堤由匡建筑设计&北京鸣意品牌设计 | ASICS上海尚贤坊旗舰店

本项目位于上海最发达的淮海中路一带，1921年建成的西班牙巴洛克式历史建筑群中，运动品牌ASICS决定在这里开旗舰店，我们通过竞标获得了提名。上海里的大都市，民国时代的西式建筑，来自日本的运动品牌。在多种价值观的混合中寻求普遍性，我们对项目的理解是创造一个持久生命力的空间。

In the Huaihai Middle Road area, which is the most developed area in Shanghai, there remains a Spanish Baroque-style historical buildings built in 1921. The sports brand ASICS decided to open a flagship store here, and we were nominated through a competition. The metropolis of Shanghai, the Western-style buildings of the Republic of China era, and the sports brand from Japan. Our greatest goal was to create a powerful space that could have universality in the midst of a mixture of diverse values.

现存建筑为三层，内部二次分隔，结构复杂，前后高低不一。我们专注于如何吸引大众至商铺和楼上的休闲空间，我们拆除了所有分隔前后的墙壁，做成大的敞开空间以便可以四处活动。

The existing building was a three-story building divided into small rooms, and had a complicated structure with different heights in the front and back. We focused on how to invite customers to the back and upstairs. We removed all the walls separating the front and back to make it possible to move around as a skip floor.

一楼以鞋子展示为主。意识到以科技为后盾的产品适合的工业空间，我们采用了水磨石、木丝水泥板、镜面不锈钢、木纹印花铝百叶等工业产品，并在墙上安装了LED显示屏。鞋柜部分由木丝水泥板制成的半圆形墙壁覆盖，产品展示在发光的亚克力板上。发光的亚克力面板在镜面不锈钢制成的天花板上重复出现，营造出未来感的销售区。后面有一个试衣间，压纹不锈钢被蓝白色的灯光照亮，让人有一种置身于大海中的神秘体验。

On the first floor, the shoes are mainly displayed. Aware of the industrial space suitable for products supported by technology, industrial products such as terrazzo, wood wool cement board, mirror surface stainless steel, aluminum louver with wood grain print were used. The shoe section is covered with semi-circular walls made of wood wool cement boards, and products are displayed on luminous acrylic boards. Luminous acrylic panels are repeated on the ceiling made of mirrored stainless steel to create a futuristic sales floor. There is a fitting room in the back, where the embossed stainless steel is illuminated with a bluish-white light, and you can have a mysterious experience like being in the sea.

二楼是与生活方式相匹配的服装楼层，所以我们的目标是一个相对平静的空间。天花采用木丝水泥板和木纹铝材制成的格子天花，在天花附近安装线条灯，营造运动品牌活力又时尚的形象。半层区域是一个活动空间，每个季节都有不同的主题，并通过带有玻璃架子的透明固定装置与销售区域隔开。

The second floor is an apparel store that matches lifestyles, so we aimed for a relatively calm space. The ceiling is a coffered ceiling made of wood wool cement board and wood grain aluminum, and line lighting is installed at the edge of the ceiling to create the image of a sports brand’s dynamism. The half-floor area is an event space with a different theme for each season, and is separated from the sales area by transparent fixtures with glass shelves.

三楼是利用现有建筑结构的VIP活动体验空间。与一楼和二楼不同，该空间结合了胡桃木和黄铜，营造出平静的氛围。黄铜色的金属格栅被拉伸在天花板上、螺旋楼梯周围、显示器的背板上等，灯光给人一种柔和、奢华的感觉。这是一种怀旧的空间，与西班牙巴洛克风格的外观相协调。

The third floor is an event space for VIPs that utilizes the structure of the existing building. Unlike the 1st and 2nd floors, the space combines walnut and brass to create a calm atmosphere. Brass-colored expanded metal is stretched on the ceiling, around the spiral staircase, on the back panel of the display, etc., and the lighting gives it a soft, luxurious feeling. It is also a nostalgic space that harmonizes with the Spanish Baroque style of the exterior.