TALAS-beer-branding-hisheji (19)

TALAS挪威中心城市哈马尔的一个啤酒品牌,不过我们要说的不是啤酒,而是关于它的包装

TALAS-beer-branding-hisheji (21)

Talas是当地话“再聊”的意思,设计师抓住这个主题,将它延伸开来,用印有当地掌故的报纸作为包装,并且把组成品牌的字母,用黄铜经手工打造成不同造型的开瓶器

TALAS-beer-branding-hisheji (20)

开启一瓶啤酒,就同时打开了人们的话匣子,大家边喝啤酒边愉快地谈天说地。没有话题吗?喏,酒瓶的包装上都给你准备好了,聊聊咱当地的事儿,那是再自然不过了。

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TALAS-beer-branding-hisheji (1)