竹工凡木 | 爱仕堡防爆门2020广州设计周展厅

功能之外－回应美学与生活的入户门
Beyond functionality: A door echoing the aesthetics and life

ASHEPOLO爱仕堡为中国入户门领域首屈一指的领导品牌，因应时代需求与价值认知的转变，过去入户门产品着重安全性、功能与性能的思维，近来亦开始重视产品在设计美学的特长，并关注形而上的生活方式。由传统工艺走向未来创意，ASHEPOLP爱仕堡认知到入户门不应只有功能面及安全面的取向，而被赋予一种品味、一种生活方式与价值态度的表征，而这样的价值转化，在DRD设计研究院的商业调研与竹工凡木团队的设计执行协力下，在广州设计周具体呈现。

ASHEPOLO, a leading brand of the door manufacturing industry in China, has responded to the changing perception of the times and values. Apart from the previous thinking of safety, functionality, and performance, ASHEPOLO begins to optimize door products emphasizing design aesthetics and exploring the essence of life. From traditional craftsmanship to modern creativity, ASHEPOLO realizes that door should be not only made with the aspect of functionality and safety, but also be addressed with the notion of living taste, lifestyle, and attitude. ASHEPOLP exhibition concretely presented such values transformation was concretely presented in Guangzhou Design Week 2020 under the cooperation of market research by DRD (Design Research Desire) and the design execution of CHU-Studio.

方圆之间－快时尚的未来潮流概念店
Between the square and circle: A concept store of fast fashion trend

在设计周展会的空间规划中，团队以圆形、退缩、潮流概念店三大特色为主轴进行设计操作。首先在圆形部分，回应展场基地位于两条主动线交会处，三边临走道的特色，团队藉由圆形平面的主空间规画，形塑一个对参访者包容、接纳的场域型态，并以双入口设计让人们得以便捷地出入展区，纾解交会处的人流。而采取圆形平面的展厅设计，也让原属方形的基地让出了四个对外退缩的区域，可以容纳更多的参访者此外，团队特别以「未来潮流概念店」为主题，以年轻、潮流的方向思考橱窗、灯光的设计与材料应用，进而回应新生活方式与快时尚的诉求。

CHU-Studio carried out the space planning under three main characteristics: Circle, Setback, and Concept Store. The site is located at the intersection of two main circulations with three sides exposed to the aisles. The design team set up the circular floor plan with double entrances to create a welcome space to walk through readily and ease the flow during the exhibit. The circular floor plan had also made setbacks from four corners of the square base to accommodate even more visitors. Meanwhile, the CMF design and lightings were all implemented under delicate considerations to ensure an idea of “Trendy Concept Store”, which echoes its glamorous young appearance.

产品思维－不看重风格，而是探索生活方式
Thinking of product design: Motivated by lifestyle exploration

展场以四根具结构功能的圆柱支撑，强化玻璃界面内为大型展柜分别展示「艺术」与「运动」两种不同生活方式下的四款设计师入户门。事实上，团队除了操刀空间规画，也设计了展间内四款全新的入户门，由时下年轻族群的需求找灵感，透过调研发现当今主力的Y、Z世代追求的并非风格本身，而是一种自我态度的彰显，而这种态度最常表现在对潮流艺术的品味与轻运动的喜好上。品味艺术系列强调对纹理的重视，以皮革呈现的拉手，让使用者可依个人喜好选配色泽、纹理与粗细质地，表面处理也有不同材质、触感的编织毯与珍珠白喷漆，让门板也能有细致的肌理变化。轻运动系列以曲线的动态线条相互交织，在表面Z轴上呈现高低起伏，形成具有韵律感的动态变化，藏青蓝为底的色彩应用，结合金属线条的七彩色泽，展现出丰富的律动节奏。

The overall structure supported four tempered-glass columns, which display four designer’s collections in two different series- Artistic Series and Sporty Series. Inspired by the generation Y and Z, who pursue their attitudes, the team also developed the Artistic Series and Sporty Series of door products to reflect this phenomenon. Emphasizing the texture of material, the Artistic Series enables buyers to customize their unique doors with leather handles and door panels in pearl-white painted or fabric covering. On the other hand, the Sporty Series forms a dynamic rhythm created by the up-and-down curvature moving on the Z-axis. With aluminum decorations on the satin-finished navy-blue panel, users would experience-rich movement and rhythm through the metallic and colored lines.