il laboratorio del gelato由创始人Jon F. Snyder于2002年在纽约曼哈顿创立，在意大利语中为“冰淇淋实验室”。通过沟通跟了解，希望设计上海港汇1楼的品牌门店。我们研究了他们位于纽约的店铺“冰淇淋实验室”的设计理念，空间以简洁的白色、浅蓝、深蓝和冷金属色组成主色调。吧台和后厨占据了几乎二分之一的空间，全透明的玻璃窗可以让顾客清晰看到店员制作gelato、甜品的全过程。他们希望传达品牌本身纯净有机丰富的品质，品牌与人之间独特的丰富性。
il laboratorio del gelato was founded by founder Jon F. Snyder in 2002 in Manhattan, New York as “Ice Cream Lab” in Italian. Through communication and understanding, I hope to design the brand store on the 1st floor of Shanghai Port Hui. We studied the design concept for their New York store, Ice Cream Lab, which features a simple palette of white, light blue, dark blue and cool metallic. The bar and back kitchen occupy almost half of the space, and the fully transparent glass Windows allow customers to clearly see the whole process of the staff making gelato and desserts. They want to convey the pure, organic and rich quality of the brand itself, the unique richness between the brand and people.
炎热的夏季，在吃冰淇淋时候，需要快速对抗冰淇淋融化的过程，充满趣味。在融化与凝固不断摇摆的形状中找寻介入的概念。我们也希望通过材料建构简洁有力的空间力量。
Hot summer, when eating ice cream, you need to quickly fight the melting process of ice cream, full of fun. Find the concept of intervention in the constantly swaying shapes of melting and solidification. We also hope to build a simple and powerful space force through materials.
在72㎡的空间中，除开厨房与操作空间，体验空间还有1/5的14㎡，避免狭长堵塞的空间情绪，我们把空间作为一个融化的大冰块，把厨房跟操作区域可以透明展示的部分全部打开，形成空间的通透性与层次性。
In the space of 72 square meters, in addition to the kitchen and operating space, the experience space is 1/5 of 14 square meters, to avoid the narrow and long blocked space emotions, we take the space as a melting ice cube, the kitchen and the operating area can be transparent display all open, forming the permeability and hierarchy of the space.
操作区域延续到公区地面都采用蓝色的亚克力跟蓝色的水磨石，如同人穿行在巨大冰川之中的行走体验，另外装置墙面，做了灵活吸铁石穿孔墙体，后期满足不同的尺寸层板摆放品牌产品。
From the operation area to the public area, the ground is made of blue acrylic and blue terrazzo, which is like the walking experience of people walking through a huge glacier. In addition, the wall is installed and the flexible magnet perforated wall is made, and the brand products are placed on the laminates of different sizes in the later stage.
在融化中，我们看到地球也正在经历这样一个过程，我们努力通过环保材料和建构方式去表达商业品牌空间的可持续性。
In melting, we see that the Earth is also going through such a process, and we strive to express the sustainability of commercial brand space through environmentally friendly materials and construction methods.
项目信息——
项目名称：ILDG 「il Laboratorio del Gelato」
项目地址：上海市，徐汇区港汇
项目类型：品牌店铺设计
设计内容： 室内 家具 灯光 装置设计
规模面积：72㎡
设计时间：2023.07—2023.09
施工时间：2023.09—2023 . 12
设计单位：序态设计研究室
设计团队：杨添堡 ，王鹏一，刘芮昕，高凡雅，孙志伟，黄维董
室内施工: 普涥工程（上海）中心 + 安迪道具
材料：艺术涂料，亚克力，玻璃，金属，意大利AGG 水磨石
摄影师 ：WOOOOW STUDIO
Project Name: ILDG “il Laboratorio del Gelato”
Project address: Ganghui, Xuhui District, Shanghai
Project type: Brand store design
Design content: interior furniture lighting installation design
Size: 72 square meters
Design time: 2023.07-2023.09
Construction time: 2023.09-2023.12
Design unit: Sequence Design Laboratory
Design team: Yang Tianbao, Wang Pengyi, Liu Ruixin, Gao Fanya, Sun Zhiwei, Huang Weidong
Interior construction: Puheng Engineering (Shanghai) Center + Andy Props
Materials: Art paint, acrylic, glass, metal, Italian AGG terrazzo
Photographer: WOOOOW STUDIO
