive impulse that comes from our genes. One hundred years have passed since the earliest modernist masters proposed the utopian idea of the idyllic city, and the rapid expansion of cities has dressed nature in steel and concrete armor, which is both protection and shackles. A healthy, sustainable lifestyle has begun to become a new human desire.
同时，疫情也催化了人们对健康、自然主题的关注。
At the same time, COVID-19 has catalyzed a focus on the theme of health and nature.
从2021年开始，仿佛社交媒体上的所有人都去了户外露营，逃离城市的“山系生活”成为中产阶级热衷的生活方式。
Starting in 2021, it seems like everyone on social media is camping in the open air, and the “ urban outdoor” lifestyle of escaping the city is becoming popular for the middle class.
山系文化起源于日本，在日本，Urban Outdoor已是一种主流生活方式，这种日式美学也正在渗透当代都市人生活中。
The culture of Urban Outdoor originated in Japan, where it is a mainstream lifestyle, and this Japanese aesthetic is also penetrating the lives of contemporary urbanites.
OFT设计x英皇集团以“Urban Nourishment都市养分”为主题，在香港超级社区“日出康城”构建出一个山系影院，用设计把山系文化中的“野趣”与“舒适”延伸到商业空间中，让户外山系生活不再局限于钓鱼、露营、咖啡店、服饰与生活方式集合店……打破城市与户外的界限，把商业行为变成一种可持续生活方式。
With the theme of “Urban Nourishment”, Oft Interiors x Emperor Group built a outdoor theater in Hong Kong’s super community “LOHAS Park”, using the design to extend the “wildness” and “comfort” of the outdoor culture to the commercial space. The design extends the “wildness” and “comfort” of the outdoor culture into the commercial space, breaking the boundary between urban and outdoor, so that urban outdoor life is no longer limited to fishing, camping, coffee shops, clothing and lifestyle collection stores…… but also turns commercial behavior into a sustainable lifestyle.
1
将军澳英皇戏院位于“日出康城”社区购物中心——The LOHAS 康城，作为全港最大住宅社区，该住宅项目有13期之多，从2005年首推到2025年才能全部完工，修建时间跨度长达25年，建成后，“日出康城”将有60栋超高住宅楼及逾60000居民入住，是名副其实的超级社区。
Emperor Theatre of Tseung Kwan O is located in the shopping center of The LOHAS. As the largest residential community in Hong Kong, the residential project has 13 phases, which started from 2005 and will be completed in 2025. Upon completion, there will be 60 super-high residential buildings and more than 60,000 residents living here. It is a truly super community.
在这样的超级社区中，社区文化及商业营造是最受关注的议题。
人类学家马克·奥热（Marc Auge）曾将新空间定义为 “非地方”（Non-Place），“非地方”的意思是不具备在地性、不属于任何有机社会却客观存在的新空间。如何实现“非地方”转化，使之成为新的“地方”，如何通过设计创新重构社区中商业空间与人的关系，成为这个超级社区热议话题。
OFT设计与英皇集团在将军澳影院中同样也探讨了这一问题。
In such a super community, community culture and commercial development are the most important issues.
Marc Auge，an anthropologist, has defined new space as “Non-Place”, which means a new space that is not local and does not belong to any organic society but exists objectively. How to transform “Non-Place” into a new “place” and how to reconstruct the relationship between commercial space and people in the community through design innovation has become a hot topic of discussion in this super community.
Oft Interiors and Emperor Group have also explored this issue in the project of Tseung Kwan O Cinema.
在商业布局上，The LOHAS 康城高端业态云集，不仅有全港最大室内溜冰场、新界区首个本土文创市集还有将军澳最大影院及米其林餐厅……
In terms of commercial layout, The LOHAS is packed with high-end businesses, including the largest indoor ice rink in Hong Kong, the first local cultural and creative market in the New Territories, and the largest cinema and Michelin restaurant in Tseung Kwan O ……
由于客群以社区居民为主，其商业性质仍然属于典型的社区商业。
在设计策略上，OFT除了依靠用户属性还要根据社区文化进行定位，“日出康城”英文名Lohas来自首字母缩写“Lifestyle of Health and Sustainability”，寓意“健康、可持续生活方式”。
因此，场景设计必须以链接人与可持续生活为核心，在延续、传递社区文化的同时，构建人与社群新联系，让居民找到归属感，形成新的城市空间与生活。
Since the customer base is mainly community residents, its commercial nature is still typical community business.
In terms of design strategy，Oft Interiors positions according to user attributes and the community culture. The English name of “Lohas” comes from the acronym of “Lifestyle of Health and Sustainability”,which means “healthy and sustainable lifestyle”.
Therefore, the scene design must be centered on linking people and sustainable life, continuing and transmitting the community culture, building a new connection between people and the community, allowing residents to find a sense of belonging, and forming a new urban space and life.
2
当我们在都市丛林中日复一日进行生存游戏时，电影成为必备的精神养分。
OFT设计发现城市中稀缺的自然价值，把影院变成山系主题型社区文化公共空间，当作一次对可持续生活方式的致敬与回归。
As we play the game of survival day in and day out in the urban jungle, the cinema becomes a necessary spiritual nourishment.
Oft Interiors discovered the scarce natural value in the city and turned the cinema into a outdoor-themed community cultural public space as a tribute and return to a sustainable lifestyle.
「The LOHAS」英皇影院占地 3300㎡，有6个影厅共883个座位，由于影院在商场规划之初就已介入，因而影院空间充裕，视野开阔，这对行动不便者十分友好，让他们也可以在“山野间”放肆漫游。
The LOHAS Emperor Cinema occupies an area of 3,300 square meters and has 6 cinema halls with 883 seats. Since the cinema was involved at the beginning of the planning of the mall, it has plenty of space and a wide view, which is very friendly to people with limited mobility and they can roam around the “mountain and wilderness”.
在整体色调上，设计团队采用浅棕色作为主色调，以英皇戏院品牌视觉作为点缀，营造一种轻松自在的氛围，强调简约和自然生活观。
In terms of overall color, the design team adopted light brown as the main color and embellished it with the Emperor Theatre brand vision to create a relaxed and easygoing atmosphere, emphasizing simplicity and a natural outlook on life.
一气呵成的流线型入口，像一条无限延伸的道路，指向未来的自然生活。大面积的英皇绿既呼应、强调了品牌视觉也吸引消费者的目光，同时，绿色作为大自然色系与品牌色，产生一语双关的效果。
The streamlined entrance is like an infinitely extended road pointing to the future natural life. The large area of Emperor Green not only echoes and emphasizes the brand vision but also attracts consumers’ attention, and at the same time, as the nature color and brand color, it produces a double meaning effect.
嵌入式的轻食区与模块化的自助购票区没有过多造型，空间结构与整体环境融为一体。
The embedded light food area and the modular self-service ticketing area are not overly shaped, and the spatial structure blends in with the overall environment.
山形天花板与大面积原木色材料，正是暗示消费者，行走其中就像在户外徒步时，越过山丘、蹚过小溪，在森林深处误入一间小木屋，墙面层层叠叠的造型不仅在视觉上与周遭环境相契合，更是创造了一种独特、亲切的道路形式。
The mountain-shaped ceilings and large areas of log-colored materials suggest to the consumer that walking through them is like hiking outdoors, crossing a hill, wading through a stream, and blundering into a cabin deep in the forest. The cascading shapes of the walls not only visually fit in with the surroundings, but also create a unique and intimate form of road.
走廊是一种去中心化但不松散的组织形式，设计通过对颜色和尺寸的把控，将原本功能单一的走廊变成了一个可以供人活动的场地，增加了消费者间真实、融洽的交流空间。
The corridor is a decentralized but not loose form of organization. The design, through the control of color and size, turns the originally single-function corridor into a venue for people’s activities, increasing the space for cordial communication among consumers.
在公共社交区域，水磨石+人造皮革+木材的材料构成也有其自身寓意：水磨石与人造皮革代表可持续的生产方式，木则代表了自然和日常，日常具有实实在在的情感记忆以及无声的力量，设计师以“可持续的日常”构成这个多功能的聚集空间。
In the public social area, the material composition of terrazzo， artificial leather and wood also has its own symbolic meaning： terrazzo and artificial leather represent sustainable production methods, while wood represents nature and the everyday life, which has real emotional memories and silent power. The designers used “sustainable everyday life” to form this multifunctional gathering space.
消费者置身其中时，不仅可以感受到生态与绿色的山野生活，更能享受环境所创造的人与人亲密交流空间。这些超越商业的感官元素，让人与人自然间的联系变得更加触手可及。
Consumers can not only feel the ecological and green mountain life when they are there, but also enjoy the intimate communication space created by the environment. These sensory elements that transcend commerce make the connection between people and nature more palpable.
山形屋顶、阔叶林、还有穿堂而过的习习微风……都在呈现、诉说、传递更有温度的自然记忆， 帮助消费者完成逃离城市的微度假。
The mountain-shaped roof, broad-leaved forest, and the breeze passing through the hall are all presenting, telling and transmitting a warmer nature memory, helping consumers to have a micro vacation to escape from the city.
马克·奥热所指：一个“地方”(Place)必须包含三个基本特征：具有认同感(identical)，能产生人与人的关系(relational)和历史性(historical)。
除了满足消费者（居民）体验，OFT设计把社区文化进行重塑再造，以常见的材料塑造一个具有感染力与亲和力的空间，赋予了社区高质量公共空间和公共内容，扩宽商业边界。
当消费者（居民）抛下烦恼，完善内心自我，用情感与行为回应空间时，也在潜移默化中将美好生活方式的理念带入社区商业，完成共建商业与社区的可持续发展生活与未来。
According to Marc Auge, a Place must contain three basic characteristics： identity, relational and historical.
In addition to satisfying the consumer (resident) experience, Oft Interiors reinvents the community culture, shaping an infectious and approachable space with common materials, giving the community high-quality public space and public content, and widening the commercial boundary.
When consumers (residents) leave their worries behind, perfect their inner selves, and respond to the space with emotions and behaviors, they are also subconsciously bringing the concept of a good lifestyle into the community business, completing the sustainable life and future of the business and the community together.
项目信息——
项目名称：THE LOHAS
项目类别：商业空间
项目业主：英皇集团
服务内容：策划/室内设计
设计机构：Oft Interiors
设计团队：Samantha Chan
项目地址：香港
项目面积：3300㎡
Project Information——
Project Name：THE LOHAS
Project Category：Commercial Space
Project Owner：Emperor Group
Services：Planning/Interior Design
Design Agency：Oft Interiors
Lead Designer：CM jao/ ken Cheung
Design Team：Samantha Chan
Project Location：Hong Kong
Project Area：3300㎡
