过去与未来的交响曲,由Q&A Studio打造

A Symphony of Past and Future, Crafted by Q&A Studio

在与中国领先的茶饮品牌喜茶开创性的合作中,Q&A Studio在上海揭开了喜茶龙华店的面纱——这是一个历史创新无缝融合、自然与技术交融的空间。

In a groundbreaking partnership with HEYTEA, China’s trailblazing tea drink brand, Q&A Studio unveils the Longhua Store in Shanghai – a space where history and innovation seamlessly converge, and nature melds with technology.

喜茶成立于2012年,总部位于深圳。在创立之初就中国茶饮界迅速崭露头角,成为该领域的潮流引领者,品牌仅在中国就拥有1000多家门店,并扩张至新加坡和英国。该品牌以中式灵感美学和颠覆性的饮品配方而闻名,是当代潮流生活方式的典型。

Founded in Shenzhen in 2012, HEYTEA quickly skyrocketed to become a trendsetter in China’s beverage landscape, boasting over 1,000 locations in China alone, with a footprint expanding to Singapore and the UK. Known for its modern aesthetics and game-changing drink concoctions, the brand epitomizes contemporary lifestyle.

这家最新的店铺坐落在上海著名的龙华寺旁,它不仅是一个茶饮空间,也是一个强调中式灵感的设计门店。对古代寺庙及其周围水景的广泛历史研究和艺术重建为Q&A Studio的概念核心。

Nestled next to Shanghai’s esteemed Longhua Temple, this newest store is more than just a retail space; it’s a design haven. Extensive historical research and artistic reconstructions of the ancient temple and its surrounding waterscape served as the conceptual nucleus for Q&A Studio.

店面的外观反映了寺庙的波状轮廓,就像昔日环绕其周边的已失去的河流一样。设计巧妙地将传统形状与现代材料——微水泥和钢铁、混凝土瓷砖、木材和霓虹灯光结合在一起,创造了古老与现代、自然与人造的和谐融合。

The store’s façade mirrors the undulating contours of the temple, as reflected in the long-lost river that once graced its perimeter. Artfully blending traditional shapes with modern materials—microcement and steel, concrete tiles, wood and neon lights—the design crafts a harmonious blend of antiquity and modernity, nature and man-made.

茶叶和木材等有机元素的点缀渗透在空间中,为其注入了温暖的感觉,并将顾客体验扎根于产品的根源。门店的每一处都经过精心设计,体现了喜茶品牌和Q&A Studio共同的突破性设计和以客户为中心的理念。

Touches of organic elements like tea leaves and wood accents pepper the space, infusing a sense of warmth and grounding the experience in the product’s roots. Every inch of this oasis is meticulously designed, down to the last detail, embodying HEYTEA’s and Q&A Studio’s mutual ethos of groundbreaking design and customer-centric experiences.

走进喜茶龙华店,你不仅仅是在品茶,你是在踏入一个由Q&A Studio精心编织的过去、现在和未来的生动画卷。

Stepping into the Longhua Store you’re not just grabbing a tea—you’re stepping into a living tapestry of past, present, and future, meticulously woven by Q&A Studio.

项目信息——

设计方: Q&A Studio

设计团队: Gianmaria Quarta, Michele Armando, Lorenzo Trucato, Carlin Sun, Xinyi You

客户: 深圳市美西西餐饮管理有限公司

项目地址: 中国上海

项目面积: 30 sqm

完成实践: 2023.09

摄影: HeyTea

Project Information——

Design: Q&A Studio

Design team: Gianmaria Quarta, Michele Armando, Lorenzo Trucato, Carlin Sun, Xinyi You

Client: Shenzhen Meixixi Food and Beverage Management Co., Ltd.

Location: Shanghai (China)

Built area: 30 sqm

Completion: September 2023

Photographer: provided by HeyTea team