建筑的艺术在于把人类外在本无精神的东西改造成为表现自己精神的一种创造——黑格尔
2023年10月，D&M接洽了苏州光明眼科医院的设计邀约。该院位于苏州自贸区湖西CBD中心，是园区首家依照国家二级眼科专科医院的标准建设的现代化医疗机构，医院共设三层面积近4000平方米。
In October 2023, D&M was approached to design the Suzhou Bright Eye Hospital. Located in the center of Huxi CBD in Suzhou Free Trade Zone, the hospital is the first modern medical institution in the park to be built according to the standards of a national level 2 eye specialty hospital, with three floors covering nearly 4,000 square meters.
在体验为主的新商业时代，传统医疗机构的呆板固化的单一功能展陈思维正被摈弃。如何在竞争激烈的苏州眼科市场脱颖而出，成为国际一流的眼科医院，唯有在医疗设备与医资力量同质化的基础上，进行“创新眼科服务体验”上的全新赋能方能一骑绝尘。
In the experience-oriented new business era, the traditional medical institutions of the stagnant solid single-function exhibition thinking is being abandoned. How to stand out in the fiercely competitive Suzhou ophthalmology market and become an international first-class eye hospital, only on the basis of homogenization of medical equipment and medical personnel, the new empowerment of “innovative ophthalmology service experience” can ride on the road to success.
苏州作为“江南文化”的核心载体，自然生态与人居文化的融合美轮美奂，是形成独有城市文化的空间重塑考量。
As the core carrier of “Jiangnan culture”, Suzhou is a beautiful fusion of natural ecology and human culture, which is a spatial remodeling consideration for the formation of a unique urban culture.
颠覆与消解传统的医疗空间布局，引入体验导向空间价值思维，重新定义新商业时代下的医疗人文关怀空间。
It subverts and dissolves the traditional medical space layout, introduces experience-oriented space value thinking, and redefines the medical humanistic care space in the new commercial era.
入门处的一级视野为“希望之瞳”的视觉锤创意道具设计，旨在强化“光明眼科”的核心价值观，传统的一级功能性的导诊台被设计并移为二级视野。
The first level of vision at the entrance is designed as the visual hammer of “pupil of hope”, which aims to strengthen the core value of “Bright Ophthalmology”, and the traditional first level of functional guidance desk is designed and moved to the second level of vision.
“希望之瞳”：柔与刚的对话，肌理与光感的融汇贯通，将原本功能性的一级视野区域和电梯区域转变为精神场域，并巧妙将室内与室外的花园串联为一体，形成了商业与自然的自洽语境。
“pupil of hope”: the dialogue between softness and rigidity, the integration of texture and light, transforming the originally functional first-level vision area and elevator area into a spiritual field, and cleverly connecting the indoor and outdoor gardens into one, forming a self-concordant context between business and nature.
导诊台椭圆形一体成型的上下结构互为呼应，原本突兀的立柱成为“安全的精神支柱”隐语，极简开放性释放空间的空灵感。天花的弧与直塑形意喻着严谨的次序感。
The oval-shaped top and bottom structures of the consultation desk echo each other, and the originally abrupt columns become a cryptic phrase for “spiritual pillar of security”, releasing the inspiration of the space with minimalism and openness. The curved and straight shape of the ceiling symbolizes the sense of strict order.
休憩等待区群组沙发在淡化医疗属性的同时，更增添城市会客的悠闲惬意。
The sofas in the waiting area group downplay the medical attributes while adding to the relaxation and coziness of the city’s guests.
自然光的引入，简洁有序的镜展区更显光明宁谧。
With the introduction of natural light, the simple and orderly mirror exhibition area is more bright and tranquil.
“光之隧道”的通道设计，消解了原本乏味的步进，激发探究与好奇心。
The “Tunnel of Light” is a passageway designed to dissipate the tediousness of walking and to stimulate inquiry and curiosity.
巨大穹顶天花下的“百变空间”：集寓教、会议、展示、沟通为一体的“百变空间”，灵活多变组合让城市社交属性buff叠满。
The “Hundreds of Variable Spaces” under the huge dome ceiling: the “Hundreds of Variable Spaces” integrating education, meeting, exhibition and communication, and the flexible and variable combinations make the city’s social attributes stacked with buffs.
移步换景：室内室外的景观瞬间切换最大可能消解空间的单一性。
Move and change the landscape: the landscape of indoor and outdoor instantly switching to maximize the possibility of dissolving the monotony of space.
现代商业与城市文化的和谐共存。商业的功利性被淡化，城市的文化与精神自然植入，删繁就简的空间语言与故事，“有趣的体验”更在意顾客内心的细微感受与体验。
Harmonious coexistence of modern business and urban culture. The utilitarian nature of business is diluted, the culture and spirit of the city are naturally implanted, the spatial language and story are simplified, and the “interesting experience” pays more attention to the customer’s inner subtle feelings and experiences.
大通道的洄游动线设计，清晰且醒目的导视设计，弥漫着对中老年患者的友好：无论在行进的舒适性亦或是寻诊、结算、取药等的识别便利性。
The design of the migratory movement of the large corridor and the clear and eye-catching guide design are friendly to the mid ying the patients in searching for diagnosis, settling the bill, and picking up the medication.
大面积的白色述说着纯粹与松弛，与色彩缤纷的各式沙发组合形成撞色，意味着生活方式的多彩多姿与趣味性。
The large area of white speaks of purity and relaxation, and the colorful combination of various sofas creates a clash of colors, implying a colorful and interesting lifestyle.
以严谨高效的空间功能与动线讲述专业。
Telling professionalism with rigorous and efficient spatial functions and movement lines.
以宏观的简美与微观的创意体验让顾客自由徜徉其中。
The macroscopic simplicity and microcosmic creativity of the experience allows customers to wander freely.
极简的空间美学向来为青年人所喜爱推崇，松弛有度的空间布局彰显处医学严谨的次序感，漫游其中，挑深感与纵深感释放出浓郁的精神气息：既开放又私密，既简约又丰富。
Minimalist spatial aesthetics has always been loved and respected by young people, the relaxed spatial layout highlights the sense of medical rigor in the order of roaming in which the sense of depth and depth of the release of a strong spiritual atmosphere: both open and private, both minimalist and rich.
东方美学的茶水间，极简精致的人文关怀气质。
Oriental aesthetics of the pantry, minimalist and refined humanistic care temperament.
井字天花：采用现代建筑设计的平顶凹式井字天花手法，释放更大的纵向空间，消弭压抑感。
Tic-tac-toe ceiling: The modern architectural design of flat-roofed concave tic-tac-toe ceilings releases more vertical space and eliminates the sense of oppression.
导视系统
LOGO与导视扁平化的视觉设计，空间语言的理性感知更为显性。场域内外的情境塑造凸显空间美学的本真。
With the flattened visual design of LOGO and visual guide, the rational perception of space language is more explicit. The shaping of the situation inside and outside the venue highlights the true nature of the aesthetics of the space.
苏州光明眼科，共享全球眼科科技，创建一流的国际眼科医院，以＂专业、稳重、亲切、诚实＂的品牌形象，助力广大市民＂发现更美视界＂！
Suzhou Bright Ophthalmology, sharing the global ophthalmology science and technology, to create a first-class international eye hospital, with “professional, stable, friendly, honest” brand image, to help the general public “find a more beautiful vision”!
D&M店与面，秉承“有趣的体验”为设计理念，深耕商业空间、零售空间、品牌视觉领域的体验创新设计。公司业务遍及亚太区，具备国际化视野与思维。我们致力于提供专业而精准的高价值服务，协助客户打造最顶级的全新商业空间。
Embracing the design concept of engaging experiences, D&M specializes in experience innovation design in the fields of commercial space, retail space and brand vision. We boast a large market covering the entire Asia Pacific region. With a global vision and mindset, we are committed to providing professional and precise high-value services to help clients create the best unique commercial space .
项目信息——
项目名称：苏州光明眼科医院
项目业主：苏州光明眼科医院有限公司
设计方：店与面（广州）创意设计有限公司
设计师团队：邱启平、李东辉、袁善铭、刘伟燕、林涛、李帆、盛威
甲方团队：林云云、徐雯蓉、苗亚州、姜玉波、黄勇
工程管理：周志勇、陈康林
工程单位：苏州大千名门建设科技有限公司
装置艺术：广州玖艺装置艺术有限公司
家具定制：苏州弗迪斯家具有限公司
公司网站：http://www.shopvmd.com/
项目地址：中国 江苏
完成时间：2024年3月
建筑面积：2100㎡
视觉&传媒管理：李帆、盛威
摄影：吴鉴泉
撰文：袁善铭
Project Information——
Project Name: Suzhou Bright Eye Hospital
Project Owner: Suzhou Bright Eye Hospital Co., Ltd
Designer: D&M (Guangzhou) Creative Design Co., Ltd
Designer Team: Qiu Jacky, Li Donghui, Yuan Shanming, Liu Weiyan, Lin Tao, Li Fan,Sheng Wei
Party A’s team：Lin Yunyun, Xu Wenrong, Miao Yazhou, Jiang Yubo,Huang Yong
Project Management: Zhou Zhiyong, Chen Kanglin
Engineering unit：Suzhou Daqianmingmen construction technology Co., Ltd
LtdInstallation art：Guangzhou Nineart Installation Art Co., Ltd
Furniture customization：Suzhou Fordis Furniture Co., Ltd
Company website: http://www.shopvmd.com/
Project Address: Jiangsu, China
Completion date: March 2024
Building Area: 2100 m²
Visual & Media Management: Li Fan, Sheng Wei
Photographer: Wu Jianquan
Written by: Yuan Shanming
