ROARINGWILD这个源于街头的服饰品牌，14年来，一直以来从自身产品到商业空间都在做不一样的尝试。而在零售行业急剧变化的时代，ROARINGWILD开始重新思考自己，提纯自身产品，精简零售空间，设计可延展与迭代的艺术品家具，在控制成本的同时最大化的满足展示与零售需求。
ROARINGWILD, a street culturebased fashion brand, has been making unique attempts for 14 years, from its products to its commercial spaces. In the rapidly changing retail industry, ROARINGWILD has begun to rethink its approach, refining its products, simplifying retail spaces, and designing modular and evolving art furniture. This strategy maximizes the display and retail satisfaction while controlling costs.
▲ 项目概况，project overview ©樊钊明
项目位于深圳宝安壹方城，处于室内商场与室外中庭交界的位置，周边有大量的轻餐饮店铺，人流量大，人群冗杂。在这样的环境之下，我们清理空间，利用场地特性划分空间尺度，使用建筑元素与材料，设计并植入多样化的艺术装置与家具，以此去呈现空间与品牌的概念。
The project is located in Shenzhen Unicity , at the junction between the indoor mall and the outdoor garden. Surrounded by numerous cafe and restaurant, the location attracts a large number of customers. In this environment, We cleared the original space to make it clean and organized； we defined the space using the basic information of the site；we used architectural elements and materials. we designed and integrated diverse art installations and furniture . Through this methods, we convey the concept of both the space and the brand
▲ 多样化的艺术装置与简单的空间，diverse art installations and simple space ©樊钊明
▲ 多样化的艺术装置与简单的空间，diverse art installations and simple space ©毛伟伟
通过研究场地的基本轮廓，我们将辅助功能布局于边缘位置，释放中心区域，创造环形流线，以及更开放、灵活的空间氛围与使用场景。
By studying the basic concepts of the site, we placed functions along the edge of the site, freeing up the central area, creating circular circulation, and more open and flexible spaces.
▲ 概念解析，concept ©毛伟伟
设计注重场地标高，在垂直方向上划分为三层空间结构：吊顶与灯光系统；层间划分；销售与展示空间。这一设计逻辑也可适用于不同场地，确保品牌在空间中给人带来统一秩序和舒适的尺度。
The design focus on the elevation of the site and divides it into three-layer in the vertical direction: ceiling and lighting system; decorative transition layer and sales and display space. This design logic can also be applied to different site to ensure that the brand brings unified order and comfortable scale to the space.
▲ 室内概览，interior overview ©樊钊明
针对扇形场地布局，靠近圆心的区域被规划为储藏间，两侧边缘分别布置试衣间、展示台、收银台及龙门架，以满足商铺的基本功能需求。中心区域保持开放，作为灵活的展示空间，用于陈列艺术品、家具和装置，同时兼具休憩、展示和举办活动等多种功能。
In view of the fan-shaped site layout, the area near the center of the circle is planned as a storage room, and fitting rooms, display tables, and cashier are arranged on both sides of the edge to meet basic functional requirements. The central area remains opening space as a flexible space for displaying art, furniture and installations, while also serving multiple functions such as resting, displaying and hosting events.
▲ 边置功能，释放中心区域，position functions along the edges, freeing up the central area. ©樊钊明
外立面是一个长弧形展示面，但其连续性被中心的一根大柱子打破。我们顺应这一结构，将柱子设计为一件富有艺术感的雕塑，宛如玻璃窗中的艺术品。雕塑采用大体量和多维变化的形式，由长方体与与圆柱体构成，沿着长立面，在不同方向呈现不同视觉效果，一面轻盈一面敦实，一面锋利一面圆润。用这样的设计不仅强化了外立面的标识性，营造出入口处超人的尺度感，也给予了空间内外更多的趣味性。
The exterior facade is a long arc-shaped display surface, but its continuity is broken by large a column in the center.
We followed this structure and designed the column as an artistic sculpture, like art in a glass window.
▲ 雕塑柱子概念轴测，Conceptual axonometric of sculptural column ©毛伟伟
▲ 雕塑柱子与空间关系，the relationship between the sculptural column and the space ©樊钊明
▲ 柱子形态锋利的一面，the sharp side of the column’s form ©樊钊明
▲ 柱子形态圆润的一面，the rounded side of the column’s form ©毛伟伟
▲ 雕塑柱子细节，details of the sculptural column ©樊钊明
▲ 雕塑柱子细节，details of the sculptural column ©毛伟伟
雕塑柱子朝外的一面嵌入了外凸的亚克力灯箱，红色线管延伸至吊顶，进一步突出入口处的品牌形象。柱子朝内的一面则巧妙结合了旋转镜子和玻璃层板，满足产品陈列与试衣拍照打卡等需求，提升了空间的实用性与视觉吸引力。
A protruding acrylic light box is embedded on the outward side of the sculptural column, and the red wire tube extends to the ceiling,in order to highlighting the brand identity at the entrance.
▲ 柱子正面嵌入标识灯箱，embedded logo light box on the front of the pillar ©毛伟伟
储藏间外墙植入了艺术团队Hokowism设计的音响装置。
An audio installation designed by the art team Hokowism is embedded in the outer wall of the storage room.
▲ 音响装置，audio installatioin ©毛伟伟
试衣间是角落里的独立体量，以镜面包裹，满足顾客试衣与拍照需求的同时消解边角空间的闭塞感。试衣间的镜面局部延申到展示台处，隐藏后勤打包区的桌面与强弱电箱，开关等。
The fitting room is an independent volume in the corner which encased in a mirrored surface. While meeting the customers’ needs for trying on clothes and taking photos, it also alleviates the sense of confinement in the corner spaces. The mirror outside the fitting room is partially extended to the display table, In order to hide the logistics packaging area, electrical boxes, switches, etc.
▲ 镜面试衣间体块与条形展示台，mirror fitting room block and linear display table ©樊钊明
▲ 试衣间门把手，the fitting room door handle ©毛伟伟
▲ 试衣间挂衣钩，the clothes hooks in the fitting room ©樊钊明
试衣间的延申墙体内植入了电箱，线管上穿，我们巧妙的利用吊顶与墙体的错位关系，把线管局部外露，弯折排列，通入吊顶，不仅满足了功能需求，也把线管设计为艺术装置呈现给顾客。
An electrical box is embedded in the extended wall of the fitting room，and the wire pipe passed through to the ceiling. We cleverly utilize the misalignment between the ceiling and the walls, exposing part of the conduit, bend them, and pass them into the ceiling. This not only satisfies the functional requirements， the wire pipe is also designed as an art installation to be presented to customers.
▲ 电箱外露的线管，exposed wire conduit of electrical box ©毛伟伟
收银区域整合为一个长条形展示台，局部隐藏于试衣间镜面体量之后，作为后勤与打包区。主展示台分为四块，可独立移动，空格处放入定制的纸盒，满足货品储藏的同时提供整洁的视觉序列，顶部为双层展示桌面。
The Cashier area is integrated into a long display desk, which is partially behind the mirrored volume of the fitting room and uses as a logistics and packaging area. The main display desk is divided into four parts, which can be moved independently. We place custom paper boxes in the cupboard, which satisfy the storage of goods while providing a neat visual sequence. The top is a double-layer display table.
▲ 收银台与展示台，Cashier and display desk ©毛伟伟
▲ 展示台细节，details of the display desk ©樊钊明
天花用扁通作为载体单向排列，从边缘一侧作为起点，把线管，灯光，空调，消防等整合为一体。
The ceiling uses flat tubes as a carrier to arrange them in one direction, starting from the edge side to integrate wire pipes, lights, air conditioners, and other equipment.
▲ 天花与灯具，ceiling and light ©毛伟伟
▲ 天花细节，details of the ceiling ©毛伟伟
▲ 扁通与吊挂的灯具，Flat and hanging lamps ©樊钊明
▲ 集成在一侧的线管与线槽，integrated cable ducts and trunking on one side ©毛伟伟
空间之外我们设计了多样的艺术家具，以基本几何体为范本，用多维度的切割的手法创造了沙发，地毯，展示台。用C型钢，H型钢，工字钢等建筑材料创造了可移动的龙门架。这些均为可移动的物件，根据需求放置于空间中不同的位置。
In addition, we designed a variety of artistic furniture, using basic geometry as a model, and using multi-dimensional cutting techniques to create sofa, carpet, and display tables. Movable gantries are created using C-shaped steel, H-shaped steel, I-beam and other construction parts. These are movable objects that can be placed in different locations in the space according to different activities.
▲ 沙发，地毯和展示台，Sofa，carpet and display tables ©毛伟伟
▲ 空间中多样的艺术家具，various artistic furniture in the space ©毛伟伟
沙发与地毯放置于空间的中心处，地毯用多边形轮廓和不同长度的棉毛与沙发产生有趣且多样的组合方式，面对十字音响，顾客坐下来休息会有不一样的沉浸式体验。
The sofa and carpet are placed in the center of the space. The carpet was designed as a polygonal boundary and cotton wool of different lengths to create interesting and diverse combinations with the sofa. Facing the cross-shaped audio installation, customers will have a different immersive experience when they sit down and rest.
▲沙发与地毯， sofa and carpet ©毛伟伟
展示台为一大一小两个，小的展示台可以根据不同的切面摆放出不同的角度与形态，从鞋帽到花瓶到品牌手册，适应不同的展示需求，大的展示台更低矮，底部切割出丰富的折面，使其在空间中展现出更多样的姿态。
There are two display tables, one large and one small. The small display table can be placed at different angles , to adapt to different display needs. The large display table is even lower. And the bottom has rich cutting surfaces, making it show more diverse postures in space
▲ 大展示台与空间关系，large display desk and the space ©樊钊明
▲ 大展示台与空间关系，large display desk and the space ©毛伟伟
▲ 小展示台，small display desk ©毛伟伟
▲ 平面，Plan ©毛伟伟
▲ 天花构造，Ceiling ©毛伟伟
项目信息
Project Info
项目位置: 深圳，中国
品牌: Roaringwild 咆哮野兽
时间: 2024
项目情况: 已建成
项目类型: 零售
面积：108㎡
设计单位: 物质组
建筑师: 毛伟伟
施工团队: 深圳市翔麟工程有限公司
摄影: 樊钊明, 毛伟伟
视频:毛伟伟
材料：清水混凝土，镀锌板，不锈钢板，仿石材涂料，玻璃
联系邮箱：objectsgroup@foxmail.com
Location: Shenzhen，China
Client: Roaringwild
Year: 2024
Status: Completed
Program: Retail
Area：108㎡
Architect: objectsgroup
Project Architect: Weiwei Mao
Contractor: Shenzhen Xianglin
Photo Credit: Zhaoming Fan , Weiwei Mao
Video:Weiwei Mao
Materials: Concrete, Galvanized sheet, Stainless steel sheet, Imitation stone paint, Glass
Email：objectsgroup@foxmail.com
