序态设计研究室|KNOWIN 潮流实验室

2021年KNOWIN第一次来到北京，选择了最有活力的潮流聚集地–更新场。场地位于地下二层，空间本身拥有消防逃生通道的作用。我们在满足店面展示的前提下，需要保证消防逃生的灵活性。思考潮流本身，应该用开放，变幻的活力热情拥抱，我们协助KNOWIN以全新的姿态出现在更新场，于是截取了潮流本身“如星河般变幻”空间概念，并将其呈现在更新场的场地面前！
同时结合场地夹于两个中庭中间的特性，将门店内部空间最大化地开放给公共交通，将门店还给公共空间的同时最大化地宣示了KNOWIN的到来。

In 2021, KNOWIN first enters Beijing.The New, as the landing area, is also the most vibrant trendy spot. Located at Lower Ground Floor 2, the site itself functions as fire escape. We try to help KNOWIN show off itself with a completely new look, so that we cut out a piece of “fashion trend that constantly changes like the Milky way”, and present this “trend” in a physical way.

The site locates between two atriums, and we ultimately utilize this peculiarity, bringing most footfall to our store and shaping this store as a “tunnel”. By doing this, we have given back the store to the public and announced the landing of KNOWIN loudly and clearly.

▲概念拼贴 Concept collage

▲北入口 Entrance form the North

顺畅的曲线暗示了人流动向的同时最大化潮鞋展示，并且给中央留下了足够的空间创造试衣间、试鞋区和潮服展示。
The smooth curve impliescustomersmovement and maximizes theshoes display.Therefore, the central zone can getenough space for fitting room, fitting area, and clothing display.

▲中央潮鞋展示装置和延续的大面积鞋墙 Central shoes display installation and a giant shoes wall

▲中央潮鞋展示装置助力新品发布 Central shoes display installation enforces the lunch of new products

巨大且延续的鞋墙，让消费者看到更多可能性的同时，提供了更灵活的路径和更多的社交可能性。
The giant and continuous shoes wall allows consumers to see more possibilities, and provides more social traffic.

▲试衣间结合内容发布和DP点 Fitting room cooperating with LED and display spot

▲开放的试鞋区和挂通 The open shoes fitting zone and clothes display

组合式挂通，可根据成列需要组合成 S型或多个C型，在专区推广的情境下提供更好的场所感。
Combined type clothing display can be assembled as S shape or multiple C shapes, which will provide a better sense of place when KNOWIN cooperates with brand partners.

▲潮服展示墙 Clothes display wall

▲收银柜台和隐藏店内仓 The checkout counter and hidden storage

▲丰富的材料运用 Various matterials

▲多层次的空间组合 Layering spaces

▲空间细节 Details

公区Pop-up，兼具了社交、展示、售卖和仓储的需求。KNOWIN成为中庭里最聚合的存在。
The Pop-up area combine the demands of social, display, sales and storage. KNOWIN has become the most mixed existence in the atrium.