澁澤龍彦在随笔《石の夢》中写道：
“石は源泉への回顧を表すシンボルではなかろうか”
“石，难道不是对于溯源的象征吗？”
Tatsuhiko Sozawa wrote in his essay “Dream of Stone”,
‘Isn’t the stone a symbol of reminiscence to the source?’
对于空间的塑造灵感，是否也可以回归最朴实的源头，从中捕捉到接近原初的喜悦，是我们设计之初的自问。以雕刻师的角度改变空间，创造让人感知到生命力的表现，是本次设计的切入点与目标。
When it comes to inspiration for shaping the space, can we return to the most simple source and capture the joy close to the original? This is the question we asked ourselves at the beginning of the design. Therefore, changing the space from the perspective of a sculptor and creating a performance that makes people feel the vitality is the starting point and goal of this design.
空间的品格和温度已成为品牌体验的重要连接点。BON.APPETIT(简称BA）。
The quality and temperature of the space have become important connecting points for brand experience. BON.APPETIT (abbreviated to BA).
作为一家有独特理念的烘焙品牌，提出了“面包有生命”的品牌理念，亦是深具哲思的坦诚宣言。这一点也使得品牌从产品到空间都不断追溯着源头所带来的灵感，并持续创造新的可能。
As a baking brand with a unique concept, BA has put forward the brand concept of “bread has life”, which is also a frank declaration with deep philosophical thinking. Additionally, this also enables the brand to constantly trace the inspiration brought by the source from products to spaces, and continue to create new possibilities.
01.溯源 / 问石初探
01. Tracing the origin/ A Preliminary Study on the Stone
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首先将整个空间作为一块原石进行审视，石头本身是粗粝的原生的，然而世间却不会有同一块一样的石头存在。空间本身也具备这样的可能性，经过设计的塑造，也会传递出独一无二的气息与品格。选择以石为题也顺应着品牌对于“自然本真”的味觉追求，空间感连接着BA品牌的纯粹理念。
Firstly, the entire space is examined as a piece of raw stone. The stone itself is rough and original, but there is no two identical stones in the world. Secondly, the space itself also has such possibilities, and after being shaped by design, it will also convey a unique atmosphere and character. Thus, the choice of stone as the theme conforms to the brand’s pursuit of “natural authenticity”, and the sense of space is also connected to BA’s pure concept.
02.雕刻 / 洞状空间
02. Sculpturing/ Hole-like space
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“石は作品ではないのである。石は芸術の対象ではなくて、おそらく魔術の対象なのである”——《石の夢》
“石材本身既不是作品，也不是艺术的对象，恐怕是魔术的对象吧。”
‘The stone is neither a work of art nor an object of art, instead, it is an object of magic.’ —“Dream of Stone”
英国雕塑家Matthew Simmonds的作品也给予了我们更为具像化的灵感。
The works of British sculptor Matthew Simmonds also give us more concrete inspiration.
以简明的雕刻方式创造出柔和的负空间。从最外的立面开始便是切割出的弧面形态，改变商场街区过于统一的硬朗边界。这也是与顾客最初相识的界面。走进店中，向内连续地切割出有深度的洞状空间，同时弱化了不可移动的承重柱体，使得空间形成新的形态。让“雕刻”出的负空间流入空气，仿佛风蚀后的洞石。以雕刻入形，使其变成可以承载功能的“有用之器”。
Creating soft negative space with simple carving, which changes the overly uniform and rigid boundaries of the shopping mall, as the outermost facade is cut into a curved shape. This is also the interface where you first meet your customers. By walking into the store, a deep hole-like space is continuously cut inwards, while the immovable load-bearing columns are weakened, giving the space a new shape. Making the carved negative space flow into the air, just like the travertine after wind erosion. By carving into the shape, it becomes a valuable tool that can carry functions.
03.细语 / 粗粝与含蓄
03. Whispering / Rough and reserved
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在成型后的空间中，还需要更为适度的理念呈现。运用多处原生石材进行铺设。外立面上用切割的原石作为BA品牌宣言的背景，是石之语也是匠心之语。用粗粝的石皮拼接出整块墙面与精细的画框作为一体，呈现品牌的标识。
In the formed space, a more appropriate concept presentation is needed, hence a variety of raw stones are paved. Moreover, the cut raw stone on the facade is used as the background of BA’s brand declaration, which is also the language of stone and the language of craftsmanship. Furthermore, the entire wall is spliced together with rough stone skin and the fine picture frame is integrated as a whole, presenting the brand logo.
墙面选用了接近石材色质的手工艺术漆，为整个空间付上统一的色调和丰富变化的细节质感。在留白之中嵌入凹陷雕刻的品牌标志，含蓄的将品牌基因与空间主题紧紧相连。
The wall is painted with handmade art paint that is close to the color of stone, giving the entire space a unified tone and rich and varied detail texture. Apart from this, the brand logo is embedded in the blank space, implicitly linking the brand genes with the theme of the space.
04.空间与品牌的生命力
04.The vitality of space and brand
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将自然命题的感性与品牌设计的目的性共谋和谐，是本次设计过程中的主要线索。选择具有原始性的石为起点，对应品牌对于“本真食材”的坚持，用设计的创意回应品牌的“匠心烘焙”，由此建立起设计与品牌内涵的紧密关系。
The main clue in this design is to combine the sensibility of the natural proposition with the purpose of brand design. As the starting point, the choice of raw stone corresponds to the brand’s insistence on authentic ingredients. Additionally, the design creativity is to respond to craftsmanship baking, thereby establishing a close relationship between design and brand connotation.
这一路径促使着空间力求呈现饱满的生命力与品牌理念的转译，最终给予顾客一处具有独特品格的空间，并建立对于品牌更为深刻的认知与记忆。
This design also prompts the space to strive to present full vitality and brand concepts, ultimately giving customers a space with unique character and establishing a deeper understanding and memory of the brand.
项目信息——
项目名称：「BA」烘焙 品牌空间设计
项目时间：2024.05—2024.09
项目地点：重庆市江北区国金中心IFS 1F123B
项目面积：110㎡
设计方：勉强设计事务所
项目设计：黎俊波 唐文琦 余思静
空间摄影：日野摄影工作室
主要材料：艺术漆 花岗岩 大理石 莱姆石
艺术漆施工团队：重庆大屿山科技有限公司
Project Name: [BA] baking brand space design
Duration: 2024.05-2024.09
Location: 123B 1F in ChongqingIFS, Jiangbei District, Chongqing
Area: 110㎡
Designer: Whatever Design Office
Project Design: Junbo Li, Wenqi Tang,SijingYu
Space photography: RIYE Photography
