弹性工作室 | POPSOCKETS深圳万象天地店 | Hi设计

▲项目概览, General view ©YUI

2014成立于美国的气囊支架品牌POPSOCKETS泡泡骚，其创始人David Barnett因受耳机线缠绕的困扰，将两粒纽扣粘在了手机背面，于是第一枚气囊支架诞生了。随着品牌的不断发展，POPSOCKETS于2018年正式进入中国市场，并陆续进驻全国各大主要城市的核心商圈。此次深圳万象天地店则标志着泡泡骚在深圳的首次亮相，为品牌在华南市场的进一步拓展奠定了基础。
POPSOCKETS, a Phone Grip brand from the United States, was founded in 2014, and its founder, David Barnett, troubled by tangled headphone cables, glued two buttons to the back of his mobile phone, and the first Phone Grip was born. With the continuous development of the brand, POPSOCKETS officially entered the Chinese market in 2018 and has been stationed in the core business districts of major cities across the country. This shop marks the debut of POPSOCKETS in Shenzhen, laying the foundation for the brand’s further expansion in the South China market.

这是泡泡骚在深圳的首家正式门店，但其店铺面积仅有14㎡，也是弹性工作室迄今为止参与设计的最小商业零售项目。如何在如此有限的空间内有效容纳正式门店所必须的SKU数量，成为此次设计的核心挑战。
This is Popsockets’ first official shop in Shenzhen, but with a shop area of only 14㎡, it is also the smallest commercial retail project Tens Atelier has been involved in designing to date. How to effectively accommodate the number of SKUs necessary for an official shop in such a limited space became the core challenge of this design.

▲公共空间看向店铺的视角, View of public spaces looking into the shop ©YUI

色彩的选用上延续了泡泡骚在各城市的策略——每家正式门店都拥有独特的主题色与专属主题。此次深圳的首店，基于深圳临海的城市特质，我们以“潮汐矩阵”作为设计概念，采用蓝色作为店铺的主题色。蓝色不仅呼应了海洋与潮汐的意象，也赋予空间清新且富有层次感的视觉体验，同时传达出品牌对于当地文化的契合与独特的区域表达。
The choice of colors continues Popsockets’ strategy in each city – each official store has a unique theme color and exclusive theme. For the first store in Shenzhen, based on the city’s proximity to the sea, we used “Tidal Matrix” as the design concept and adopted blue as the store’s theme color. The blue color not only echoes the imagery of the ocean and tides, but also gives the space a fresh and layered visual experience, while conveying the brand’s fit with the local culture and unique regional expression.

▲不同视角下的弧形陈列墙, Curved display wall with different views ©YUI

关于造型，大多数人会直观地认为横平竖直的布局能够最大化陈列SKU且空间的利用率高，但我们的实践表明，弧形设计不仅能够比传统的线性布局陈列更多SKU，还能更好地契合空间的主题性。弧形的设计经过多轮推敲和调整，以确保其与场地现状相协调。
Regarding the shape, most people would intuitively think that a horizontal and vertical layout would maximize SKUs and space utilization, but our practice has shown that a curved design not only displays more SKUs than a traditional linear layout, but also better fits the theme of the space. The curved design was refined and adjusted to ensure that it harmonized with the current state of the space.

▲空间生成, Spatial generation ©弹性工作室

▲轴测图, Axonometric ©弹性工作室

我们最终采用的三段弧形曲线，均源自标准圆形的部分切割，形成了无机的几何形态。这些无机曲线具备高度的可加工性和可复制性，能够通过现代化的工艺精确呈现。此外，三段弧形之间留有适应现场条件的小弧，具备灵活的可调节性。小弧的下方设计为台面，为顾客提供操作和展示的空间；而小弧的上方则嵌入了LED显示屏，方便品牌方灵活更新宣传内容和展示物料。通过这种设计，我们优化了SKU的展示效果，也增强了顾客的交互体验，确保了空间的美观与功能性的统一。
The three curved segments that we ended up with are derived from partial cuts of a standard circle, creating inorganic geometric form. These inorganic curves are highly machinable and reproducible, and can be accurately rendered by modern processes. In addition, the three curves are interrupted by smaller curves that are adapted to the site conditions and are flexible and adjustable. The lower part of the arcs is designed as a countertop, providing space for customers to operate and display, while the upper part of the arcs is embedded with LED screens, allowing brands to flexibly update their promotional content and display materials. Through this design, we optimized the display of SKU and enhanced the interactive experience of customers, ensuring the unity of aesthetics and functionality of the space.

▲顾客选购商品的动态, The dynamics of customer shopping ©YUI

立面我们细分为四个段落，经过多次尝试与验证后，确认了最佳且有效的陈列高度范围为离地500mm-1900mm之间。因此，将这一区段作为核心区域用于SKU的主要展示，以确保商品能处于顾客的最佳视线范围内，提升购物体验。
The elevation we subdivided into four segments, and after many attempts and verifications, we confirmed that the best and effective display height range is between 500mm-1900mm above the ground. Therefore, this section is used as the core area for the main display of SKU to ensure that the products are within the best sightline of customers and to enhance the shopping experience.

▲墙面商品展示, Display wall ©YUI

陈列区的下方设计为储藏空间，用于存放备用商品和库存物料，便于员工快速补货与周转。而上方区域则作为品牌形象展示空间，突出品牌理念及特色商品，增加视觉吸引力。最上方600mm的区域则是考虑到与商场整体视觉系统的统一性，保持立面与公共区域的连续感，确保品牌形象的融入度与商场整体环境的协调性。
The lower part of the display area is designed as a storage space for spare goods and inventory materials, which is convenient for staff to quickly replenish and turnover. The upper area is used as a brand image display space, highlighting the brand concept and specialty products to increase visual appeal. The top 600mm area is considered to be the unity of the overall visual system of the mall, to maintain the continuity of the elevation and the public area, to ensure the integration of the brand image and the coordination of the overall environment of the mall.

▲弧形中岛陈列, Curved island display ©YUI

收纳设计上，在与品牌方多次沟通后，对收纳方案进行了优化升级。原有店铺的柜门式收纳存在一定的局限性：柜门的开合导致陈列物只能居中展示，且作为展示品的泡泡帽同时承担了柜门拉手的功能，这在使用过程中会造成一定的不便，影响商品的展示效果与日常操作的效率。为了解决这一问题，我们将原有柜门式收纳升级为抽屉式收纳。抽屉设计不仅提升了收纳的灵活性，方便员工快速拿取和补充物料，同时优化了操作体验，减少了商品展示和储藏之间的干扰。抽屉的设计使得存取更加顺畅，避免了柜门开合对顾客视线的干扰，也进一步提升了店内空间的功能性与使用效率。
In terms of storage design, the storage solution was optimized and upgraded after many communications with the brand. The original store’s cabinet door type storage has certain limitations: the opening and closing of the cabinet door leads to the display of items only in the center, and the Phone Grip as a display item also assumes the function of the cabinet door puller, which will cause some inconvenience in the process of use, affecting the effect of the display of goods and the efficiency of the daily operation. In order to solve this problem, we upgraded the original cabinet door type storage to drawer type storage. The drawer design not only improves the flexibility of the storage, which is convenient for employees to quickly access and replenish materials, but also optimizes the operation experience and reduces the interference between product display and storage. The drawer design makes access smoother, avoids the interference of the cabinet door opening and closing on the customer’s line of sight, and further enhances the functionality and efficiency of the store’s space.

项目信息
Project Info

项目名称：POPSOCKETS深圳万象天地店
项目类型：零售
项目地点：中国深圳
项目面积：14㎡
设计公司：弹性工作室
设计总监：谭晨、牧之
设计团队：郭艳琴、李正志
完成年份：2024.10
摄影版权：YUI
官方网站：www.tensatelier.cn
联系邮箱：tensatelier@foxmail.com
主要材料：蓝色烤漆板、亚克力、蓝色地砖、不锈钢
施工团队：上海拙曜实业有限公司

Project Name: POPSOCKETS Shenzhen MixC Store
Project Type: Retail
Location: Shenzhen, China
Area: 14㎡
Spatial Design: Tens Atelier
Design Lead：Tan Chen, YUI
Design Team：Guo Ankey, Li Zhengzhi
Completion Time: Oct 2024
Photography: YUI
Website: www.tensatelier.cn
Contact Email: tensatelier@foxmail.com
Materials: Blue lacquered panels, Acrylic, Blue tile, Stainless Steel
Contractor：Shanghai Droyao Industrial Co., Ltd.