Kalevala珠宝品牌创立于芬兰，至今拥有超过80年的历史。很多人熟悉的电影《星球大战3：绝地归来》，演员凯丽·费雪（Carrie Reynolds Fisher）饰演的角色Princess Leia在剧中佩戴的项链即来自Kalevala。一直以来，品牌的价值理念根植于传递具有设计感、自然美感且独具匠心的经典款式珠宝产品，核心内涵指引和启发了一代代设计师，也感染欣赏和喜爱品牌的顾客，收获了一大批忠实的客户群体。Yatofu用现代视角重新解读、诠释品牌恒久流传的价值理念，与空间设计至臻融合，设计了Kalevala位于赫尔辛基市中心的全新旗舰店。
Kalevala, a renowned Finnish jewelry brand with over 80 years of history, is deeply rooted in values of design, nature, craftsmanship, and heritage. These guiding principles have not only inspired generations but have also cultivated a devoted customer base. When Yatofu was invited to design Kalevala’s new flagship store in the heart of Helsinki, it became clear that the primary design challenge was to translate these timeless values through a modern, contemporary lens.
设计的核心概念是将Kalevala珠宝视作空间中陈列的雕塑般艺术品，Yatofu赋予零售空间艺术画廊的氛围，呼应品牌精湛工艺的珠宝产品及整体的艺术美学追求。设计师同时注重提升顾客的体验感，通过创新的展示方式，如互动珠宝吧台与开放式展柜，让访客能亲自触摸体验到珠宝的细节工艺，建立更直接的情感触动与连接。团队精心研发了区别于传统玻璃罩材料的珠宝展示系统，在保障安全的同时，又激发顾客触碰与进一步探索的欲望。每一处细节陈列都深度契合Kalevala的品牌价值，使得空间真正成为品牌故事的有形延续，也讲述给每一位来访者独属于Kalevala的故事。
At the heart of the interior concept, Kalevala’s jewelry is seen as sculptural pieces of art, inspiring Yatofu to create a gallery-like retail space that reflects the brand’s aesthetics and the thoughtful craftsmanship behind each piece. A key focus was the overall customer experience, exploring innovative ways to engage visitors through the store’s design, such as an interactive jewelry bar and open displays that encourage tactile interaction. Yatofu developed a unique system for displaying and securing the jewelry without the need for traditional glass enclosures, allowing customers to touch and feel the products while maintaining security. Every design decision was carefully aligned with Kalevala’s core values, ensuring that the space itself would convey the brand’s rich heritage and message to its customers.
沿街外立面店两层落地玻璃橱窗，清晰地揭示了内部空间的开放与包容，吸引人们驻足停留。室内，概念中雕塑化的结构语言与丰富的材质对比相辅相成，营造出兼具现代美学与经典艺术氛围的环境。店铺左侧的互动珠宝吧台为一对一的试戴体验提供了私密而温馨的氛围，顾客可自主挑选品牌精选珠宝系列。主陈设空间则按不同系列、类别的陈列形式，展示品牌丰富的珠宝产品。店内的夹层空间为半私密的贵宾区域，更为清幽的环境专为私人购物或特殊场合的造型服务设计。
The store’s façade is framed by a pair of two-story glass windows, offering a clear view of the inviting interior from the street. Inside, the space is open and welcoming, characterized by sculptural forms and a striking contrast of materials. To the left, a dedicated jewelry bar provides an intimate setting for one-on-one consultations, where customers can try on their selected pieces. The rest of the main shop floor showcases Kalevala’s products, with products curated thoughtfully by category and collection. A semi-private VIP area is located on the mezzanine, offering a secluded environment for private shopping or styling services for events and special occasions.
Yatofu选用彰显珠宝特有金属光泽与质感的材质与色彩组合，同时融入温润的木材与轻松明快的天蓝色，为空间注入温暖与活力。雕塑化设计的细节元素、展陈道具强化了多维度探索的可能性，鼓励、邀请访客沉浸式感受空间与品牌的对话。大面积运用的不锈钢材质则赋予空间现代感，与Kalevala珠宝工艺中对金属手工精作感的珍视遥相呼应。
In balancing contemporary design with the brand’s heritage of craftsmanship, Yatofu employed a material and color palette that highlights the metallic nature of the jewelry while contrasting it with warm woods and a vibrant sky-blue hue. The sculptural elements in the space create dynamic perspectives, inviting visitors to explore the store through multiple angles. Stainless steel, featured prominently throughout, adds a modern, reflective quality that echoes the metalwork craftsmanship at the core of Kalevala’s products.
Kalevala品牌注重与不同领域的设计师或是艺术家们的合作，这也延展了空间的另外一个功能属性——小型画廊，展出轮换的艺术品展览。在新的旗舰空间内，品牌与不同的艺术家、手工艺者合作展出他们的作品，持续发扬品牌价值理念中对创意合作的追求。最近的一次展览展出了艺术家Milla Vaahtera的作品，她设计的黄铜和彩色玻璃装置为空间增添了引人瞩目的视觉效果，这也是Yatofu所期望的，通过室内设计赋予空间更多的可能性、产生更多扣人心弦的美好故事。
Given Kalevala’s frequent collaborations with designers and artists, it was a natural extension to also design the space as a gallery for rotating exhibitions. This approach allows the brand to share and promote the work of other artists and craftspeople, in keeping with their ethos of creative collaboration. The most recent installation showcases the work of artist Milla Vaahtera, with her brass and colored glass mobiles and stabiles adding a captivating dimension to the space.
Kalevala珠宝品牌旗舰店不同于传统模式下的零售空间，是Kalevala品牌价值理念具象化的输出与空间表达，同时综合了顾客新奇、多样化的探店“旅程”。先锋、艺术氛围感的室内空间也将品牌的核心价值自然而然地融入至来访者的购物过程。不管是使用者还是访客，每个人在此都能直观感受Kalevala品牌的工艺传承与经久永恒的设计理念，这也是品牌发展里程中鲜活而又丰富的“新开始”。
Kalevala’s new flagship store exemplifies the essence of experiential retail, seamlessly integrating the brand’s values into the shopping journey. The contemporary and artful environment invites visitors to engage deeply with both the brand and its products, enhancing their overall experience while celebrating Kalevala’s enduring legacy of craftsmanship and design.
项目信息
Project Info
项目：Kalevala珠宝品牌旗舰店
室内设计：Yatofu Creatives也兜设计
项目类型：新零售空间、灵活展览空间
地点：芬兰赫尔辛基
完工时间：2024年5月
项目面积：102平方米
设计团队：Angela Lindahl、向奕翰、陶鑫、Netta Aavikko
合作团队：
零售策略规划：Kokokuva
材料/饰面：不锈钢板
珠宝展示托盘：Forbo Linoleum
地面材料：Tarkett
展示台面层板：Formica
墙面涂料：Tikkurila
FF&E 软装家具: 吧台椅、VIP接待区域椅子：Yatofu设计定制
珠宝吧台镜子：Skagerak
展陈艺术作品：
黄铜玻璃装置：Milla Vaahtera
黄铜雕塑台灯：St’okla by Aleksi Remsu
落地图腾柱：What Would I Do Without by Eemeli Sahimaa
桌面木质雕塑：Piccolo Series by Heli Juuti
油画作品：Obstacles 1 by Linda Linko
静物陈设：Piia Emilia
空间摄影：Aleksi Tikkala（图片标注以AT起始）、David Jakob（图片标注以DJ起始）
Project Name: Kalevala Flagship Store
Interior Design: Yatofu Creatives
Project Type: Retail Interior, Exhibition Interior
Location: Helsinki, Finland
Completed: May 2024
Floor Area: 102 m2
Design Team: Angela Lindahl, Yihan Xiang, Sheen Tao, Netta Aavikko
Collaborators:
Retail Strategy: Kokokuva
Materials/Finishes:
Stainless Steel Sheets
Forbo Linoleum (jewelry display trays) Tarkett (flooring)
Formica (display table laminate) Tikkurila (wall paint)
FF&E: Bar Stools – Yatofu, VIP Area Chairs – Yatofu, Bar Table Mirrors – Skagerak
Exhibited Artworks:
Glass & Brass Hanging Mobiles and Stabiles – Milla Vaahtera
Brass Sculptural Lamp – St’okla by Aleksi Remsu
Floor-Standing Wooden Totem – What Would I Do Without by Eemeli Sahimaa
Table-top Wooden Sculptures – Piccolo Series by Heli Juuti
Painting – Obstacles 1 by Linda Linko
Photography Styling: Piia Emilia
Spatial Photography: Aleksi Tikkala (image files beginning with “AT_”)
Spatial Photography: David Jakob (image files beginning with “DJ_”)
