店与面 | 美的智慧小电超级体验店

美的智慧小电超级体验店，选址于重庆人气商圈解放碑。

Midea smart small appliances super experience store,the site is located in the popular business area of JieFangBei in Chongqing.

本案空间借鉴太空舱的科技未来感，大面积运用银河蓝、陨石灰等太空元素。设计团队重组设计语言塑造智能化、场景化的空间，集合了年轻群体对智慧生活的所有美好冀望。欢迎来到美的“太空舱”，启幕智慧生活之旅。

The space draws on the scientific and technological future of the capsule,large area of use of the Galaxy blue, meteorite ash and other space elements.The recombination of design language creates an intelligent and scene-based space.It gathers all the good hopes of young people for intelligent life.Welcome to the Midea “space capsule”, the curtain of the intelligent life journey.

01 序章跃入神秘世界

Prologue Leap into the mysterious world

浩瀚宇宙，星河灿烂。承载我们对未来的遐想，也指引着我们去探索未知。

The vast universe is full of stars.Carrying our reverie for the future,it also leads us to explore the unknown.

公元2021年，飞船穿越层层星云。正寻找智慧新生活的您，在昏昏沉沉中醒来，揉了揉眼睛，定神一瞧，眼前是一个展开的太空舱。

In 2021 A.D.,the ship traversed layers of nebulae.You are looking for a new life of intelligent,I woke up in a groggy state and rubbed my eyes.A moment’s concentration, in front of an unfurled space capsule.

“小电船长”穿过时光隧道来到这里，张开双手对来自地球的朋友们以示欢迎。暖萌IP小电船长，为空间注入活力与温情。每一空间站里，都将有他默默守护的身影。

Small appliances captain travels through the time tunnel to get here,open your hands to welcome our friends from the earth.Warm IP small appliances captain, inject vitality and warmth into the space.Every space station, there will be his silent guardian figure.

为空间创造一个专属IP，不止于视觉愉悦的美学输出。强黏度的潮萌互动IP，触发消费者的情感共鸣，也让空间更具辨识度和精神力。

Create an exclusive IP for the space,not just the aesthetic output of visual pleasure.Strong viscosity of Chaomeng interactive IP,trigger the emotional resonance of consumers, also makes the space more identifiable and spiritual.

现在一起跟随小电船长的步伐，开启一场美的智慧生活的星际漫游之旅。

Now follow in the footsteps of the captain of the small appliances captain,start an Interstellar tour of Midea smart life.

02 星际探索携热爱而来

Galaxy Exploration Come with love

天穹之下星光璀璨，仿佛所有美好都在此相遇。以喜欢的美好方式去过生活，每一天的日子仿佛都是光亮的。今天满心雀跃地来到美的“太空舱”，怀着好奇去逐一探索生活的更多可能。

The sky is ablaze with stars,it was as if all good things met here.Live your life the way you like,every day seems bright.Today I am happy to come to the “space capsule” of the Midea,be curious to explore and discover more possibilities in life one by one.

隐秘的幸福闯入风味星球

Hidden Happiness. Into the Planet of Flavors.

「智慧烹饪星系」，是一个艺术感与科技感相融的星系。可分别细赏三大星球「智能烹饪机器人星球」「智慧健康烹饪星球」和「智慧精致烹饪星球」。

“Smart Cooking Galaxy”, is a galaxy with a sense of art and technology.Take a closer look at each of the three planets,“Planet of Intelligent Cooking Robots”“Smart Healthy Cooking Planet” and “Smart Fine Cooking Planet”.

缓步流连在设计成星球轨道造型的产品陈列台，智能、便捷、舒适和幸福感等词汇一一在脑海里浮现。

Take a stroll through a display of products designed to look like planetary orbits,words like intelligent, convenient, comfortable and happiness come to mind one by one.

墙面柜采用可移动挡板设计形式，让用户在选购产品时参与到互动中，巧妙设计重新诠释品牌产品的展现方式。

The wall cabinet adopts the design form of movable baffle,let users participate in the interaction when buying products,ingenious design reinterprets the presentation of brand products.

智慧生活可以更美的，总会在某一瞬特别向往家。

Smart life can be more Midea,there will always be a moment of special longing for home.

别样欢喜进入舒净空间

A different kind of joy. Enter the world of comfort and clarity

环境的治愈，是你世界治愈的开始。智能洁净舒适的居家氛围，就是我们最好的情绪疗愈场。

Healing of the environment,it’s the beginning of healing in your world.Intelligent, clean and comfortable home atmosphere,it’s our best emotional healing field.

全新智慧升级后的美的智慧小电终端，通过场景营造“让体验赋能零售”落到实处。在这里，你可以体验到智慧生活带来的更多欢乐。

The new wisdom of the Midea after upgrading the wisdom of small appliances terminals,“Let experience enable retail” is implemented through scene building.Here, you can experience the wisdom of life brings more joy.

在太空舱的智慧星系里，由IP形象衍生来的视觉画面。与空间相融合，构筑丰富的视觉效果。墙柜里色调柔和的木质感背景，大面积浅色仿佛一张留白画布

产品、视觉画面如同前后景般融入画布之中，锻造出空间画面的层次感，赋予消费者更舒适、愉悦的空间体验。

In the intelligent galaxy of the space capsule,the visual images derived from the IP image.Blend with space to build a rich visual effect.Soft wood background in the wall cabinet,large area of light color as if a white canvas.Products and visual images are integrated into the canvas as before and after scenes,forge a sense of hierarchy in the space picture,giving consumers a more comfortable and pleasant spatial experience.

每一细节处的认真，源自对场景氛围体验的更高追求。可升降式电源插座设计，满足实用功能与艺术审美的双重需求。

Carefulness in every detail,from the higher pursuit of scene atmosphere experience. Liftable power outlet design,meet the dual needs of practical function and artistic aesthetics.

「智慧空气星球」「智慧消杀个护星球」和「智慧清洁星球」，突破传统的纯产品展示。从家庭生活场景出发，契合消费者的生活方式需求。全屋智慧洁净，释放双手，把更多时间留给热爱。新选择，新生活，即刻打造属于自己的快乐星球。游览了「智慧烹饪星系」和「智慧居家星系」，是不是被“硬核”到了？开始蠢蠢欲动？

“Smart Air Planet” “Smart Sterilizing Personal Care Planet”and “Smart Clean Planet”, breaking through the traditional pure product display.From the home life scene, to meet the needs of consumers’ lifestyles.Whole house wisdom clean, free your hands and leave more time for love.New choices, new life, instantly create your own happy planet.After visiting the “Smart Cooking Galaxy” and “Smart Home Galaxy,have you been “hardcore”? Are you excited to get started?

美的生活，因你而美。厨房是美好生活方式的实验场。智能电饭煲、炒菜机、空气炸锅，颠覆性技术，深度智能可控。云生态社区，一键式提供味蕾盛宴。

Midea life ,beautiful for you.The kitchen is a laboratory for a better way of life.Smart rice cooker, stir fryer, air fryer,disruptive technology, deeply intelligent and controllable.Cloud ecological community, one-touch to provide a feast of taste buds.

智万物，万物皆可智慧。智能取暖器、空气净化器、除湿机，全屋智慧除尘，净享洁净空间。更懂用户的智能，让智慧生活照进现实。

Smart everything, everything can be smart.Intelligent heater, air purifier, dehumidifier,whole house intelligent dust removal, enjoy clean space.More intelligent understanding of the user, so that intelligent life into reality.

浮生余闲遁入慢生活里

Leisurely life. Escape into the slow life

「饮品空间站」的展示墙上，多彩鲜榨原料有秩序地陈列着，打破单调感，让空间更添冲击力。

The display wall of “Beverage Space Station,colorful freshly squeezed ingredients are displayed in an orderly manner.Break the monotony and make the space more impactful.

健康的鲜榨饮品给予大家的享受，不再局限于品鉴一杯饮品。

Healthy freshly squeezed drinks for everyone’s enjoyment,no longer limited to tasting a drink.

操区、休闲、设备及展陈区功能分明。空间站里的操作台置放多种饮品制作机，满足各消费群体对饮品的个性化追求。从原料、价值、出品等系列过程，浸入式参与唤醒了全感官体验。

The operation area, leisure, equipment and exhibition area are clearly defined. The operating table in the space station is equipped with a variety of beverage making machines.Meet the individual pursuit of each consumer group for drinks. A series of processes from raw materials, value and production,immersive participation awakens a full-sensory experience.

压轴惊喜潜入欢乐秘境

Grand finale surprise. Dive into the secret world of joy

降落在「萌潮空间站」，圆弧形循环通道跃入眼帘，犹如超越时间与空间的“虫洞”，让人遁入梦幻世界暂离日常纷扰。

Landing on this space station,the circular passage of the arc leaps into view.Like a “wormhole” that transcends time and space,let people disappear into a dream world to get away from the daily chaos.

色彩强烈的视觉画面，与太空陨石灰色调的碰撞，让空间更添活跃因子，调动消费者情绪参与体验。

The visual image of strong colors,the collision with the gray tones of space meteorite. Adding an active factor to the space,mobilize consumers’ emotions to participate in the experience.

进入第三消费时代，有内涵的颜值产品更吸引注意力。喜闻乐见的新潮联名爆款，宝可梦、西游、KOKO、捣蛋鬼……从视觉到感官，都沉浸在亲和与童趣感里。创造性概念的实验性空间和行为体验，再一次升华消费者心里的品牌形象。

Entering the third consumption era,a good-looking product with substance attracts more attention.Delightful new trendy co-branded pop-ups,Pokémon, Westward Journey, KOKO, Trickster ……From visual to sensory, all immersed in the sense of affinity and childishness.Creative concept of experimental space and behavioral experience,qnce again sublimating the brand image in consumers’ mind.

03 终章后会有期

Final Chapter. See you soon, dear friends.

在本趟星际漫游之旅，D&M搭建充满想象的场景化空间。营造新奇自由的别样消费感受，让体验赋能零售，释放品牌新势力。

In this trip to the stars,D&M builds imaginative scenic space.Create a new and free consumer experience,let experience empower retail and unleash the new power of brands.

D&M店与面，秉承“让零售创新更有趣有效”的设计理念，聚焦新零售领域的品牌升级以及空间创意体验设计。我们致力于在零售创意领域为不同行业的前瞻性客户，打造最顶级的零售空间创意体验和品牌营销推广的视觉设计。

D&M adhering to the design concept of “making retail innovation more fun and effective” ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different industries,create top-notch visual design for retail space creative experience and brand marketing promotion.