一块巧克力的乌托邦
A Chocolate Utopia
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斑马与巧是一家可可豆深度高端研发机构，探求巧克力制品的差异化创新以创造其无限可能。作为品牌的线下首店，我们将门店定位为复古未来主义，打造具有未来性的新型零售空间。
BAN&CHOC is a premium cocoa research and innovation institution, dedicated to exploring differentiated possibilities in chocolate products. As the brand’s first offline store, the design adopts a retro-futuristic approach to create an innovative and forward-looking retail space.
巧克力排块元素依托构成手法，灵活运用于门头、天花及墙面，翻折的体块极具视觉冲击力，赋予空间强烈的构成感。向外延伸的可可排块，让空间呈现出友好开放的店面形象，吸引更多商场人流。
Inspired by chocolate bar elements, the design flexibly applies modular structures to the storefront, ceiling, and walls. The folding blocks create a visually striking composition, giving the space a strong sense of structure. The outward-extending chocolate bar motifs form an inviting and open facade, attracting mall visitors.
巧克力色与不锈钢本色的搭配，代表着复古与未来的对撞融合，营造既怀旧又前卫的空间氛围。天花部分的巧克力块采用发光灯膜，作为店内的基础照明灯源。
The combination of chocolate brown tones and stainless steel symbolizes the collision and fusion of retro and futuristic aesthetics, creating a space that feels both nostalgic and avant-garde. The ceiling features illuminated chocolate blocks that provide foundational lighting for the store.
排块缝隙内藏有重点区域照明射灯及喷淋等设备装置，以保证空间造型的完整性。店面转角处的LED屏幕，如同时间胶囊镶嵌在立面上，具有造型感的装置屏幕吸引了商场内部大量人流。
Recessed between the blocks are spotlighting, sprinklers, and other essential equipment, ensuring the overall integrity of the design. An LED screen embedded at the corner of the facade resembles a time capsule, drawing attention with its sculptural presence and attracting significant foot traffic from within the mall.
圆形中岛结合品牌的斑马形象，帮助加深顾客印象，强化品牌记忆点。地面与中岛面包柜相接的地方选用同色金属收边，视觉上放大中岛柜台。在岛台右侧设有就餐区，家具的设计继续沿用巧克力元素。流淌的巧克力餐桌与橱窗处流动效果的幕墙装置共同烘托出店内浓浓的可可香气。
The circular central island, integrated with the brand’s zebra motif, reinforces customer memory and strengthens brand identity. Metal trim in matching tones is used where the floor meets the island’s bakery display cabinets, visually amplifying the counter space. A dining area is situated to the right of the island, with furniture design continuing the chocolate theme. Flowing chocolate-inspired dining tables and a curtain wall installation that mimics the movement of melted chocolate together create a rich, immersive cocoa ambiance throughout the store.
项目信息
Project Info
项目名称：斑马与巧BAN&CHOC上海凯德龙之梦全国首店
项目类型：室内，零售与餐饮空间
项目地点：上海市凯德龙之梦A座F1
建成状态：建成
设计时间：2024.8
建设时间：2024.10
建筑面积：68平米
设计单位：WBS里外工作室
联系方式：info@withinbeyond.com
主创建筑师：张哲
设计团队完整名单：张哲，梁济蕾，王啸宇
业主：斑马与巧BAN&CHOC
摄影师：云眠摄影工作室
