ZHIZHI CHA 之之茶
ABOUT ZHIZHICHA
“ZHIZHI CHA”, founded in Wuhan in 2009, is now part of Wuhan Jiangchuangweilai Catering Management Co., Ltd. The milk tea section of the company was born on a beautiful campus, Huazhong Agricultural University. In 2009, the first store was named ZOO MILK TEA.
之之茶「ZHIZHI CHA」，2009年创立于武汉，现隶属于武汉江创味来餐饮管理有限公司，公司奶茶板块诞生于一所美丽的校园，华中农业大学，2009年第一门店起名ZOO MILK TEA。
Iocation·坐标
Plan
Analysis chart
▲ SHIYAN hiyan Huayue City Commercial
▲平面图
ZHIZHI CHA and Zones Design have completed a brand new ZHIZHI CHA tea shop in Shiyan, China. With fresh milk mainly combined with seasonal fruit mixed tea and pure tea, the design replaces ZHIZHI CHA’s brand tea green and local elements as an extension of the design.
ZHIZHI CHA和众舍设计事务所在中国十堰完成了一家全新的ZHIZHI CHA茶饮店。以新鲜的牛乳为主配合时令水果混合茶及纯茶，设计选用了ZHIZHI CHA的品牌茶绿色及在地性元素为基础延伸设计。
Logical·逻辑
Hazy
and Light
The venue is placed on the street side of the mall on the 1F, creating two lines of movement between the outer court and the inner court. Therefore, we hope to remove the lintel of the inner court so that the top surface is visually on the same horizontal line. The entire infield plan is divided into three parts, the running water console, the dim grille, and the glowing eaves.
场地置于商场1F靠街边的铺位，生成了外场与内场两条动线，由此我们希望去除内场的吊楣，使顶面在视觉上处于同一水平线。将整个内场方案被切分成了三个部分，流水的操作台、朦胧的格栅和斑驳的夯土、发着光的屋檐。
Contradictory·矛盾
Brand color
Rammed earth
In terms of the space tone, inspired by the brand’s tea-green series, it is blended into low-saturation gray-green and placed in the upper space. Through the combination of light body BOX and mirror surface, a light visual experience similar to “suspended” is created. In the lower part of the space, rammed-earth slab walls and gray grindstones with diametrically opposite rough textures are used. The design attempts to dismantle the space fragments and use a contradictory visual technique to lay out the oriental intent in line with contemporary nature and imagination
.在空间基调上，受到品牌茶绿色系的启发，将之融和为低饱和度的灰绿置入上部空间，通过和光体BOX、镜面的结合，营造一种近似“悬浮“的轻盈视觉感受。空间下部则选用截然相反的粗粝纹路夯土板墙体及灰色磨石，设计试图通过拆解空间碎片，用一种矛盾的视觉手法，铺陈出符合当代自然与想象的东方意向。
Drama·戏剧
Brand color
Rammed earth
This project is designed with the concept of “Nature·Rhythm”, breaking the original spatial pattern, trying to build an orderly visual element, and using modern design language to try to establish a contemporary and abstract “Oriental intention” approaching nature and abstraction from materials and lighting. . The design team hopes to derive a contrast and conflicting sensory experience on the facade space through the gradient of colors and the touch of the space, creating a rich and unified spatial expression.
本案以“自然·律动“的概念展开设计，打破原有空间格局，尝试通过构建秩序化视觉元素，利用现代设计语言尝试从材料、灯光上建立一种趋近自然、抽象的当代“东方意向”。设计团队希望在立面空间上通过颜色的渐变与空间的触感上衍生出对比、冲突的感官体验，营造丰富且统一的空间表情。
项目信息——
地点 ： 十堰市华悦城1F
室内面积 ： 80平方米
室内设计团队 ： ZONES DESIGN
设计总监 ： 王辉
项目团队 ： 王辉、戴奇伟、李伟军、张天丽
设计期 ： 2020.10- 2020.11
施工期 ： 2020.11-2020.11
材料 ： 绿众木、龟一水磨石、迪高材料
灯具 ： 石客照明
摄影 ： 云央视觉 – 汪海波
Project information——
Location ： 1F, Huayue City, Shiyan City
Net Area ： 80㎡
Interior Design ： ZONES DESIGN
Director ： Wanghui
Design Team ： Wanghui, Daiqiwei, LIweijun, Zhangtianli
Design Period ： 2020.10 -2020.11
Construction Period ： 2020.11- 2020.11
Materials ： Greenzone、Guiyi Terrazzo、EYE-D-CIRCLE
Lighting ： SIKI
Photography ： Yunyang Vision-Wang Haibo
